The MICE Exchange, episode 3: Is it time to rethink geographic market segmentation in the events industry?
The MICE Blog
MAY 28, 2020
Also, when it comes to trade shows and industry events, there is still a separation of the markets, and it’s difficult to get out of the group and exchange with everyone. It’s a mindset and something that trade visitors need to do consciously. In that respect, the trade events need segmentation. Can you be global?
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