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Public Relations Event Planning: 6 Ways to Get the Word Out

Social Tables

A public relations event is your opportunity to showcase your company and specific products or services to the general public. Here are a few tips to help you get your public relations conference going on the right foot: 1.) Why are you holding the event? Join the movement for a better event.

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A Guide to New Technologies for Event Professionals

Convene by PCMA

This technology concept art was created by the same type of generative AI used by DALL-E. Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. BASE TECHNOLOGY: Web 3.0

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How to Diversify Your Social Media Strategy for Events

Convene by PCMA

Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

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5 Tips for Planning Fundraising Events That Exceed Expectations

Social Tables

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Your logistics team will be responsible for the execution of the event.

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It’s Time to Harness AI for Event Success

Convene by PCMA

Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Unfortunately, AI doesn’t always get it right. In the meantime, we should all be asking how AI can help us be more creative, efficient, and productive — and staying ready to pivot.

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5 Tips for Planning Fundraising Events That Exceed Expectations

Social Tables

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. 71% of all event tickets are purchased online.)

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. The need for human oversight and accountability is clear and may require the creation of new roles and capabilities to fully capitalize on opportunities ahead.”