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Events in 2025: Creating a Foundation of Connection

Smart Meetings

Imagine crafting an event like preparing a Thanksgiving dinner, where every ingredient, every dish, and every seat at the table has been considered with intention and care. Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic.

Events 264
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How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Using registration metrics. Using registration metrics.

MICE professionals

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 296
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Content Marketing Tips: Marketing to Millennials, FTC Influencer Rules and More

Endless Events

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. Inbound Marketing: Are You Doing It Right? GDPR and Marketing: Does It Affect You?

Marketing 259
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Why Early Bird Registration Specials Don’t Work and Other Revelations from a New Maritz Study

Smart Meetings

Do you know the reasons your attendees show up at your events? A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner.

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Business events in Stuttgart: hotels, unique venues, experiences, sustainability

The MICE Blog

Stuttgart is constantly evolving, offering a unique setting for hosting business events. In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process.

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3 Extreme Accessibility Experts Share Their Accommodation Mandates

Smart Meetings

Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Let’s learn more. It’s ugly and scary. Nobody wants to offend anyone.