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When we think of events, our minds automatically go to entertainment, networking opportunities, the stage, and gamification, among many other things. But today, let’s take a few steps back and think about where do our events truly begin. Or is it much earlier, at eventregistration? EventRegistration Basics.
When it comes to incorporating healthy experiences in events, the saying meet people where they are was the touchstone for a series of seven Caesars Entertainment Meetings & Events Wellness Roadshows crossing the country. That does not mean that every event needs a 6 a.m. yoga class, fun run or weight lifting session.
Imagine crafting an event like preparing a Thanksgiving dinner, where every ingredient, every dish, and every seat at the table has been considered with intention and care. Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic.
Business eventplanner respondents to Convene s 31st Annual Meetings Market Survey shared their biggest work challenges in open-ended responses, which fell into similar categories as the 2023 responses, but with budget woes taking the lead. Event logistics last-minute registrations continue to add to the pressure of executing events.
Stuttgart is constantly evolving, offering a unique setting for hosting business events. In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process.
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Let’s learn more. It’s a cultural fit.”
The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. ” What Is Super Sector NAICS Code 72? Auto Industry.
Partnering with agencies can reduce cost and save time In many scenarios, planners have limited resources on hand. That often means seeking out third-party agencies and independent planners to attain their goals and create a stellar event. According to Crosby this amounts to 20-30% of what a planner could have spent.
Do you know the reasons your attendees show up at your events? A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. The model is outdated,” she concluded.
The platform allows companies to completely optimize the digital registration experience for event attendees, especially for global companies that want every event to be new and exciting. We had clients literally saying, ‘I know I had this virtual event, but I want to do it in person, and it’s in two weeks,” said Lochner.
As massive, optimized systems such as Amazon and Netflix play an increasing role in our lives, the basic expectations of everything, including meetings and events, is rising. In a recent Smart Meetings webinar, “ The 4 Stages of Event Program Maturity ,” he had plenty of tips to help planners and organizations get there.
Thanks to an absolute boom of event technology solutions , eventplanners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for? The result?
Networking is often listed as the number one reason people attend conferences and events. Unfortunately, eventplanner networking often falls to the bottom of eventplanners’ priorities. It’s a key part of ensuring your event is a success. But it shouldn’t. That’s saying a lot.
Successfully marketing an event relies on creating and capturing demand throughout the entire eventregistration process. Breaking down event marketing into stages allows eventplanners to appeal to different audiences at different times throughout the registration process. Product launches.
People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many eventplanners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage. Let’s explore!
Now we’re onto the next challenge: making the virtual event a great online experience. Here are five tech tips to make your virtual event engaging. Broadcast quality is a must, both in terms of the image quality, as well as how the event is produced. For instance, you could start with the “soundtrack” of your event.
Like the software industry, the event management industry has tech stacks. An e vent tech stack consists of all the technology that helps an event run efficiently. Eventplanners often forget to consider whether their tools are suitable for the job and their budget leading to overspending and inefficient processes.
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!
Plenty of things about planning a virtual event cause stress and confusion. And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. But perhaps none other brings as many questions as the infamous choice of platform.
On March 11th, 2020, the events industry changed forever. We’re not just talking about the virtual revolution here – the COVID-19 epidemic re-defined what it means to plan a safe event. Planners were inundated with information about masks, sanitizers, and social distancing. The impact is forever.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. SEAMLESS REGISTRATION PROCESS.
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if eventplanners are not taught how to use them or if they stop working mid-event?
We’ve said time and time again that the events industry is changed forever. The pandemic normalized virtual events and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! No two events are the same.
The Importance of Self-Care Dave Stevens offered a thoughtful example of why planners should be more aware of their personal wellness. “If Dr. Mushtaq suggested meeting planners to ask the question, “What am I doing today to fuel my energy and what is robbing my energy during the day? How Can We Make Better Choices?
It’s Monday, which means it’s time for another episode of the Event Tech Podcast! Will is really excited to talk about event staffing today. It’s a topic that he’s talked about in the past, from dissecting AV proposals at the AV Audit to giving useful AV audit tips to planners at Whiteboard Wednesdays.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an eventplanner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company.
Event platforms can be an eventplanner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help eventplanners measure event ROI in new, better ways. Event ROI Stems From Goals & KPIs. goals and KPIs.
As an eventplanner, you know virtual and in-person events require a completely different setup. But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. And how can you get more mileage out of this in-person event?
Cybersecurity for eventplanners is a recurring theme on the podcast because cyber threats are never-ending and are only getting more complex. In today’s episode of the Event Tech podcast , Will and Brandt tackle cybersecurity, driven by the recent and controversial data breach at LastPass and a listener question.
In the past two years, we’ve covered nearly every aspect of planning virtual events and keeping virtual audiences entertained from the safety of their homes. Now that we’re making a return to in-person events , we can start talking about many event-planning topics we had no use for since March 2020.
Just like that, we blinked and it’s time to talk about the 2020 event trends. Instead, we’re bringing you a curated list of the top event trends for 2020. 2020 Event Trends: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. INBOUND is an event that excels at this.
Just like with events, the main purpose of translation and captioning is to bring people together and break down the barriers between them. The pandemic ushered in an era of far more inclusive and accessible virtual events and made us re-evaluate some of the event-planning practices we started to take for granted.
So, you want to plan an event. Take the event planning process one step at a time. How about you start with creating an event timeline? Event timelines help you stay on track and get you excited about the event you’re going to throw together. Event timelines should support you, not weigh you down.
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. Improve Your Event App’s Performance.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.
The events industry is seeping with it. After all, couldn’t events be considered a work of art? Just like any other artistic expression, event planning is a process, defined by diligence, open-mindedness, patience, resourcefulness, collaboration, and of course, imagination and innovation. 3D Graphic Design To The Rescue!
Start with your event invite emails by using killer subject lines. Next, make registration and check-in a breeze. Your Guide to EventRegistrations. Registration is the first opportunity for attendees to form a concrete opinion about your event. This guide gives you the lowdown on eventregistration.
So, you’re planning a big event for your company — kudos to you! Event planning isn’t for the faint of heart; you certainly have a lot on your plate. Not only do you need to host a fantastic event , but you also need to prove that your event will get results. How many people attended each session at your event?
Events are not simply about delivering valuable content and giving people some time to speak to each other. No – the magic of events lies in the overall experience your audience has. Today’s Event Tech Podcast guest knows this even though he’s not an event prof. What’s The Value Of Events?
The events industry is on the cusp of change. As we exit the pandemic era, companies are looking to understand how they can drive event-led growth and how events can, in turn, drive growth for their business; that’s why we’ve brought on a special guest for this episode of #EventIcons , Mark Kilens. How Mark Came to Events.
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