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Navigating SEO for Travel & Tourism Whitepaper: Local SEO for the Travel Industry

Advanced Travel and Tourism

Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. Dial in your local SEO and you can entice as many as 76% of your potential customers to visit your location. So, how do you make your site visible on local searches?

SEO 246
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Navigating SEO for Travel & Tourism Whitepaper: Keyword Research

Advanced Travel and Tourism

Keyword research Keyword research is the foundation of any successful SEO strategy. SEMrush Keyword Magic Tool: This comprehensive SEO tool provides in-depth keyword research, competitive analysis, and more. Meanwhile, location-specific keywords help attract tourists looking for specific destinations.

SEO 245
MICE professionals

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How to Successfully Market Your Next Event

Smart Meetings

For instance, if you’re promoting a local event, merely emailing followers in the area (segment email lists by factors like location to boost open rates ) limits your ability to reach people who don’t subscribe to your email list. Update SEO Regularly. That’s why it’s important to consistently research and implement SEO best practices.

SEO 245
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

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Cooking Up Culinary Excellence

Smart Meetings

Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. I want that for my daughter,” said Seo. “I I want that for every daughter.”

SEO 264
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Breaking Barriers: Translation & Captioning For Events

Endless Events

If you’re planning on bringing a translator to an in-person event, keep in mind that the location of your event matters, too. Google, too, now knows how to identify captions in videos, which in turn improves SEO. And last but not least, captions are SEO’s new best friend. AI Captioning & Translation For Events.

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Try Out New Trade Show Booth Ideas

Endless Events

Going green and choosing a practical but meaningful location is also key, along with an ensuring the proceedings of your event are as closely aligned to your goals as possible. This week, we’ve discussed both an old staple of digital marketing: SEO. How about you, which technique do you prefer: SEO or influencer marketing?