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Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. Dial in your local SEO and you can entice as many as 76% of your potential customers to visit your location. The more your site has, the better.
Keyword research Keyword research is the foundation of any successful SEO strategy. In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. Major events like festivals can also drive search traffic.
Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. The Bottom Line: A properly optimized website performs better and converts more users. A schema helps SEO crawlers index your pages.
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. This can include your blog, website, email campaigns and more. Optimize Your Website. However, existing customers aren’t the only people who may be interested in your event.
Spring and summer are prime seasons for outdoor events. As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. A mix of day and evening shots can showcase your flexibility for any kind of event.
Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. I want that for my daughter,” said Seo. “I I want that for every daughter.”
Eight Out-of-the-box Event Income Ideas 1. Give attendees a deal on your next event. One of the biggest obstacles in selling an event into the future is the possibility the attendee can’t make it. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Optimize each for SEO.
We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!
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Event apps have opened some fantastic doors for everyone in the industry. In general, technology has been a top-notch ally to put together world-class events! And because Event Tech Podcast is all about, well, tech, today’s episode is a very special one. “ hotjar for tracking on websites. Safe & Clean.
In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. In a meeting, anything that hits home can be easily remembered as the defining moment for that particular event. Do More With A Small Event Budget. Click To Tweet.
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Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .
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ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. This not only means generic content, but it can also mean the chatbot creates duplicate content, which can signify a negative impact on your SEO score. Also, it is not 100% accurate and unbiased.
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Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? The hope is that some of them will register for your event and buy your tickets.
It needs to be easy to find for viewers who couldn’t make the live event and should serve as a marketing and engagement tool as well. It's an easy SEO win. Post it on YouTube. Post it on YouTube. And it's where people are actively searching,” said Moreau. “If Create a highlight reel. “If
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The best eventwebsites drive scores of registrations. Although building an eventwebsite can feel daunting, this article is here to help. You’ll get 36 sure-fire tips and tools for websites that capture attention, delight visitors, and make them thrilled to participate in your event. Remember SEO.
Using this type of reactive AI at events could allow planners to track attendee sentiments in real time. Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition. Just start talking to it,” Michael Weiss, co-founder of AI-focused event Ai4, said during the event.
Here’s one thing you probably won’t admit out loud: the word SEO makes you feel uncomfortable or nauseous. Besides, your responsibility is to plan events, not master the art of organic traffic. All that keywords-related craziness has nothing to do with running a successful event … does it? Fair enough.
An eventwebsite should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. In this article, we will discuss all you need to know about creating a perfect eventwebsite to help your event and your business succeed.
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The Australian Tourism Data Warehouse (ATDW) is a national, central online database which features listings of thousands of tourism experiences, events and destination information. Why your business or event needs to be listed on the ATDW. Having a listing is a non-negotiable marketing tactic for all tourism businesses and events.
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Today's event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with. Check out G2 and Capterra.
Today’s event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with. Check out G2 and Capterra.
Hosting an event is complicated. Event professionals must consider millions of details and build a strategy that ensures the event goes smoothly. Luckily, with the help of event management software, nailing the details is much easier. What Is Event Management Software?
And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. For example, it serves spicy vegetarian Dosa Masala Burgers in India and shrimpy Ebi Burgers in South-East Asia.
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Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for event planning? Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online event planning classes to your advantage at the end of the article.
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Consider your Profile as a mini version of your website, so make sure you optimise all of the available attributes. Important not to touch the Website Tab (as this will take you through the steps to create a new website for your business). They are a definite local SEO ranking factor, as confirmed by Google itself.
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