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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. DMOs can use this information to highlight the most attractive tourism options and drive more traffic to the community as a whole.

Travel 246
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Leading and Learning From the Next Generation of Meeting Profs

Smart Meetings

The number one thing I hear from prospective employees, new employees and even our existing workforce is, ‘What are we doing that’s having an impact and making a difference in the world?’” Advice for Prospective Meeting Profs—and the Seasoned Planner. Peckinpaugh noted. Industry Reach, Vision and the Battle for Talent.

Meeting 264
MICE professionals

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Trade Show Checklist: What to do Before, During and After the Show

Techsytalk

Review last year’s trade show survey results, look at your prospect data and fine tune your strategy for the year to come. Start building buzz now and your target prospects will be ready to stop by on the big day. 6 Months Before the Show. If there is an official show or industry hashtag, now is the time to start using it.

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3 Ideas Worth Stealing from Day 2 of PCMA Convening Leaders

Smart Meetings

Date Your Prospective Attendees. How do you safely acquire and manage all that information about your attendee’s deepest desires? It gives event organizers the ability to make better and more informed decisions,” he said. Here are some ideas from day two that you can steal. Be Data Wise. Freeman is glad you asked.

Prospect 252
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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. With more than 310 million smartphone users in the U.S.

Marketing 264
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7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

Seven key tactics event marketers can use to promote virtual networking opportunities include: Conference website: Even when prospective attendees are first exploring your conference agenda and speaker list, you want to make the networking opportunities clear on your event site.

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Steering in Real Estate: What Prospective Homebuyers Should Know

Redfin

Steering is the illegal practice of “steering” prospective homebuyers away or to certain areas based on their race, national origin, familial status, religion, gender, sexual orientation, or other legally protected characteristics. Be objective: Provide customers with objective information that lets the customer drive their home search.