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For example, if you’re launching a grand opening of a flagship store in a major city, expecting a footfall of over 1,000 customers, it’s wise to start preparations at least four months ahead. For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Build the sequence of the event.
In similar fashion, RFPs were often presented without budget parameters, requiring the DMC to make assumptions, and often having to re-do a proposal from top to bottom to meet newly disclosed financial criteria. Many planners were indifferent to how many RFP requests they sent for an event, as these had no financial impact on them.
In similar fashion, RFPs were often presented without budget parameters, requiring the DMC to make assumptions on the type of program required, often having to re-do a proposal from top to bottom to meet the client’s newly disclosed financial criteria.
Prepare for the unexpected: A speaker no-show? For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. Pre-Event Preparation : Turn up marketing, confirm speakers, finalize partnerships, and tweak ticket pricing for maximum attendance.
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