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A publicrelationsevent is your opportunity to showcase your company and specific products or services to the general public. Here are a few tips to help you get your publicrelations conference going on the right foot: 1.) Why are you holding the event? Join the movement for a better event.
This technology concept art was created by the same type of generative AI used by DALL-E. Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. BASE TECHNOLOGY: Web 3.0
Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Your logistics team will be responsible for the execution of the event.
Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events. Unfortunately, AI doesn’t always get it right. In the meantime, we should all be asking how AI can help us be more creative, efficient, and productive — and staying ready to pivot.
As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. 71% of all event tickets are purchased online.)
Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events. The need for human oversight and accountability is clear and may require the creation of new roles and capabilities to fully capitalize on opportunities ahead.”
What about third-party event professionals — like A/V technicians, caterers, and security personnel? Speakers Consider the costs of hiring speakers for your conference, including speaking fees, travel fees, accommodations, and technology expenses. Publicrelations. Paid social.
Bespoke Audio Visual Toronto, ON Bespoke AV is a full-service live eventstechnology company, specializing in virtual event production and on-site live events. CMN Events — Cárdenas Marketing Network Chicago, IL CMN is at the heart of the multicultural Hispanic market. Dynamic Events, Inc. Communications.
Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events. With social media’s role continuing to expand, crafting a strong presence is no longer optional — it’s crucial for staying competitive and building lasting connections.
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