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How Bad Was 2020? EIC Plans to Find Out

MeetingsNet

In partnership with Oxford Economics, EIC announced a new research initiative on March 16 that will quantify the global events industry’s economic impact and, for the first time, the total losses experienced in 2020 as a result of the Covid-19 pandemic. Articulate how meetings and events can be a catalyst for economic recovery.

Sponsors 110
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What Event Sponsors Want

Convene by PCMA

29, in a session Federbush co-presented with Jon Wolff, global events manager, sales and services group, Lenovo, for around 30 participants. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities. That requires close collaboration between the sponsor and the organizer, he said.

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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. For instance, you may want to seamlessly send data from your event platform to Salesforce or HubSpot. In either scenario, having event software integrations will be essential. VP of Global Events.

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Case study: SAP Sapphire 2022 (10 locations)

The MICE Blog

It was a great opportunity to see how corporate event teams operate, and to recognise their teamwork, creativity and originality. Event: SAP Sapphire Author: Tim Porterfield – SAP Global Events. Location of Event. Market Background: What prompted the need for this event? . 23K for promotional assets.

Location 130
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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

In-Person Events In-person events, also known as live events, involve face-to-face meetings with customers and prospects. These events allow for meaningful conversations and instant feedback which can lead to business and loyalty. Next Steps for Event Marketers According to Exploding Topics.

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Do You Need a KPI Event Playbook?

Convene by PCMA

Joe Federbush (right), president and chief strategist for EVOLIO Marketing, talks about how he and his client, Jon Wolff, global events manager for consumer electronics company Lenovo, put together a KPI playbook. It’s unrealistic to say that event ROI is so black and white.” Two Dudes Photo) Focus on measuring what matters. “If

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Creative Methods to Generate More Revenue for Your Event

Maritz Global Events

33% sponsored an email blast to the attendee list. 31% bought an ad that went on the event or organization’s website. 23% sponsored an onsite banner. Record your breakout sessions and give attendees a sponsored card that will allow viewership of them for the next 12 months. 35% purchased/boosted a social media ad.