This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Knowing eventtechnology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using eventtechnology can increase attendance by 20 percent and increase productivity by 27 percent. . What this trend means for eventplanners.
Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy socialmedia influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. Meetings & Events.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Event Budgets: Traditional, Category-Based Mindset. Event budgets come from various sources. Nothing more, nothing less!
Thanks to an absolute boom of eventtechnology solutions , eventplanners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps eventplanners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Why Event Gamification?
As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. While they are typically more expensive than in-person events, there are also many ways eventplanners can save money with a hybrid event and see a higher event ROI. F&B / Catering.
While the metaverse is not a fully-fledged event trend just yet, there is no denying that metaverse events will become increasingly more popular in the years to come. It’s not that eventplanners need to learn how to plan events in the metaverse or else risk staying behind. “Web 3.0 Take web 2.0
After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. And speaking of socialmedia, don’t overlook this now-old friend.
The events industry is exciting, ever-changing, and sociable. Being an eventplanner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. Is SocialMedia Marketing Too Hard? Try This Shortcut.
The year-round community model offers a new way to view events. Perhaps one of the biggest perks this paradigm shift brings along is continuous audience engagement – one of the most talked-about pain points for eventplanners. And the events industry has now finally caught up with it.
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. In a sense, all events are experiential. Increase your presence on socialmedia. socialmedia wall).
Make sure you promote your event via the following: Organic and paid socialmedia Email marketing Webinars Custom landing pages Influencer partnerships The tricky part is finding a balance between your company’s typical marketing content and your event promotions.
Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. Since the pandemic, many planners have started playing with using pre-recorded sessions rather than live and offering event content on-demand. What Are Asynchronous Hybrid Events?
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and eventplanners, and many more miscellaneous fun facts about the Endless team.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. With such a diverse range of options, it’s easy to get overwhelmed or confused about which event tech solutions to choose.
As an eventplanner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), That’s where this post on eventplanner marketing comes in.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, eventplanners still struggle to secure long-lasting relationships with event sponsors. It might take more time, but it will pay off.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences.
In this week’s Event Tech Podcast episode, Will and Brandt discuss Peloton because, as it turns out, their workouts make for a great hybrid event case study. They claim that eventplanners should take note. Brandt admits that he never thought of Peloton content as a hybrid event case study. .”
Try these 11 tips to persuade more attendees to try your event app. Improve Your Event App’s Performance. Poll your socialmedia followers or previous event attendees to ask why they don’t download event apps. There’s no other way to say it: some event apps just stink. Speaker bios. QR scanning.
” How Much EventTechnology Is Too Much? All these event tech trends might sound exciting to technology enthusiasts, but what about your average attendee? Kyle asks Brandt the question that they often tackle on this podcast: how much eventtechnology is too much?
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way eventplanners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
Follow our iconic guests on Twitter: David Merrell of AOO Events ( @DavidMerrell ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: AOO Events – A multi-faceted creative company, specializing in event design and show production.
Event Automation. Saves Planners Time. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for?
You have to choose one that jives with the type of event you are building, and the audience you are targeting. Research says that more than half of eventplanners still do not use any form of event management software! Behind the app is also a full-fledged team, event and hospitality professionals included.
What are event apps and their perks? How chat AI and event apps can tie in with your socialmedia strategy. Perks of chatbots for eventplanners. There’s a vast range of perks for eventplanners using chatbots as a form of AI for events. Event team support. Understanding chatbots.
Determining a set of event marking KPIs, or Key Performance Indicators , provides an objective, measurable way to use data to track marketing efforts and fine-tune your strategy to ensure the greatest impact and ROI. . But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals?
Starting March 31, the Marriott group of hotels will be cutting the commission it pays to third-party planners and intermediaries to 7% from the industry-standard 10%. Eventtechnology and even the choice of venue itself will all contribute to making everything smoother and friendlier both to the event professionals and their audience.
CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity. With no clear line of sight into event activity, companies focus on the top of the sales funnel. They use basic metrics like number of attendees, leads generated and socialmedia mentions.
Socialmedia glasses? How will all these new developments shape the events industry? This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of EventTechnology.”. “It’s Teleportation?
We’ve reached the point of experiencing an event without actually having to be there in person. You’ll be thrilled to hear there’s a whole lot of benefits for event goers, presenters and planners too. What does virtual attendance at events mean for you as an eventplanner? Increase socialmedia monitoring.
Since it’s such an amazing addition (or should we say foundation) to an eventplanner’s event strategy , event profs must learn how to build an event community. . Even though it’s only become a hot event trend recently, an event community is by no means a revolutionary idea.
Most planners are now scrambling to figure out how to replicate the in-person experience in a virtual environment. But going into a meeting with a virtual event production company unprepared will only drag on the process. What existing eventtechnologies do you already have for registration and/or networking?
Follow our iconic guests on Twitter: Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Alex Plaxen of Little Bird Told Media ( @APlaxen ). Picking The Perfect Event Venue. School of Event Planning & Management. How Is Your Event App Security. Tahira Endean of BCIC ( @TahiraCreates ).
Family-friendly events can be a challenge for eventplanners. Often times planning events with kids feels out of our realm or at least out of our comfort zone. Family-friendly events are unknown territory that sometimes we just don’t know how to navigate. Shelley Matheny of KidsAlong Events ( @smatheny3 ).
This video might help you understand the complexity behind projection mapping in events: Why is projection mapping used in events? Adds a memorable feature to your event. Is imminently shareable on socialmedia. Working with the costs of projection mapping in events. Wows attendees for improved engagement.
On 14th July, Hubilo hosted their first virtual event and presented the next generation of virtual and hybrid events. In the past 18 months, we’ve seen a rapid evolution of virtual events regarding eventtechnology platforms and online experiences. But look at how many people we have at our virtual event today.
As eventplanners worldwide shifted strategies to meet the ever-changing needs caused by COVID-19, virtual and hybrid events skyrocketed. Even as in-person events return, many businesses and eventplanners plan to keep the virtual event trend alive. Use highly-rated virtual event software. .
If your crowd is tech-inclined, you can add the survey to the event app you are using. Socialmedia. These can be achievements for the event as a whole, like hitting all-time high numbers of certain metrics. Don’t forget to also praise those who did work behind the scenes like planners, producers, and assistants.
It’s Monday and there’s no better way to kick off a week than with a brand new episode of Event Tech Podcast. These days, Will and Brandt are bringing in exciting guests to talk about the hottest trends in eventtechnology. That’s pretty amazing for a beta technology.”
Many companies may opt to exercise caution and consider pivoting to virtual and hybrid events. Some might prefer virtual get-togethers over face-to-face events. To successfully recreate the in-person experience online, planners need to consider the following challenges. Will they get access to exclusive content?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content