Convene by PCMA

FEBRUARY 24, 2025

Maintaining an archive of high-performing content in case a platform changes its algorithm or disappears entirely allows for repurposing assets and keeping an event brand visible. And no matter the platform, an events brand voice should be recognizable across channels. Content that is factual and engagement-driven will stand out.

Social Media 101

Social Media Media Platform Public Relations 101

Smart Meetings

JANUARY 1, 2019

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. Risk Management. Hashtagging.

Social Media 279

Social Media Media Consulting Sponsors 279

Smart Meetings

MARCH 14, 2025

Neil Brownlee Neil Brownlee, PCMA Brownlee, the head of business events at VisitScotland , has been inaugurated as the 2025 chair of PCMA. He has spent over 35 years in the international hospitality and business events industry, having began his career in hotels.

Promotion 162

Promotion Hospitality Public Relations Incentives 162

Smart Meetings

JANUARY 10, 2025

Conway joined the team in 2010 at vice president, communications and public relations, before moving into the executive leadership team in 2017. Her work has contributed to several industry awards, including the Most Profitable Business Award and the Creative Business Award in 2022 and the Event Space Award in 2023.

Travel 246

Travel Travel Hospitality Promotion 246

Endless Events

SEPTEMBER 10, 2019

Who’s ready for some event brew? Yes, that’s right, Endless Events is proud to present a brand new podcast. And Event Brew is something like you’ve never seen – or heard – before. Event Brew is the only place where you can get the scoop on what planners are talking about. Nick Borelli.

Events 237

Events Production Public Relations Fashion 237

Smart Meetings

JULY 12, 2024

Lynn Willison and Rachel Englander Lynn Willison (left) and Rachel Englander (right), The Hutton Group – Inspired Meetings & Events The Hutton Group – Inspired Meetings & Events , a woman-owned and -operated boutique meeting and incentive planning company, brings in two new team members.

eCommerce 265

eCommerce Public Relations Site Selection Hospitality 265

The Abbi Agency

JULY 15, 2021

Your products define your brand in the eyes of consumers, investors, talent, and the general public, so a product launch is crucial to shaping your public narrative. Securing media coverage around a product launch is one of the highest ROI public relations activities you can engage in.

Public Relations 246

Public Relations Advertising Production Media 246

Smart Meetings

FEBRUARY 3, 2023

Shannon Copeland The seamless coordination of countless logistics required to produce a productive and enjoyable meeting or event is a Herculean task. In today’s world, you cannot overlook the possibility of Mother Nature becoming an unwanted attendee at your meeting or event. How do these impact your plan for severe weather response?

Attendee 246

Attendee Meeting Speakers Communications 246

The Abbi Agency

JANUARY 20, 2022

and across multiple departments, including brand management, public relations and digital content creation. In the past year, the Las Vegas team has more than tripled, with team members ranging from all experience levels ? coordinator to manager?

Public Relations 49

Public Relations Communications Communications Social Media 49

Smart Meetings

NOVEMBER 16, 2023

Concise communication and teamwork heralds a successful event Editor’s Note: Putting an event together is a lot of work. Putting on a multi-day annual event is a higher level undertaking. Oakland Style, took a cue from New York Fashion Week, and looked towards The Town’s own creative community to help orchestrate the event.

Fashion 263

Fashion Public Relations Communications Communications 263

Smart Meetings

MAY 9, 2023

Marriott International is committed to providing customers with clear and transparent pricing,” said Sara Conneighton, vice president of communications and consumer public relations in an emailed statement. “We The full room price will be displayed on all the company’s U.S.

Public Relations 290

Public Relations Contracts Contracts Registration 290

EHL Insights

MARCH 13, 2024

This type of event can tarnish your brand, harm your relationship with your customers, and have a damaging effect on key business outcomes. A crisis can hit any business at any time. It could start as negative news that snowballs, terrible online reviews, or even an ill-advised foray into social media.

Public Relations 64

Public Relations Management Social Media Online 64

Smart Meetings

SEPTEMBER 1, 2023

Read More: How Planners are Celebrating GMID 2022 The Statistics In a statement from Sierra Lordet, public relations for Omni Hotels & Resorts, Feeding America has reported more than 34 million Americans struggle with food insecurity – an estimated nine million of those being children.

Banking 245

Banking Public Relations Sports Incentives 245

Smart Meetings

FEBRUARY 9, 2024

He will draw on his over three decades of experience in the hospitality industry to lead all sales efforts, maximize revenue and overall profit and will oversee all marketing and public relations strategies. She has an extensive background in the hospitality industry, especially with hotel management and sales.

Hospitality 264

Hospitality Public Relations Promotion Tourism 264

Smart Meetings

MAY 31, 2024

Prior to this role, Kauffman was the founder and president of EPR+, a 17-year independent marketing, communications and public relations consultancy. Most recently, she served as the events and sponsorships coordinator at the Terra Bella Institute, in which she managed the coordination, budgeting and implementation of various events.

Hospitality 258

Hospitality Public Relations B2B Communications 258

Endless Events

MARCH 24, 2020

The talk of the town in the events industry is converting in-person events to virtual. DMP has the art of converting in-person events to virtual down to a T. So much so that they converted their in-person event in a whopping 24 hours! Converting In-Person Events To Virtual: The Decision. But where to even begin?

Trade Show 239

Trade Show Rehearsal Platform Events 239

Smart Meetings

AUGUST 24, 2021

She also worked as area director of sales and marketing for Shangri-La Hotels and Resorts’ properties in Toronto and Vancouver; before this, she worked with Destination Toronto as director of citywide sales and event management. Westdrift Manhattan Beach in California named Jones director of sales and marketing. Diego Oviedo.

