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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. The Future for Hybrid Events.

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The Value of Video in Marketing

Dana Communications

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

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DMCs – The Unsung Heroes of Local Economies

ADMEI

The Ripple Effect of DMC Activities When we think of economic drivers, industries like manufacturing or technology often come to mind. It also creates demand for hotel staff, local tour guides, transportation services, and even temporary tech support for event production.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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CES 2021: What Does It Mean For The Events Industry?

Endless Events

One of the main appeals of the CES in general was sorely missing: the visitors couldn’t try out innovative new products themselves. It’s touching and feeling the product, seeing it in person,” Brandt sums up. “Products that would or could have normally been announced at the CES were done in their own events. .”

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UBQ Is Turning Garbage into Events

Smart Meetings

In collaboration with Palram, manufacturer of thermoplastic sheets (moldable plastic, essentially), PLANETech World 2022 , to be held in Tel Aviv, Israel, Sept. We can supply the most climate-positive kind of plastic material…that are used in event production.”. What Is UBQ? There are better choices to make.

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10 Major Connecticut Industries to Consider if You’re Working in or Moving to the State

Redfin

Major industries in Connecticut have helped the state establish a reputation as a hub for innovation, manufacturing, and finance. Pratt & Whitney and Sikorsky Aircraft are global leaders in aerospace manufacturing, while General Dynamics Electric Boat specializes in submarine production.