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A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promoteevents without socialmedia? How effective is socialmedia marketing anyway? ” Email Campaigns Still Work.
Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important socialmedia is in the average internet consumer’s life. Risk Management. What better way to reach them if a crisis arises?
But while you use those services a lot, do you really know how to engage your audience on socialmedia? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.
Events are there to let people hear about what you have to say. Events serve as a great way to reach out to your current customer/client base, they can be used to pitch a new idea to the world and of course, to close deals. And it’s safe to say that events can be quite useful. Promotion has never been easier.
Putting your brand in the spotlight as part of a virtual event is not something that will happen automatically; you need to plan ahead and put a few strategies in place to ensure that it is featured prominently. To help out, here are just six ideas that could inspire your own promotional efforts. Use SocialMedia Effectively.
Socialmedia can be a challenge. However, socialmedia can be a great place to find community via socialmedia groups. They will discuss why you need to be in socialmedia groups. Social Anxiety is the biggest issue in the event industry. Lotfi SENHAJI of Event Pros.
According to one report , the social network giant has 500 million monthly users and 300 million daily active users as of June 2016. With these stats, it makes all the sense to use this powerful socialmedia resource for getting word out about your next event. You can add a countdown widget on your main event site.
You’re falling short on your marketing potential if you’re not using Pinterest for promoting your next event. What’s so special about this social network ? You can create a board specifically for your event and include all the relevant photos, including pics of the venue, company products that will be for sale, and so on.
Promoting your event on socialmedia is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. Never used LinkedIn for eventpromotion ? Never used LinkedIn for eventpromotion ? It’s in their own interest to push the event.
If you’re running an event venue business today, socialmedia must be part of your venue marketing strategy. But how can you make sense of the many socialmedia options and use your time effectively? In this post, we’ll help you hone in on the top eventsocialmedia platforms.
We’re getting down and dirty with eventsocialmedia today! As you already know, we live in a day and age where people communicate more through socialmedia channels than any other platform. So, as an event planner, it’s extremely important that you stay up to date with technology. So off we go.
In today’s digital age, socialmedia has become the most powerful and influential tool for marketing and promotingevents. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. Improve Your Event App’s Performance.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Gamification isn’t about just playing games on an event app. What is gamification for events?
If you’re looking for a powerhouse way to engage your customers, generate leads, and build your brand, then hosting a series of killer events is the way to go. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success.
If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.
Events are an investment, and you need a strategy to get results. Your event strategy is the game plan for how you will get a return on this event. Whether it’s more leads or a boost in sales, the right event strategy will help you get what you need. . Overall Event Strategy KPIs. Post-Event Surveys.
Turn your event attendees into event participants. Try these six audience engagement techniques at your next event. Have you ever been to one of those events that bore you out of your mind? There’s a real beauty to live events because nothing beats face to face communication. Why they’re attending the event?
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out. How to Spread the Word.
Spring and summer are prime seasons for outdoor events. As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. A mix of day and evening shots can showcase your flexibility for any kind of event.
Though these initiatives were designed for a mega event, many can be adapted to suit events of any size and across various industries. The tournament aims to be a multicultural event where minorities feel represented and integrated, with a strong commitment to gender equality and a strict stance against discrimination and racism.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? Define Your Unique Value Proposition Event planners are inundated with choices.
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.
Who doesn’t love a free event planning tool? One of the best free event planning tools an #eventprof can use are templates. You can avoid missing crucial event details, reduce the stress of recreating something from scratch, and hit the ground running from day one. Make Work Easier With These Event Planning Templates.
Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success.
The power of socialmedia is undeniable; we all know how powerful and to what extent it can outrage its horizon. Likewise, in event planning, it can do wonders.
The community model has established itself as one of the biggest event trends of 2022. So much so that many event platforms are now in fact calling themselves community platforms too! The year-round community model offers a new way to view events. And the events industry has now finally caught up with it.
Networking events are always a useful way to get people to come together and form professional and personal bonds. As with any other event, though, there is a way you should approach the function. Otherwise, it’s just a socialevent with no direction. The Pros and Cons of Networking Events. Not-So-Instant Results.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Tech Conferences: These events draw developers, tech enthusiasts, and industry pioneers eager to explore advancements, share ideas, and connect with others pushing the boundaries of innovation.
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. And for practical event tech, you need to know what AV to use. According to a report, many events companies aren’t using the newest tools to make projects more efficient.
As part of our Events Industry Forecast , Convene asked Sara Fellows, director of socialmedia at mdg, to pick which social-media channels she thinks are best for promotingevents. User statistics came from Sprout Social.). Here’s what she had to say. Instagram. 830 million members worldwide.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Preparation is everything in events.
You’ve set up the Facebook event page, you’re regularly tweeting and you’re posting about your event on Instagram. But you’re missing an important piece: an event website. It might seem difficult and unnecessary, but websites are still key for promoting an event and drawing in attendees. Details, details, details.
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. Event sponsors. . Sponsors get the limelight at your event in exchange for cutting you a check. Sponsors get the limelight at your event in exchange for cutting you a check. Define Event Goals.
Fifty-six percent of respondents in Eventbrite’s annual Pulse Report said that recruiting attendees for events was one of the top three most challenging part of the planner job in 2018. And more spending money means more events: forty-nine percent of respondents plan to host more events in 2019. Marketing and promotion.
It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and socialmedia is an easy way to achieve that and increase your brand’s credibility. Utilizing UGC exponentially increases the amount of content you can choose from to promote your brand—and it’s free! Read on to find out.
While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations.
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. However, submitting a press release to local publications may add another degree of promotion. However, existing customers aren’t the only people who may be interested in your event.
So, here are at the Event Tech Podcast, we dedicate ourselves to exploring all things related to technology in our industry. From event hardware to facial recognition and data privacy , we’ve done it all. So, considering that the core of the podcast is event tech, it’s only fitting that we look back.
Start with your event invite emails by using killer subject lines. Finally, deliver engaging content via interesting talks, awe-inspiring entertainment, pleasantly surprising promotions, and top-notch AV. Your Guide to Event Registrations. This guide gives you the lowdown on event registration. People love surprises.
It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and socialmedia is an easy way to achieve that and increase your brand’s credibility. Utilizing UGC exponentially increases the amount of content you can choose from to promote your brand—and it’s free! Read on to find out.
So, you’re planning a big event for your company — kudos to you! Event planning isn’t for the faint of heart; you certainly have a lot on your plate. Not only do you need to host a fantastic event , but you also need to prove that your event will get results. How many people attended each session at your event?
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