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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate.
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. It can turn that conversation into a training module and create blog and socialmedia posts. “We
Getting people hyped about your event requires a few tricks and at least one marketing maestro. Fortunately, with the help of socialmedia , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of socialmedia. Yes, socialmedia helps here too.
Do you know the saying that at the back of successful socialmedia campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding socialmedia to the mix can be a bit too much. Stats All Event Professionals Should Know This 2018.
Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy socialmedia influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. Meetings & Events.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. Is SocialMedia Marketing Too Hard? Try This Shortcut.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. Gamification Ideas.
Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to socialmedia. And speaking of socialmedia, don’t overlook this now-old friend. Leverage meeting analytics.
Event Platform & Other EventTechnology. A big portion of hybrid event budgets is dedicated to event platforms as they are, in a sense, our virtual venues. There are many event platforms on the market and their pricing can range from $2,000 to several $100,000s.
The Brew Crew explains everything in layperson’s terms and gives the listeners some advice about getting started in the exciting world of futuristic eventtechnology. Metaverse Events Double Down On Experiences. But why should event planners be excited about the notion of metaverse events? . Take web 2.0
Make sure you promote your event via the following: Organic and paid socialmedia Email marketing Webinars Custom landing pages Influencer partnerships The tricky part is finding a balance between your company’s typical marketing content and your event promotions.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
Since event registration is the first point of contact for your attendees, we think it’s important to make the best of it! In this blog post, we explore how to set up event registration and mention exciting features that will take your event to the next level. All The Exciting EventTechnology!
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
Follow the SMART goals tool and decide your criteria for event success. Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors. Decide your marketing channels to promote your event: socialmedia, email marketing, podcasts, blogs, ads, etc. Promote Your Event.
Increase your presence on socialmedia. Experiential events can be a goldmine for user-generated content. socialmedia wall). Here are some of the most essential ideas in the events industry. Remember: eventtechnology solutions alone are not enough to turn your event into a boundary-pushing experience.
The events industry has changed dramatically in the past two years. As the technology sector within the industry grows, many planners are leaving traditional event planning for eventtechnology jobs. They can also pivot to becoming event managers or event marketers. But how do you get started?
If you’re using the right eventtechnology, you can see how many people attended and stayed for the session’s duration. . These are technically two KPIs for event strategy, but they’re both valuable metrics for audience engagement. SocialMedia Mentions. To measure your success, look at socialmedia.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Meeting and event planners recognize these benefits, and are taking advantage of significant advances in virtual eventtechnology over the past 18 months.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
Over time, we started building a big influence in the events industry. We started putting out more content, not just on production, but general event planning. We started getting asked to do eventtechnology, which became very impactful and important in 2020. You could be engaging on the event platform.
Behind the app is also a full-fledged team, event and hospitality professionals included. Nail Your SocialMedia Promotion. I know you already maximize your reach by putting your events out on socialmedia. One useful technique is to plan out every post in an event calendar. Is it eventtechnology?
Eventtechnology wasn’t even a thing back then. And as we floated through the years, we saw a lot of returns on our early adoption of technology, particularly as it aligned with the community. . ” And then, there are socialmedia platforms. I hired programmers, built a program around that. ”
I’m not sure if you remember last week’s newsletter, but I mentioned that one of my New Year’s resolutions is to detox from socialmedia. Just from the last two weeks, I have learned so much about socialmedia from a personal standpoint. What Stage Size Should I Use For My Event? Upcoming events.
Determining a set of event marking KPIs, or Key Performance Indicators , provides an objective, measurable way to use data to track marketing efforts and fine-tune your strategy to ensure the greatest impact and ROI. . But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals?
Socialmedia glasses? How will all these new developments shape the events industry? This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of EventTechnology.”. “It’s Teleportation?
” How Much EventTechnology Is Too Much? All these event tech trends might sound exciting to technology enthusiasts, but what about your average attendee? Kyle asks Brandt the question that they often tackle on this podcast: how much eventtechnology is too much?
On top of that, they also pave the way toward a more modern, multi-event strategy. Higher Quality Interactions At The Event. Despite various eventtechnology solutions that make the virtual audience feel like an equal participant at hybrid events, it’s nonetheless hard for the speaker to engage two audiences at the same time.
Try these 11 tips to persuade more attendees to try your event app. Improve Your Event App’s Performance. Poll your socialmedia followers or previous event attendees to ask why they don’t download event apps. Promote your app as soon as you share the event details.
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Corbin Ball & Associates – Meeting Technology Headquarters. Meeting U – Help people become more productive and comfortable with technology. James Spellos of Meeting U ( @jspellos ).
This 2018, events are seen to better bring out the unique personalities of the audience, featuring intersections between various passions and ensuring everyone can experience occasions in a unique way. Event Professionals Go Back to the Lab. By gamifying the survey experience and utilizing socialmedia, you can do just that.
Limiting socialmedia access for improved mindfulness. Some events will continue to push socialmedia involvement hard, but we’re seeing a trend develop for some to steer clear. Instead, they are planning an unplugged event. Why shouldn’t your event be the one that takes a stand? Surely not.
Follow our iconic guests on Twitter: David Merrell of AOO Events ( @DavidMerrell ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: AOO Events – A multi-faceted creative company, specializing in event design and show production.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
They claim that event planners should take note. After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, socialmedia presence, and audience engagement. Brandt admits that he never thought of Peloton content as a hybrid event case study.
They’re event partners who have their own interests and goals tied to the event. Event planners must find a good match in a sponsor and make sure they have a positive experience before, during, and after the event. Promote your event sponsors before and after the event. .
This video might help you understand the complexity behind projection mapping in events: Why is projection mapping used in events? Adds a memorable feature to your event. Is imminently shareable on socialmedia. Working with the costs of projection mapping in events. Wows attendees for improved engagement.
Modern communities live online , either on socialmedia and communication platforms or most recently, on event platforms. Where & How To Build An Event Community. When tackling the question of how to build an event community, we first need to define the online space where it can live.
What are event apps and their perks? How chat AI and event apps can tie in with your socialmedia strategy. AI matchmaking engines use data from socialmedia profiles of attendees and interpret it in respect to the event. Maximizing their space, time and personnel during the event.
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