Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

MARCH 18, 2025

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Smart Meetings

MARCH 14, 2025

Print media is making a compelling comeback as a trustworthy and memorable marketing tool. For hotels aiming to stand out in a competitive market, combining print and digital methods can elevate campaigns and create a lasting impression on potential guests. Ready to get started? Lets create something memorable!

Platform 130

Platform Marketing Marketing Advertising 130

Advanced Travel and Tourism

NOVEMBER 20, 2024

Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. Sports Marketing is an increasingly powerful growth strategy for small and medium sized destinations in the state.

Conference 246

Conference Tourism Tourism Sports 246

Smart Meetings

JANUARY 10, 2025

Megan Conway Megan Conway, Travel Portland Travel Portland has named Conway as president and CEO, promoting her from her earlier role as chief strategy officer. Her work has contributed to several industry awards, including the Most Profitable Business Award and the Creative Business Award in 2022 and the Event Space Award in 2023.

Travel 246

Travel Travel Hospitality Promotion 246

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Endless Events

NOVEMBER 29, 2022

Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. Improve Your Event App’s Performance.

Platform 334

Platform Event Apps Social Media Events 334

Smart Meetings

MARCH 15, 2025

Promoting Inclusive, Welcoming Local Attitudes Could Moderate Reactions to Federal Actions Americans reading about the flurry of activity out of Washington, D.C., As airlift continues to strengthen and expand, there are more opportunities to promote rural and lesser-known destinations.

Trends 244

Trends Culture Travel Travel 244

Dana Communications

APRIL 25, 2022

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! Among the benefits of co-op marketing programs for destinations, one is increased visitation. Pumped Up Purchasing.

Benefits 246

Benefits Marketing Marketing Travel Agent 246

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Smart Meetings

MARCH 14, 2025

Neil Brownlee Neil Brownlee, PCMA Brownlee, the head of business events at VisitScotland , has been inaugurated as the 2025 chair of PCMA. He has spent over 35 years in the international hospitality and business events industry, having began his career in hotels.

Promotion 163

Promotion Hospitality Public Relations Incentives 163

Dana Communications

FEBRUARY 6, 2023

And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. The social giant has become a go-to source for everything from travel inspiration and hotel recommendations to event halls to celebrate your wedding day. Part of the allure of TikTok to marketers is its simplicity.

Marketing 49

Marketing Marketing Social Media Media 49

Endless Events

NOVEMBER 23, 2022

Events are an investment, and you need a strategy to get results. Your event strategy is the game plan for how you will get a return on this event. Whether it’s more leads or a boost in sales, the right event strategy will help you get what you need. . Overall Event Strategy KPIs. Post-Event Surveys.

Registration 317

Registration Events Social Media Sustainability 317

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?

Platform 317

Platform Sponsors Social Media Events 317

The MICE Blog

JANUARY 9, 2025

Though these initiatives were designed for a mega event, many can be adapted to suit events of any size and across various industries. The tournament aims to be a multicultural event where minorities feel represented and integrated, with a strong commitment to gender equality and a strict stance against discrimination and racism.

Sustainability 130

Sustainability Sports Training Events 130

Endless Events

MAY 20, 2022

Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.

Social Media 348

Social Media Virtual Events Events Audience 348

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Endless Events

OCTOBER 4, 2022

Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company. ROI Percentage.

Registration 317

Registration Sponsors Events Trade Show 317

Endless Events

MARCH 2, 2022

The community model has established itself as one of the biggest event trends of 2022. So much so that many event platforms are now in fact calling themselves community platforms too! The year-round community model offers a new way to view events. And the events industry has now finally caught up with it.

Platform 333

Platform Audience Sponsors Events 333

Smart Meetings

APRIL 1, 2025

Spring and summer are prime seasons for outdoor events. As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. A mix of day and evening shots can showcase your flexibility for any kind of event.

Booking 130

Booking Social Media SEO Affiliate 130

Endless Events

NOVEMBER 1, 2022

As an event planner, you know virtual and in-person events require a completely different setup. But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. And how can you get more mileage out of this in-person event?

