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How to Promote Your Event on Social Media in 2023

Eventtia

Define who’s more likely to attend your event, and gather as much information as you can about these target attendees: demographics data, psychographic data, behavior, and so on. Make sure the press release is well-written, not overly long, and has the right balance between being attractive and informative. Know Your Target Audience.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website. Google’s top rank without any SEO, how’s that? Integrating social networks as a part of travel experience. So did American airlines.

Airlines 121
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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Research shows that information conveyed as stories can be up to 22 times more memorable than facts.

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Your Complete Guide To PR For Events

Eventtia

Provide essential event information like name, date, time, and location. Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Marketers develop event content with relevant keywords to boost SEO. It must also help to drive sales.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

Big marketplaces support a more complex integration and offer a set of APIs that allow distributors to connect and source all product information automatically. Such apps typically do not sell anything, they only help with the search, provide information, and redirect to the provider page for booking (if relevant). Distribution.

Travel 105
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How to Build a Conversion-Focused Event Website

Eventtia

A great event website should be a single source of information for its prospective attendees, encouraging them to find out more about the event and ultimately getting them to register for the event. A proper event website has three basic functions: Providing data and information (prospective) attendees may need about the event.

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Powerful Referral Marketing Strategies for Events

Eventtia

You can present information about this exclusive giveaway on the landing page of your chosen virtual event platform. Here are ways to offer higher value to early birds: Give access to a VIP lounge – Inform early birds they have the opportunity to get premium products and services from your business. Be concrete and direct.