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For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Integrating Emerging Technology.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Giving the production company an idea of your budget is extremely important. Who is on the team?
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.
Recent industry forecasts and surveys indicate corporate meetings, events and incentives will grow in 2025. Meetings, retreats and spurt incentive programs are all easy ways to inject some energy into the calendar year without necessarily needing a long planning period. When we work with a client, we become an extension of their team.
Meet Kristin Horstman, the senior director at Salesforce! As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet.
In search of comfortable-yet-affordable accommodations for your next meeting or event? City Express by Marriott is gearing up to offer options in four new markets. Planning a meeting in the UK or Ireland? Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. Additionally, they are much more likely to spend money on experiences rather than products. Additionally, they are much more likely to spend money on experiences rather than products.
Sabre and Internova Travel have released a new offering to the market that is worth looking over. So are the tourism ministers of the G7, who are meeting for the first time ever right now in Italy. Worried about whether Florida is prepared to host a meeting post-hurricane season? The tourist turnout marks a 1.8%
Read More : Why AI Might Mean Salvation for the Meeting Industry Imagine walking into a bustling kitchen, the aroma of garlic mingling with the savory scent of soy sauce and ginger, the clatter of pans, and laughter from the dining room. . The post Events in 2025: Creating a Foundation of Connection appeared first on Smart Meetings.
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The number of meetings being scheduled now is quickly picking up steam as mask mandates are lifted and people start gathering again, but meeting formats have evolved. With Salamander Hotels & Resorts , a luxury resort management company founded by Sheila Johnson , a Smart Women in Meetings Hall of Fame winner. Ty Brassie.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared. Event apps.
Smart Meetings was there and brought back this report. billion Canada market as headlines announced that Canadians are cancelling trips to the United States, selling their snowbird investments in Florida and Palm Springs and actively rejecting American-made products. visa waiver programhave made this high-value market.
We asked PCMA President and CEO Sherrif Karamat about the high-profile, diverse agenda at PCMA Convening Leaders for 4,000 meeting professionals in Houston this week. Author and TED Talk legend Brene Brown called on meeting strategists to stretch themselves. Its not supposed to be comfortable. Former U.S. We can make a difference.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
And while predictions of a hybrid future don’t seem to reflect our current reality, a shift to virtual for some events can lead to a scramble for personnel who know how to manage the nuances of streaming meetings. Allowing meeting professionals to maintain their productivity and find balance helps the planner and companies reach their goals.
Mariela Murphy It’s a four-day Christmas market and holiday festival, running Thursday through Sunday. Read More : Florida: An Intersection of Meetings and Coastal Contact So, it’s fitting that we’d adopt a Victorian Christmas theme inspired by Charles Dickens’ “A Christmas Carol.” Feedback is also key. MM First, know your end goal.
Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. “We
Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. Sophie Hulgard, Chief Sales Officer at Accor, says, “The total global meetings industry worldwide is forecast to be worth $1.78
Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts.
Take a moment to improve your mental health and your meetings will reap the rewards Meeting professionals are some of the busiest people out there. If you’re a hardworking meeting professional, chances are that you experience stress more than you’d like to. For many, being busy means being stressed. A little stress is fine.
She brings over 17 years of hospitality experience, having held several leadership roles throughout her career, including as director of sales for EVEN Hotels, and sales manager and director of sales and marketing for Crown Plaza Houston, Hyatt Regency North Houston and several Holiday Inn properties throughout the Houston Area.
Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”
When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Attendees could share the sessions or talk about how they are adjusting their programs with other meeting professionals through the app.
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The luxury market answers the call with these new and renovated debuts. The property is ME by Meli s debut property in Malta, and is a product of the brands second collaboration with Zaha Hadid, who earlier designed the hugely successful ME Dubai. Unique experiences and luxurious accommodations answer the call of todays travelers.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings. Cadmium: Lead Retrieval Solution.
.” Sign up for the monthly Behind the Bookings newsletter here The bleisure market is growing at an impressive pace, with projections estimating it will reach a staggering $3.5 This lucrative sector offers immense potential for hotels, especially as professionals seek accommodations that cater to both productivity and relaxation.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?
At Muir, Autograph Collection , an oceanfront property in Halifax, Canada, planners who are seeking a unique and memorable setting for their event can book meeting spaces with 360-degree water views, or even rent the hotel’s 36-foot private yacht. W Philadelphia , which offers more than 45,000 sq.
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Thiago Araujo Thiago Araujo, BCD Meetings & Events BCD Meetings & Events welcomes Araujo as global sustainability director. Mgeni Mpolo Mgeni Mpolo, Pendry West Hollywood Pendry West Hollywood appoints Mpolo as director of sales & marketing. He now joins St.
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And since topics such as networking and production value have already been discussed, we figured it was time to bring some inspiration to the table. The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. Growth Marketing Conference.
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