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Instagram, the main socialnetwork of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this socialnetwork is among the most used globally, along with Facebook and Whatsapp.
The growing figures of socialnetworks, the difference in costs (now not so disparate) and the fall in media audiences still reluctant to embrace the new channels of diffusion, offered solid arguments to start investing. A growing audience Socialnetworks grow exponentially.
A battle commenced between the two: the old-fashioned versus the new; black and white versus technicolour… The question we must ask is do travellers really choose sides in this battleor do they rather oscillate between one faction and another depending on their needs? A growing audience Socialnetworks are growing exponentially.
The right socialnetwork. By focusing on Pokemon Go, which was largely played by teens and young adults, they focused on the same market who’d be both visiting their attractions and likely to post about it on social media–leaving Ripley’s with lots of publicity, social shares, and foot traffic. travel market.
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