Platform 330

Platform Event Apps Events Online 330

Endless Events

MARCH 25, 2020

Virtual event planning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. We’ve already covered certain aspects of how to turn your in-person event into virtual.

Virtual Events 340

Virtual Events Event Planning Speakers Events 340

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

Meeting 348

Meeting Sponsors Audience Events 348

Endless Events

SEPTEMBER 22, 2021

So, you want to plan an event. Take the event planning process one step at a time. How about you start with creating an event timeline? Event timelines help you stay on track and get you excited about the event you’re going to throw together. Event timelines should support you, not weigh you down.

Vendor 334

Vendor Events Speakers Registration 334

Endless Events

APRIL 9, 2021

After more than a year of helping planners navigate the complex world of virtual events, we learned a thing or two about pain points. Over the course of these challenging months, many event profs came to us with a series of different problems and doubts. We get it – budgeting isn’t fun for anyone! Initial Considerations.

Virtual Events 334

Virtual Events Sponsors Rehearsal Events 334

ADMEI

JANUARY 8, 2025

DMCs – The Unsung Heroes of Local Economies 09 January 2025 In the bustling world of tourism and events, there's a remarkable force silently shaping the economic landscapes of destinations worldwide: Destination Management Companies (DMCs). However, the impact of DMCs on local economies is both profound and far-reaching.

Transportation 147

Transportation Tourism Tourism Vendor 147

Convene by PCMA

NOVEMBER 1, 2024

Want to capitalize on the ways new exhibitors — whether they’re startups or established brands — can benefit your event? Make sure your promotional strategy includes: Kimberly Hardcastle-Geddes Location, Location, Location The days of relegating new exhibitors to a “startup” area in the back corner of the show floor are long gone.

Promotion 59

Promotion Public Relations B2B Audience 59

Endless Events

FEBRUARY 4, 2022

People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage. Let’s explore!

Platform 348

Platform Benefits Virtual Events Registration 348

Smart Meetings

FEBRUARY 7, 2025

Thiago Araujo Thiago Araujo, BCD Meetings & Events BCD Meetings & Events welcomes Araujo as global sustainability director. Mgeni Mpolo Mgeni Mpolo, Pendry West Hollywood Pendry West Hollywood appoints Mpolo as director of sales & marketing. He now joins St.

Medical Meetings 148

Medical Meetings Sustainability Government Promotion 148

Smart Meetings

JULY 26, 2024

Melissa Mahon and Aaron Levinthal Melissa Mahon (left) and Aaron Levinthal (right), MAS Global experience agency MAS promotes experienced leaders to chief officer roles. She brings extensive experience in live event production, finance, operations and sustainability. Mahon will serve as chief operating officer.

Hospitality 264

Hospitality Promotion Production Management 264

Endless Events

JUNE 29, 2020

Post-pandemic events: what will they look like? Well, amidst the backdrop of COVID-19 fears and the spread of it, mega-events such as the 2020 Olympics, F8 for Facebook, Ceraweek, Zoom, and Zendesk have canceled their events. Will we adapt to a new way of marketing and communications? Post-Pandemic Events: Where to start?

Advertising 327

Advertising Events Technology Technology 327

Endless Events

JULY 10, 2020

It’s finally time to discuss the hot topic of hybrid events. Over the past few months, we’ve been focused on providing all the educational content we possibly could about virtual events. Virtual events will continue to be relevant from here on. What Is A Hybrid Event? Do I Have To Plan Two Different Events?

Virtual Events 347

Virtual Events Events Audience Rehearsal 347

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products.

Conference 194

Conference Marketing Marketing B2B 194

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?

Audience 306

Audience Virtual Events Events Communications 306

Bizzaboo

JANUARY 6, 2025

In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Tech Conferences: These events draw developers, tech enthusiasts, and industry pioneers eager to explore advancements, share ideas, and connect with others pushing the boundaries of innovation.

Conference 105

Conference Management Automation Social Media 105