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Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. Dial in your local SEO and you can entice as many as 76% of your potential customers to visit your location. The more your site has, the better.
Keyword research Keyword research is the foundation of any successful SEO strategy. SEMrush Keyword Magic Tool: This comprehensive SEO tool provides in-depth keyword research, competitive analysis, and more. Look Into Seasonal and Event- Based Keyword Variations Travel searches change with seasons and events.
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. However, existing customers aren’t the only people who may be interested in your event. More : A Killer Event Should Have a Killer Website. Update SEO Regularly.
Just like with events, the main purpose of translation and captioning is to bring people together and break down the barriers between them. The pandemic ushered in an era of far more inclusive and accessible virtual events and made us re-evaluate some of the event-planning practices we started to take for granted.
Content should be well-organized and structured according to SEO best practices. SEO: For technical SEO errors, it is important to look for the worst offenders and address those first. A schema helps SEO crawlers index your pages. Paid SEO Tools. Broken Pages (404 errors) should all be fixed. User Experience.
Are you focusing on your events audience engagement this year? Of course, at the core of the event was a set of relevant and directly-usable content that the attendees could take home. Here’s How to Make Your Event Unforgettable. If an event is to be unforgettable, those four needs have to be fulfilled.
Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. I want that for my daughter,” said Seo. “I I want that for every daughter.”
Fifty-six percent of respondents in Eventbrite’s annual Pulse Report said that recruiting attendees for events was one of the top three most challenging part of the planner job in 2018. And more spending money means more events: forty-nine percent of respondents plan to host more events in 2019. Spreading the Word.
Spring and summer are prime seasons for outdoor events. As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. A mix of day and evening shots can showcase your flexibility for any kind of event.
In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. In a meeting, anything that hits home can be easily remembered as the defining moment for that particular event. Do More With A Small Event Budget. Click To Tweet.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. regularly. Girls In Marketing.
Event apps have opened some fantastic doors for everyone in the industry. In general, technology has been a top-notch ally to put together world-class events! And because Event Tech Podcast is all about, well, tech, today’s episode is a very special one. Ahrefs , which does all our SEO tracking. Safe & Clean.
Eight Out-of-the-box Event Income Ideas 1. Give attendees a deal on your next event. One of the biggest obstacles in selling an event into the future is the possibility the attendee can’t make it. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Optimize each for SEO.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Wondering how to plan an event? You start with just a vision and a budget, then you turn it into an event full of guests and moving parts. Depending on the type of event, tons of details are going to vary. Here we’ve rounded up those steps, along with plenty of tried and true tips for planning an event. Good luck!
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? The hope is that some of them will register for your event and buy your tickets.
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. . Discover top event technology trends for planners and venues alike: 1.
Is your event website getting lost in the never-ending fluctuating cycle of SERP rankings? Have you noticed that many event websites successfully attract huge traffic while others struggle to draw even a bit of footfall? The biggest and most well-known ingredient responsible for this success and failure is ‘SEO’.
It needs to be easy to find for viewers who couldn’t make the live event and should serve as a marketing and engagement tool as well. It's an easy SEO win. Webinars are great way to deliver educational content, but organizations need to stay sharp to satisfy audiences’ changing expectations and to meet their own goals.
This not only means generic content, but it can also mean the chatbot creates duplicate content, which can signify a negative impact on your SEO score. Do note, however, that the ChatGPT system draws on data from no later than 2021, which means it cannot provide any information on current events.
At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. 2019 Marketing Conferences.
Related: Freeman Study: Event Data is Driving Increased Revenue. An example of event-based marketing to a specific customer segment is performed on a regular basis by Michael Andrews Bespoke, a premier customer men’s clothier in New York City.
Using this type of reactive AI at events could allow planners to track attendee sentiments in real time. Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition. Just start talking to it,” Michael Weiss, co-founder of AI-focused event Ai4, said during the event.
No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.
However, in today’s digital-obsessed world, search engine optimization (SEO) needs to be on your list. To put it simply, SEO is the process of identifying keywords that your target customers are searching for and then creating content that fulfills those search terms—with the goal of ranking high in search results.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. These practices even work in favor of your SEO goals. Your website is for everyone.
If you’re running an event venue business today, social media must be part of your venue marketing strategy. In this post, we’ll help you hone in on the top event social media platforms. Plus, we’ll show you how to leverage them to maximize your reach and event leads. Do you want to grow your following?
Step #3: Adjust Your Site Content to Boost Search Engine Optimization (SEO) . To truly engage with your audience, your content should be meaningful to boost SEO. New content boosts your SEO rating because it shows you’re an engaged and active participant on the internet.
Ready for the most authoritative list of 2023 women-in-tech events on the internet? Read on to find an event built for you. The number of women-in-tech events has been increasing year over year, further highlighting the importance of a more inclusive culture in tech. Don’t see your 2023 women-in-tech event on this page?
walk their own path while still following SEO and user experience best practices. Local events and attractions, the surrounding city and neighborhoods, and your connection to them all play a key role into what differentiates your hotel from the competition. Stronger SEO Capabilities. SEO strategy for each page .
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. November 2022. 30 to Feb.
Ready for the most authoritative and comprehensive list of 2024 women-in-tech events? The number of women-in-tech events has been increasing yearly, further highlighting the importance of a more inclusive culture in tech. Don’t see your 2024 women-in-tech event on this page? Apply to have your event featured !
The business events industry is no exception. Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations.
Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? This ability mainly comes down to a new events-based measurement model, which we’ll talk about a little later. or “which topic clusters are resonating with my audience?”
Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? This ability mainly comes down to a new events-based measurement model, which we’ll talk about a little later. or “which topic clusters are resonating with my audience?”
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. 29 to Feb. 29 to Feb.
Hosting an event is complicated. Event professionals must consider millions of details and build a strategy that ensures the event goes smoothly. Luckily, with the help of event management software, nailing the details is much easier. These event management software features fall across seven categories: Event Management.
Searching for top technology events to attend in 2019? Scouring the internet for event information could be an overwhelming task. Tech Events featured in in this list take place all throughout the year, all around the globe. Tech Events featured in in this list take place all throughout the year, all around the globe.
The Australian Tourism Data Warehouse (ATDW) is a national, central online database which features listings of thousands of tourism experiences, events and destination information. Why your business or event needs to be listed on the ATDW. Having a listing is a non-negotiable marketing tactic for all tourism businesses and events.
Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for event planning? Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online event planning classes to your advantage at the end of the article.
Here’s one thing you probably won’t admit out loud: the word SEO makes you feel uncomfortable or nauseous. Besides, your responsibility is to plan events, not master the art of organic traffic. All that keywords-related craziness has nothing to do with running a successful event … does it? Fair enough.
PR is a vital part of event promotion. A well-executed PR campaign creates awareness, generates sales, and builds relationships with media, customers, event partners, and other stakeholders. With hundreds of ongoing events, it can be challenging for your event to stand out. Invite the press to your PR event.
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