Travel 246

Travel Travel Public Relations Management 246

Endless Events

DECEMBER 16, 2019

So, as you already know, the Event Tech Podcast is here to bring you the latest news in event tech. And, of course, the most interesting and groundbreaking tools that you can have available at your event. This is why we’re giving you the breakdown of one of the most appealing event software out there – Mixtroz!

Networking 194

Networking Events Conference Platform 194

The MICE Blog

MARCH 27, 2025

Held in Amsterdam, this event for the Alliance of Independent Travel Agencies (AER) brought together 500 travel agencies and 400 specialized tour operators, with a large portion focused on sustainable travel. AER aimed to strengthen the industry and create an inspiring event for its members.

Conference 130

Conference Sustainability Tourism Tourism 130

Smart Meetings

MAY 3, 2024

Throughout his 20 years of experience in hotel sales, meetings and events, he has led award winning sales teams at large North American hotel brands. He will oversee all sales, marketing and public relations efforts for the hotel, drawing on his near two decades of luxury hospitality experience across several key destination markets.

Social Media 264

Social Media Hospitality Tourism Tourism 264

Special Events

DECEMBER 12, 2019

Defiant Public Relations CEO Sabrina Hutchinson shares secrets for getting valuable publicity for special events

Public Relations 111

Public Relations Planner Events 111

The Abbi Agency

JANUARY 23, 2023

.” – Alexis Keith, Senior Public Relations Manager Safe Landing – Event Public Relations Flight attendants, prepare for landing please! When our clients host annual events or debut new ones, TAA jumps in and spreads the word to ensure a safe landing— locally, regionally and nationally.

Airlines 130

Airlines Public Relations Travel Travel 130

Smart Meetings

MARCH 29, 2024

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. Following her addition to the team as reservations agent in 2020, DiBernardo quickly rose through to the roles of event manager, then sales manager, before her most recent role as senior sales manager.

Tourism 255

Tourism Tourism Promotion Hospitality 255

Smart Meetings

OCTOBER 20, 2023

Ali Amin Ali Amin, One10 Leading travel, events, incentives and marketing services company One10 has appointed Amin EVP, Product Management and leader in SaaS product. He will also oversee Rewarding You, One10’s global rewards catalog.

Hospitality 264

Hospitality Public Relations Incentives Management 264

The Abbi Agency

JUNE 9, 2021

The announcement of a new development is akin to a product launch, in which the public will be made aware of plans for construction and what to expect on a given timeline. These announcements are oftentimes marked with a groundbreaking ceremony, where an event is hosted for media and stakeholders to learn more about the project.

Public Relations 162

Public Relations Retail Audience Media 162

Smart Meetings

AUGUST 23, 2023

Jeanette Spain Jeanette Spain Spain is director of marketing and public relations to oversee all promotional facets of Whim Hospitality ’s numerous branches, including large-scale event management across Camp Lucy ’s upscale 41-room resort, restaurant and four wedding venues.

Hospitality 241

Hospitality Promotion Public Relations Consulting 241

Smart Meetings

APRIL 11, 2023

According to Dana O’Malley, CEO of Kindred Public Relations representing Aleenta Resorts & Spas, the producers of the hit show say the new season in Thailand will be focused on “eastern religion and spirituality.”

Culture 242

Culture Incentives Public Relations Tourism 242

Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

Public Relations 98

Public Relations Trade Show Advertising Sponsors 98

Advanced Travel and Tourism

AUGUST 22, 2023

PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Whether it’s a press release, media event, or influencer collaboration, the PR team can weave their efforts seamlessly into the larger marketing narrative, enhancing the brand’s credibility and visibility.

Marketing 246

Marketing Marketing Social Media Communications 246

The MICE Blog

JANUARY 15, 2024

START Summit was later established as one of the Global Projects and had its first event in 2007. In 2015, the first ‘big Summit’ took place on the campus, and in 2016, the event relocated to the Olma Messen St.Gallen, the biggest exhibition hall in the city. I travelled to St. Gallen for new team members.

Conference 264

Conference Advertising Speakers Communications 264

Smart Meetings

FEBRUARY 21, 2019

Take inspiration from the upcoming 91st Academy Awards ceremony to add some glamour to your next gala event. Smart Meetings asked the experts tasked with making a celebrity show shine to share their secrets for hosting a stellar event. Related : How to Recover Post-Oscars. Stage Ballroom Adjacent Areas. Set the Sound.

Public Relations 178

Public Relations Sponsors Consulting Hospitality 178

Convene by PCMA

JULY 15, 2024

Using this type of reactive AI at events could allow planners to track attendee sentiments in real time. Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition. Just start talking to it,” Michael Weiss, co-founder of AI-focused event Ai4, said during the event.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

JANUARY 6, 2025

Here are four ways to create the same marketing wizardry for your events and one cautionary tale. You can give an event the Wicked treatment by rethinking how existing messaging and channels resonate with new audiences and where there may be opportunities to create more authentic content and emotional engagement.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsors 149

Sponsors Logistics Vendor Events 149

Smart Meetings

AUGUST 4, 2023

With 21 years of experience in college athletics in the realms of marketing, promotions, advertising, sponsorship sales and activation, graphics, licensing and event production, Suitt provides unsurpassed expertise. He will oversee direct sales, marketing and public relations.

Sports 233

Sports Promotion Sustainability Public Relations 233

Smart Meetings

APRIL 21, 2023

Dowling previously worked with South Dakota- and Wyoming-based energy company Black Hills Energy, where she led its strategic communications, brand management and public relations efforts. Morgan Simo Simo is sports and special events coordinator for Visit Panama City Beach in Florida.

Public Relations 130

Public Relations Consulting Communications Communications 130

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52