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In good old Endless fashion, it’s time to get real. At this point, the production team will begin onboarding exhibitors and sponsors, reviewing graphic content for the website and the sessions, scheduling rehearsals with the speakers, testing the platform functionality, and populating it with relevant media assets.
If unveiling a new clothing line, start with a fashion show, followed by a Q & A and then open-floor shopping. Ensure you get high-resolution logos from your sponsors and seamlessly integrate them into your marketing materials, celebrating the partnership. Detail out the promotional activities leading up to the event.
Spend some time rehearsing your venue tour and important little details that will make the tour stand out in people’s minds, and leave a little space tucked in their memory for some time to come. If we think about our referral road map in this fashion, picking unique referral growth opportunities becomes a lot easier and more straightforward.
For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. Final Preparations and Rehearsals : Check every detail against your plan, have backup solutions for any hiccups, and run rehearsals to make sure everything runs smoothly. Win-win, right?
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