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In today’s episode of Event Brew, Nick, Thuy, and Will will mostly talk about the latter portion of their lives. They will dive deep into socialmedia and how their opinions about it have changed since the beginning of the pandemic. Our attitudes about socialmedia have changed, and the brew crew is no exception.
We’re opening the new year of Event Brew with the topic of socialmedia. The past decade saw an insane increase in the widespread use of socialmedia. Amongst many other things, socialmedia became a true pillar of the way human beings communicate with each other. Thuy’s POV.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Maintaining an archive of high-performing content in case a platform changes its algorithm or disappears entirely allows for repurposing assets and keeping an event brand visible.
In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtual events. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Gamification isn’t about just playing games on an event app. What is gamification for events?
We’re nerding out on how to live stream your event today! And an exceptionally exciting one for the event industry. Nowadays, there are countless options to choose from if you want to take your event to the next level. Of course, one of these cool choices is the possibility of live streaming your event.
To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. He also learned a thing or two from a student socialmedia manager while at a session.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?
This week we’re diving into the dozy topic of how to plan a virtual event. And we’re not strangers to futuristic events here at Endless! We’ve covered topics such as how to plan an event without visiting the venue , how Virtual Reality can impact the events industry , and much more. The Beginnings.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs.
For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more.
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Since the Brew Crew never shies away from giving their perspective on current events, they decided to talk about social networks: the good, the bad, and the ugly. It’s not the first time that the charismatic foursome talked about socialmedia , and it’s probably not the last time either.
The recent death of a participant at an event due to a food allergy led a number of event organizers to comment about event planners taking attendees health concerns seriously. 5 at an event hosted by retailer and frequent Disney collaborator BoxLunch in Los Angeles. Casey Gale is managing editor of Convene.
Putting your brand in the spotlight as part of a virtual event is not something that will happen automatically; you need to plan ahead and put a few strategies in place to ensure that it is featured prominently. Use SocialMedia Effectively. To help out, here are just six ideas that could inspire your own promotional efforts.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.
How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. Postponed Events: ACE Eddie Awards Mammoth Film Festival Critics Choice Awards (moved to Jan.
Of course, crafting amazing content for virtual events comes with its own set of challenges. As the Director of Events for the SocialMedia Examiner , Phil was also faced with a brand new set of challenges once the pandemic hit. Content For Virtual Events: The Audience. This Is Where We Are.
While the metaverse is not a fully-fledged event trend just yet, there is no denying that metaverse events will become increasingly more popular in the years to come. It’s not that event planners need to learn how to plan events in the metaverse or else risk staying behind. to using Fortnite as a venue.
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. Improve Your Event App’s Performance.
So, here are at the Event Tech Podcast, we dedicate ourselves to exploring all things related to technology in our industry. From event hardware to facial recognition and data privacy , we’ve done it all. So, considering that the core of the podcast is event tech, it’s only fitting that we look back.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. But just as we had to learn new skills to master hybrid work, we must evolve our approach to event planning and execution for success in the hybrid era.
Event Jobs: Event Company Hiring vs Unemployed Event Prof: Different Perspectives. ? Learn more about navigating this virtual event landscape with our Virtual Event Handbook. . It’s going to be challenging, and the events industry is going to go through more periods of uncertainty. Upcoming Events.
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. But how does one decipher whether their virtual event has really been a success? Event Registration. Online Visits.
Events are an investment, and you need a strategy to get results. Your event strategy is the game plan for how you will get a return on this event. Whether it’s more leads or a boost in sales, the right event strategy will help you get what you need. . Overall Event Strategy KPIs. Post-Event Surveys.
Read More : Today’s Best Practices for Visas and International Travel Business travel has been a key economic driver, thanks in no small part to the power of in-person meetings and events. Julia Simpson, WTTC president and CEO, said, “Business travel is not only back but exceeding expectations.
Event planners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, event planning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Should all of this go to waste once the event is over?
This is especially true when planning an event. It’s almost impossible for a single person to pull off an event on their own. There’s no room for that in event planning. The cornerstone of a successful event is a dream event planning team where everyone has a role to play and eagerly contributes to the success of the event.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? Define Your Unique Value Proposition Event planners are inundated with choices.
Though these initiatives were designed for a mega event, many can be adapted to suit events of any size and across various industries. The tournament aims to be a multicultural event where minorities feel represented and integrated, with a strong commitment to gender equality and a strict stance against discrimination and racism.
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. Event sponsors. . Sponsors get the limelight at your event in exchange for cutting you a check. Sponsors get the limelight at your event in exchange for cutting you a check. Define Event Goals.
Learn How CSR Events Can Change Your Company Culture CSR events aren’t just about doing good—they can transform company culture and significantly boost employee engagement. Ready to add meaningful CSR events to your corporate strategy? Here’s how to get started. Here’s how to get started.
Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. Our incredible host Will Curran has not 10, not 20, but 28 exciting ideas to get the ball rolling on your next virtual event. Event Website. Simple, easy ideas.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Tech Conferences: These events draw developers, tech enthusiasts, and industry pioneers eager to explore advancements, share ideas, and connect with others pushing the boundaries of innovation.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out. How to Spread the Word.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
So, you’re planning a big event for your company — kudos to you! Event planning isn’t for the faint of heart; you certainly have a lot on your plate. Not only do you need to host a fantastic event , but you also need to prove that your event will get results. How many people attended each session at your event?
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. In a sense, all events are experiential. socialmedia wall).
If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.
Event chatbots are becoming increasingly common in the event industry. While chatbots are helpful when engaging communities during events, they can also be an excellent tool if you want to implement the community model and engage your attendees all year. . The Pandemic Affected Chatbots Too. Will agrees.
While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations.
According to Forbes , in-person events increased by 255% from the 4th quarter of 2021 to the second quarter of 2022. And these are just a few of several trends in events to keep your eye on. In this episode of the Event Tech podcast, Will and Brandt discuss current event industry trends and the future of events.
Endless Events has recently celebrated its 15th birthday and we’ve decided to mark the occasion by hosting a very special #EventIcons episode in which our listeners could ask us any questions they want about Endless’ past, present, and future. From DJ To Event Management Company.
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