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A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. Read More: Are You Ready to Supercharge On-site Event Registration?
Recent industry forecasts and surveys indicate corporate meetings, events and incentives will grow in 2025. Meetings, retreats and spurt incentive programs are all easy ways to inject some energy into the calendar year without necessarily needing a long planning period. When we work with a client, we become an extension of their team.
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Her father had cerebral palsy, which brought its own needs.
In a bid to dominate the meetings industry, MeetingPlay and Aventri (MPAV), which merged in January, have acquired eventcore. The platform allows companies to completely optimize the digital registration experience for event attendees, especially for global companies that want every event to be new and exciting. Servicing New Markets.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. So to help you out, we’ve compiled a list of 45 questions you want to ask yourself prior to scheduling this meeting.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California.
Like carefully adding salt to balance the flavors, AI enriches the event by seamlessly managing registration, streamlining schedules, and personalizing agendas. Khris Baizen is a visionary in brand storytelling and experiential marketing, dedicated to crafting narratives that resonate deeply with audiences.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?
And while predictions of a hybrid future don’t seem to reflect our current reality, a shift to virtual for some events can lead to a scramble for personnel who know how to manage the nuances of streaming meetings. Allowing meeting professionals to maintain their productivity and find balance helps the planner and companies reach their goals.
So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? Read More : Survey Shows Increased Plans for Face-to-Face Meetings in Australia. Read More : New and Renovated: Meetings Venues for Music Lovers; Hybrid-Friendly Outdoor Options.
Smart Meetings talked to leaders in the diversity and inclusion movement in 2018 to find out what strategies can help planners create a really big tent. Jessica Pettitt, author of Good Enough Now , reports that many planners ask about dietary requirements or physical needs on registration forms, but then don’t do anything about them.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
Mentorships, transparency and white whales For meeting planners new to the industry, experience and connections are the glue that holds the universe together and ultimately provides the tools for current and future success. MCI Registration Specialist Mackenzie Ramos sees staffing as a major challenge happening now. Glazer agreed.
That is why Smart Meetings gathered top meeting professionals F2F in Virginia Beach, Virginia, for three days this week at Smart Meetings Extraordinary Experience Mid-Atlantic to learn about the industry and each other. The sight was awe-inspiring and as Smart Meetings CEO Marin Bright put it, it made everyone feel safe.
To promote sustainable travel within the city, free public transport tickets are provided for attendees who book their hotel stays through Stuttgart Marketing. Attendees booking hotels through Stuttgart Marketing receive free public transport tickets, with frequent connections between venues, hotels, and the airport.
Online Tools to Make Registration a Breeze. Forever gone are the days when event registration meant signing a sheet of paper. For any type of registration though, speed and ease of registration is a definite plus. Common tools like WordPress and MailChimp can now process registrations. Click To Tweet.
Just because we can meet in person, doesn’t mean that is the only solution. Given all the technology and our experience and understanding of the virtual space, why would our meetings and events ever remain the same? Hybrid meetings incorporating virtual tools are here to stay for some powerful reasons. Reasons to Hybrid.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.
Business event planner respondents to Convene s 31st Annual MeetingsMarket Survey shared their biggest work challenges in open-ended responses, which fell into similar categories as the 2023 responses, but with budget woes taking the lead. Event logistics last-minute registrations continue to add to the pressure of executing events.
Turn your mics on, it’s time to explore meeting automation for events! On this week’s Event Tech Podcast, we’re tackling meeting automation for events. Meeting automation can do wonders for any business in terms of organization. But there’s more to it than meets the eye! So they created Jifflenow.
Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list.
Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly.
In fact, according to a trio of meeting professional experts, taking care of yourself is even more important when you are the one charged with caring for your attendees. The group pointed to the Covid pandemic as a major factor for the shift in the discussion of wellness within the meetings industry. “A Riggs offered.
And so naturally, the market followed. However, it does not focus on event management tools, registration , streaming software, or your average webinar platforms. Attendees can personalize their agenda, meet in the app with video meetings, and even save the video files for review. Building events since : 2018.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Registration & Attendee KPIs. Number of total registrations. Pageviews on the registration microsite. Marketing KPIs. Total meetings held with exhibitors.
To help planners avoid the inevitable headache, Smart Meetings sat down with Huong Nguyen, CEO and founder of Shiloh Events , to find the best path forward for meeting planners looking for the right event tech for their needs. The Market Place The search for the right vendor can be daunting. Listen to the entire webinar here.
You’re doing attendee ticketing or registration, and marketing that goes involved with that. I would break it into attendee and marketing. And you’re just trying to collect some information so that you can do some remarketing and other things, or provide that marketing information to your sponsorships?
The announcement yesterday that London-based virtual streaming giant Hopin was purchasing the physical event services company Boomset was another step in the direction of an end-to-end hybrid meeting solution. Read more about event tech consolidation in Tech Mergers Could Simplify Virtual Meeting Management.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. SEAMLESS REGISTRATION PROCESS. ATTENDEE DATA AS A MARKETING ASSET.
Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. New CEO Eric Lochner, who was previously president and CEO of Steele Compliance Solutions, saw the combination as a benefit for meeting professionals looking for seamless solutions. “We
Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. That being said, Zoom is often a good enough tool for broadcasts , announcements , and regular meetings with little interactions. Registration & ticketing.
Cultural & Heritage Marketing Council. With a reported 350-400 registrants, the summit will be attended by planners, suppliers, domestic and international buyers, press and cultural heritage and climate community representatives. The deadline for registration for the event is September 15 th.
More: Hack Your Event Budget with Smart Meetings. Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Websites, registration apps, email campaigns, and advertising can all impact your budget, so plan accordingly. Income Estimate.
B2B marketing budgets, and finally, branding. And it also boils down to this concept of permission-based marketing. It’s our opportunity to educate them, but also use that as a marketing opportunity. ” Talking about perfecting the art of event timelines ! ” Branding Matters!
By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. Use organic and paid digital marketing tactics. Read More : How Meeting Profs Can Improve Event Engagement Yes, it will cost you money. Optimize each for SEO.
Registration forecasting for 2023 was the top challenge identified by Louisville Tourism’s Client Advisory Council members. The assessment included analysis of CAC members’ registration data, insights discovered about attendee behavior, and suggestions for how and when this information should be communicated.
However, if you’re planning a corporate meeting, six months might be all you need. Include all planning meetings into your event timeline so everyone can add them to their calendar and prepare in advance. Begin event promotion and create marketing strategies. Open registration. What about virtual event timelines ?
Eventually, you’ll find the perfect platform that meets the top needs of your virtual event! Remember that, due to pandemic-adjacent circumstances, the virtual event market is quite saturated. Registration & Ticketing. Because as of right now, a one size fits all solution doesn’t yet exist.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Marketing and promotion. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Despite some labeling it old school, email marketing accounts for 38 percent of marketing. percent used video.
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