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Define who’s more likely to attend your event, and gather as much information as you can about these target attendees: demographics data, psychographic data, behavior, and so on. Make sure the press release is well-written, not overly long, and has the right balance between being attractive and informative. Know Your Target Audience.
That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website. Google’s top rank without any SEO, how’s that? Integrating socialnetworks as a part of travel experience. So did American airlines.
This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Research shows that information conveyed as stories can be up to 22 times more memorable than facts.
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Big marketplaces support a more complex integration and offer a set of APIs that allow distributors to connect and source all product information automatically. Such apps typically do not sell anything, they only help with the search, provide information, and redirect to the provider page for booking (if relevant). Distribution.
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You can present information about this exclusive giveaway on the landing page of your chosen virtual event platform. Here are ways to offer higher value to early birds: Give access to a VIP lounge – Inform early birds they have the opportunity to get premium products and services from your business. Be concrete and direct.
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In your signature, place a link to the registration page, a small image to promote the event, and some information about the event if you have room. Strengthen Your Event Website’s SEO Once you’ve built your event website, be sure you’ve optimized it for the right and most relevant keywords. Does it feel circuitous?
Introduction We are all familiar with the adoption rates of socialnetworks and online communities. Socialnetworks will adjust to include the hype; it will become part of the way we do business from now on. The same pretty much happened in 2008 when social media came along. We all love it, we all do it.
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