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In good old Endless fashion, it’s time to get real. 2 months out : start building out the promotion strategy for your event and make sure you stand out from every other experience out there. 2 weeks out : speakers will now be rehearsing and the production team will sit down with you for a tie-down meeting.
Take advantage of this potential by sending franchisee committee members promotional materials that they can pass on to other franchisees. Schedule Presentation Rehearsals. By participating in the event creation, they’ll likely feel a greater degree of ownership of the event.
Clearly articulate what makes this event (and the products or promotions it features) unique. Detail out the promotional activities leading up to the event. If unveiling a new clothing line, start with a fashion show, followed by a Q & A and then open-floor shopping. Strategize the marketing and execution. Negotiate terms.
Spend some time rehearsing your venue tour and important little details that will make the tour stand out in people’s minds, and leave a little space tucked in their memory for some time to come. If we think about our referral road map in this fashion, picking unique referral growth opportunities becomes a lot easier and more straightforward.
For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. Promotion and Logistics Management : Promote your event, track registrations and payments, and manage logistics like catering and schedules. Tease the event on social media.
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