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Between the brain drain in the events industry and labor shortages, the eventtechnology labor has transformed dramatically. And not for the better: eventplanners are finding it increasingly hard to hire reliable and experienced vendors at a reasonable price. The Current State Of EventTechnology Labor.
Knowing eventtechnology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using eventtechnology can increase attendance by 20 percent and increase productivity by 27 percent. . What this trend means for eventplanners.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Event Budgets: Traditional, Category-Based Mindset. Event budgets come from various sources. Nothing more, nothing less!
. “I’ve always seen a divide between the technology companies,” says Nick. “Some were made up of purely technology people. And then every once in a while, I would see an eventtechnology company that was started by someone from the events industry and they always seem different.
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if eventplanners are not taught how to use them or if they stop working mid-event? Who will enter the data?”
Event platforms can be an eventplanner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help eventplanners measure event ROI in new, better ways. On the contrary: ROI for events is quite an unambiguous concept.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most eventtechnology needs a strong internet connection to run smoothly.
Event trends 2022 are here and let us tell you, it’s an exciting year for eventplanners who dare to dream big. Those who’ve read our guide to event trends in 2022 already know how which hybrid event models hold the most promise and the role of eventtechnology moving forward.
Attendees are not just passive observers of events; they are central protagonists in the event experience. That’s why it’s important for eventplanners to understand what drives them and why. REAL-TIME INSIGHTS INTO EVENT TRAFFIC. Planners can use Bluetooth Low Energy and RFID technology to create heat maps.
For years, the event industry has operated on an “If it ain’t broke, don’t fix it,” approach. Eventorganizers want to focus on delivering exceptional experiences to attendees via smooth-running events. Those in charge of planning and executing events will need to develop new hard and soft skills.
Like the software industry, the event management industry has tech stacks. An e vent tech stack consists of all the technology that helps an event run efficiently. Eventplanners often forget to consider whether their tools are suitable for the job and their budget leading to overspending and inefficient processes.
The Event Brew squad is tackling a complex topic today; a topic most eventplanners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing eventtechnology to boost audience engagement.
Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. Since the pandemic, many planners have started playing with using pre-recorded sessions rather than live and offering event content on-demand. What Are Asynchronous Hybrid Events?
As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions eventplanners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022.
After an almost two-year hiatus, planners and eventorganizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. Read More : 8 Engagement Tips for Your Next Hybrid Event.
It’s been nearly two years since eventplanners first witnessed mass event cancelations and scrambled to plan virtual events. Since then, we have seen the landscape of the events industry change dramatically. Eventplanners essentially have three options: to cancel, to postpone, or to pivot.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. With such a diverse range of options, it’s easy to get overwhelmed or confused about which event tech solutions to choose.
While the metaverse is not a fully-fledged event trend just yet, there is no denying that metaverse events will become increasingly more popular in the years to come. It’s not that eventplanners need to learn how to plan events in the metaverse or else risk staying behind. “Web 3.0 Take web 2.0
The Event Tech Podcast hosts believe that eventtechnology is an amazing foundation for events. Today, they discuss yet another amazing eventtechnology solution: data-based matchmaking services. Helena elaborates on how she ended up in the eventtechnology space.
Cybersecurity for eventplanners is a recurring theme on the podcast because cyber threats are never-ending and are only getting more complex. In today’s episode of the Event Tech podcast , Will and Brandt tackle cybersecurity, driven by the recent and controversial data breach at LastPass and a listener question.
Training programs are upping the event planning standard. In recent weeks, two event professional organizations have launched certification programs and internet-based classes designed with the goal of making event profs better at what they do. Planners who participate in these webinars will earn CE credits.
The year-round community model offers a new way to view events. Perhaps one of the biggest perks this paradigm shift brings along is continuous audience engagement – one of the most talked-about pain points for eventplanners. And the events industry has now finally caught up with it. One login, endless value.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, eventplanners still struggle to secure long-lasting relationships with event sponsors. It might take more time, but it will pay off.
The “next pandemic” is called “Disease X” by the World Health Organization — an unknown, currently nonexistent illness that may differ from COVID-19 and require a different type of response. The three individuals zeroed in on how eventtechnology could make or break events in this hypothetical scenario.
On the last episode of #EventIcons, Erica Bishaf said , “A lot of organizations put about 60 – 80% of financial risk into one live event.” Often, eventplanners turn to metrics and attendee engagement as a measure of an event’s success. Ryan is the founder and Chief Strategy Officer of Event Farm.
As an eventplanner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), That’s where this post on eventplanner marketing comes in.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way eventplanners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
The Freeman Company sold its Encore EventTechnologies unit to national event production company PSAV while its Freeman brand experience division is focusing on a problem many planners and companies have struggled with—event data analysis. More : 6 Ways to Drive Success with ROI Technology.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for?
For example, marketers, human resources professionals and eventplanners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Integrating Emerging Technology.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences.
The event industry is propelled by continuously evolving eventtechnology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. Without further ado, here are the trends shaping the future of events: 1.
The Partner Model Brad Dean “We can’t take attendance for granted anymore,” agreed Brad Dean, CEO of Discover Puerto Rico, citing one of the hurdles facing meeting professionals looking to resume in-person events. In the pre-Covid days, meeting organizers could often estimate attendance based on the previous year’s behavior.
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. In a sense, all events are experiential. Highlight your sponsors in organic ways. Experiential Events Have Gamified Elements.
Make sure you promote your event via the following: Organic and paid social media Email marketing Webinars Custom landing pages Influencer partnerships The tricky part is finding a balance between your company’s typical marketing content and your event promotions.
There are heaps of helpful advice out there for planners looking to create a better event experience for their attendees. Artificial intelligence and automation are creating an easier world for eventplanners. What Planner Personality Means for Attendee Experience. 4 Stages of Event Maturity.
Cvent Chief Technology Officer David Quattrone extoled the advances in hybrid functionality in the last year and predicted that features—and demand—will only improve after the launch of a new Cvent App Marketplace , a centralized location for planners and marketers to find SaaS solutions similar to the tools offered on the Apple App Store.
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace eventtechnology as the base of our events , they’re becoming increasingly more important. Emails: Overused Event Notifications. Is it push notification or a text?
Make Magic with EventTechnology. The good news is that you can deliver that dream through the proper use of eventtechnology. Events for Higher Education: Time to Step Up. Despite their unique clientele, they also often have the same set of issues as other types of eventplanners. The best solution?
What do planners need to know before dedicating their time to creating such an environment? This insight is particularly relevant to eventplanners who produce events at the same venue year after year. Planners can embed these different environmental learning options in design elements. Researcher Ken A.
Before the global health pandemic, the event industry focused on new trends and innovation; a post-pandemic world does not always allow for this flexibility, especially with all the challenges we face in our events. As planners, before the pandemic, we had longer lead times to plan events and a wider choice of venues.
We encourage every eventplanner to mark their calendars for the following 35 events and conferences in 2020. We know how hard it can be to find great events to attend, so we’ve made it easier for you. For those who host events in the foodservice and hospitality industries, HRC is a must. Event Tech Live.
Unlike ChatGPT, where users begin by facing a blank line, Spark offers users pre-programmed questions about, among other things, the type of event, its goals, and target audience. As users fill in basic event information and Spark almost instantly generates an agenda, Borelli said, “It’s a wow thing.” And it gets better, he said.
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