ADMEI

SEPTEMBER 2, 2024

Credibility in a Competitive Market: The Value of Industry Awards 02 September 2024 In the dynamic world of Destination Management Companies (DMCs), standing out from the crowd isn't just an advantage—it's a necessity. Winning an ADMEI isn't the end—it's the beginning of a powerful marketing narrative.

Marketing 211

Marketing Marketing Destination Management Social Media 211

Dana Communications

JANUARY 2, 2023

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 222

Marketing Marketing Prospect Audience 222

Endless Events

JUNE 1, 2021

As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet. ” Marketing Virtual Events: Make It Interesting! “The Zoom fatigue is real.

Virtual Events 317

Virtual Events Marketing Marketing Events 317

Advanced Travel and Tourism

APRIL 10, 2024

Our 2024 Travel Outlook survey highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

Marketing 246

Marketing Marketing Travel Travel 246

Advanced Travel and Tourism

APRIL 10, 2024

Our 2024 Travel Outlook highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

Marketing 238

Marketing Marketing Travel Travel 238

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 206

Marketing Marketing Travel Travel 206

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner. Let’s dive right in!

Event Marketing 294

Event Marketing Planner Marketing Marketing 294

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Motivation Excellence

MAY 24, 2024

We help organizations leverage channel incentives to increase market share. Increasing market share from a channel partner perspective is all about encouraging those partners to prioritize your organization’s products or services. It can motivate them to work on market penetration to establish residual sales.

Incentives 130

Incentives Marketing Marketing Retail 130

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

Conference 194

Conference Marketing Marketing B2B 194

Advanced Travel and Tourism

AUGUST 20, 2024

People are seeking affordable escapism, and this is where digital marketers can shine. By highlighting cost-effective packages and promoting local gems, we can tap into the budget traveler market. With strategic digital marketing, we can turn these unexpected trends into a competitive advantage.

Trends 130

Trends Marketing Marketing Travel 130

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 224

Marketing Marketing Social Media Manufacturing 224

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 246

Marketing Marketing Travel Travel 246

Stova

NOVEMBER 5, 2024

Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.

Event Marketing 102

Event Marketing Promotion Marketing Marketing 102

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Travel Daily Media

NOVEMBER 3, 2024

The post Phetchaburi, Thailand to host PATA Destination Marketing Forum appeared first on TD (Travel Daily Media) Travel Daily Media. Phetchaburi in central Thailand has been announced as the host city for this year’s PATA Destination Marketing Forum.

Marketing 83

Marketing Marketing Tourism Tourism 83

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.

Production 291

Production Marketing Marketing Sponsors 291

Dana Communications

FEBRUARY 20, 2023

When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. As travel and hospitality marketing experts, we zero in on a specific life stage within a generation. The post Set the Stage: Why Life Stage Marketing is a Must appeared first on Dana Communications.

Marketing 228

Marketing Marketing Social Media Communications 228

Smart Meetings

APRIL 25, 2022

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Following are the tricks to writing an email newsletter for event marketing that works. Final Considerations.

Event Marketing 264

Event Marketing Marketing Marketing Audience 264

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

Trends 245

Trends Marketing Marketing Social Media 245

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Advanced Travel and Tourism

OCTOBER 1, 2022

Here are some thoughts on leveraging your short-term rentals in tourism marketing. Also, keep in mind that off-season travelers might include different demographics, which you’ll need to consider in your marketing strategy. Getting the most out of your STRs might require creativity and shifts in your marketing strategy.

Marketing 246

Marketing Marketing Advertising Remote 246

Endless Events

DECEMBER 17, 2019

It’s time to dive deep into the world of 2020 event marketing trends! So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do. Check out the epic resources and learn more about 2020 event marketing trends !

Event Marketing 333

Event Marketing Trends Marketing Marketing 333

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid. Below, we’ll cover the top approaches to focus on now that things have re-opened.

Marketing 264

Marketing Marketing Tourism Tourism 264

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. The addition of a virtual option allows for dramatically higher registration rates, which can help build a marketing funnel.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment. Asset Amassment.

Benefits 217

Benefits Marketing Marketing Travel Agent 217

Smart Meetings

APRIL 25, 2024

Entrepreneur Jay Schwedelson, who started the wildly popular Guru Media Hub virtual conferences in 2021 to engage with marketers, thinks a similar approach can turn around digital events. How to Keep Virtual Attendees Engaged What’s fun in a virtual conference for marketers? “Do Guess what? People want to go. That is garbage,” he said.

Marketing 130

Marketing Marketing Virtual Events Registration 130

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? CMO Council found that 57 percent of marketers are in organizations where events are owned and managed by their marketing department and are orchestrated across the company.

Virtual Events 246

Virtual Events Event Marketing Marketing Marketing 246

Smart Meetings

SEPTEMBER 7, 2022

Maintains Title as Most Powerful Travel and Tourism Market. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions. to become the world’s biggest travel and tourism market. economy fell by $700 billion in 2019 to just under $1.3

Tourism 246

Tourism Tourism Marketing Marketing 246

Smart Meetings

SEPTEMBER 7, 2022

Maintains Title as Most Powerful Travel and Tourism Market. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions. to become the world’s biggest travel and tourism market. economy fell by $700 billion in 2019 to just under $1.3

Tourism 246

Tourism Tourism Marketing Marketing 246

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246

Marketing Marketing Website Tourism 246

Advanced Travel and Tourism

MAY 29, 2024

This world is the reality of keyword search volumes, and for destination marketers, it’s a map to buried gold. Forget outdated brochures and generic campaigns – the future of destination marketing lies in harnessing the power of data. So, ditch the guesswork and embrace the science.

Travel 130

Travel Travel Marketing Marketing 130

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Convene by PCMA

FEBRUARY 16, 2024

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Casey Gale is managing editor of Convene.

Event Apps 111

Event Apps Marketing Marketing Registration 111

Advanced Travel and Tourism

AUGUST 3, 2021

Targeting is a vital part of content marketing and ad creation. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. What is Niche Marketing, and How Does It Work? Niche marketing in tourism is about attracting more specific groups based on the experiences they’re seeking.

Marketing 246

Marketing Marketing Travel Travel 246