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Event Management Versus Event Production: What’s the Difference?

Endless Events

You’re gearing up to plan your next event, but you already feel overwhelmed between finding a venue, planning your A/V, and picking the perfect caterer. Pulling off your biggest event of the year takes a lot of work, so there’s no shame in asking for some help. . A Google search opens up countless event companies.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.

MICE professionals

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10 Event Technology Trends: Hot Or Hype?

Endless Events

Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. And what do NFTs have to do with events?

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Event Chatbots and the Community Model in 2022

Endless Events

Event chatbots are becoming increasingly common in the event industry. While chatbots are helpful when engaging communities during events, they can also be an excellent tool if you want to implement the community model and engage your attendees all year. . The Pandemic Affected Chatbots Too. Will agrees.

Events 367
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Holograms Beam into Events

Smart Meetings

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Read More : It’s All About Engagement!

Events 246
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Events in 2025: Creating a Foundation of Connection

Smart Meetings

Imagine crafting an event like preparing a Thanksgiving dinner, where every ingredient, every dish, and every seat at the table has been considered with intention and care. Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic.

Events 264
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Refract Seattle: The Power of Connecting Events to Local Community

Smart Meetings

Refract Seattle 2024 was the largest yet, in the festival’s sixth year—and it’s a shining example of an opportunity for business meetings and events, from citywides to VIP groups, to get connected with the locale of their chosen destination in an unforgettable way. We just want people to know who we are.

Events 246