Smart Meetings

MAY 18, 2023

Oakland event prioritized DEIB education MPI Northern California Chapter’s Annual Conference Experience moved to Oakland Marriott City Center from its traditional home in San Francisco this week with a new format. Consider religious holidays when mapping out event calendars. Picture the run of show, literally. Make a commitment!

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Smart Meetings

DECEMBER 26, 2024

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration.

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Smart Meetings

JUNE 9, 2021

The Comeback of Jewelry Trade Shows. Chief Operating Officer Joe Murphy and President Andie Weinman of Continental Buying Group (CBG) just finished off the first live show since the pandemic began, at Caesars Palace. million-square-foot West Hall expansion with Informa Markets’ annual World of Concrete (WOC) convention.

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Techsytalk

APRIL 25, 2017

Make sure you consider the following items, from the way you approach the show to the swag you bring and even your behavior on site before your next big event: Make Sure the Event is Worth it. Every event has to generate enough ROI to pay for your team to attend. The leads you capture are what makes the event worthwhile.

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Techsytalk

MAY 2, 2017

So, you made it through the big industry trade show. Those events can be utterly exhausting, and you may not have accomplished everything you wanted to, but you made a ton of great connections. Chances are, many companies will be contacting your new connection after the trade show. What is your next step?

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Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

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Techsytalk

APRIL 11, 2017

Planning to attend a trade show can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show.

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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Marketing Marketing Audience Social Media 296

Bizzaboo

APRIL 14, 2025

As a B2B SaaS leader, you know that trade shows are more than just a flashy booth and some branded swag. In this guide, we’ll walk you through a proven framework for full-funnel trade show marketing success. They’re an opportunity to drive real business growth if you have the right strategy in place.

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Trade Show B2B Marketing Marketing 52

Smart Meetings

MARCH 18, 2025

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.

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Hospitality Marketing Marketing Social Media 130

The MICE Blog

OCTOBER 21, 2024

Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center are located under one roof, so guests have added convenience for both their stay and events. Top choice for large events in Europe The location of both hotels is highly strategic, because it offers easy accessibility for international events.

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Endless Events

JULY 12, 2018

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Measuring event ROI in two ways. Using registration metrics.

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Event Marketing Marketing Marketing Social Media 272

Endless Events

APRIL 12, 2021

The hosts of Event Tech Podcast, Brandt Krueger and Will Curran, certainly do. In this week’s episode, Will and Brandt move away from pure tech talk and talk about virtual events for exhibitors. Unlike many would like to believe, the key to driving value in digital and virtual events is not necessarily cutting-edge technology.

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Endless Events

OCTOBER 7, 2021

What’s brewing, event prof? Have you been reevaluating the events industry lately? If not, you might want to press play and hear out what the Event Brew hosts have to say about that. What does having low attendance say about an event? Reevaluating The Events Industry: Focus On Changes. Do they agree?

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Trade Show Sponsors Events Proposal 315

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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Trade Show Communications Communications Certification 130

Endless Events

NOVEMBER 2, 2021

Today’s iconic guest, Deanna Nwosu , thinks that all event and meeting planners should nurture an entrepreneurial spirit. She joins Sarah to talk about her vast experience in the events industry, what the future holds for event organizers, and the importance of community engagement. Welcome to #EventIcons, Deanna!

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Planner Trade Show Logistics Events 317

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Understanding that data is a key component in reinventing the business model that’s right for your event.”.

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Endless Events

AUGUST 24, 2020

And one of those challenges relates to creating exhibitor experiences for virtual and hybrid events. Some parts of an in-person event are actually rather easy to replicate in a hybrid or virtual setting. Because this week, we’re bringing back the Event Tech Podcast. Well, not anymore! Press play and join the chat!

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Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Event planning is an umbrella term.

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Preparation Event Planning Certification Human Resources 334

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Marketing Social Media 62

Endless Events

NOVEMBER 16, 2018

This is especially true when planning an event. It’s almost impossible for a single person to pull off an event on their own. There’s no room for that in event planning. The cornerstone of a successful event is a dream event planning team where everyone has a role to play and eagerly contributes to the success of the event.

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Endless Events

AUGUST 31, 2018

Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Want event more event tips? Boost Your Event ROI with These Tips.

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Certification Virtual Events Event Planning Trade Show 212

Endless Events

JANUARY 25, 2019

You’ve probably seen the headlines “PSAV Acquires Encore Event Technologies” but don’t know how it affects you. If you are an event or meeting planner you’ve heard of PSAV. By acquiring arguably their biggest competitor in the United States there is no question they stand to dominate the market.

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Event Technology Technology Technology Planner 275

Endless Events

OCTOBER 5, 2018

How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. And for practical event tech, you need to know what AV to use. According to a report, many events companies aren’t using the newest tools to make projects more efficient.

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Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. We’re here today to help you navigate the uncertain waters of marketing. Maybe once a day.

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Event Marketing Marketing Marketing Events 207

Endless Events

OCTOBER 4, 2022

Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company. ROI Percentage.

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Endless Events

FEBRUARY 7, 2019

Today’s event planners rely on technology to get the job done. No matter if you’re managing multiple tasks related to an event, keeping your team in order, or communicating with clients, you’ll likely use a digital project management tool. There’s not one perfect tool for every event. Forget the pen and paper. Image via Trello.

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Planner Management Automation Events 396

Bizzaboo

JANUARY 6, 2025

In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.

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Conference Management Automation Social Media 105

Endless Events

MAY 12, 2022

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.

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Planner Events Virtual Events Trade Show 320

ADMEI

MAY 15, 2024

3 Reasons to Hire an Accredited DMC 15 May 2024 In the dynamic realm of event management, trade shows serve as pivotal hubs for engagement, networking, and brand representation. There are many benefits of trade shows for professionals in the meetings and events industry. These strategies can help.

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Endless Events

SEPTEMBER 21, 2018

Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Corporate events can sometimes be a little stiff. Events and the New US Sales Tax.

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Endless Events

SEPTEMBER 1, 2021

Every once in a while, our hosts Will and Brandt love to bring guests to the Event Tech Podcast and have them talk about an exciting technology or software they’ve developed. However, brand compliance is an integral part of building long-lasting relationships with clients in all industries, the events industry included.

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Endless Events

SEPTEMBER 14, 2018

Without our event team, our events are nothing. Everyone on your event team is important. More eyes on it help to ensure things run like clockwork when event day comes. As the events industry continues to grow, expectations around events rise with it. Tech Trends for Your Next Trade Show.

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Trends Trade Show Events Training 217

Endless Events

FEBRUARY 13, 2019

You’ve all heard about AR and VR at events. But how do you use AR and VR at your events? What can you really do with it that will enhance your event? In today’s episode of Whiteboard Wednesday, Brandt Krueger, of Event Technology Consulting will be walking us through how to use AR and VR at your events.

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Endless Events

MARCH 24, 2020

The talk of the town in the events industry is converting in-person events to virtual. Mark is the VP of Marketing of Digital Monitoring Products (DMP). DMP has the art of converting in-person events to virtual down to a T. So much so that they converted their in-person event in a whopping 24 hours!

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Trade Show Rehearsal Platform Events 239

Smart Meetings

APRIL 10, 2025

By understanding these shifts and the clients evolving needs, hotels can position themselves as a go-to partner for smaller-scale events. Strategies for Attracting and Accommodating Smaller Meetings To effectively serve this emerging market, hotels need to adopt a combination of flexibility, personalization, and technological advancements.

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