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And what are some virtual tradeshow ideas I can use? But some of the questions we see people asking more often surround tradeshows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual tradeshow ideas.
Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.
Tradeshows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.
How to Elevate Your TradeShow Booth Experience 08 May 2024 In the dynamic realm of event management, tradeshows serve as pivotal hubs for engagement, networking, and brand representation. There are many benefits of tradeshows for professionals in the meetings and events industry.
A tradeshow is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Market Research. Meet the Media.
People get tired of the same old tradeshow booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Give Your Meeting Audience a Pleasant Surprise.
For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration.
The group pledged to “revolutionize conferences” by “saying goodbye to traditional tradeshow booths and hello to interactive networking experiences and relevant education.” Action Steps Meeting professionals are uniquely positioned to help attendees feel that they belong in the small and large decisions they make every day.
At 100 percent capacity and masks off, Las Vegas is back in the business of meetings—and it’s a beautiful sight. No time has been wasted between the announcement that all restrictions have been lifted and the hosting of meetings in the city. The Comeback of Jewelry TradeShows. Yeah, it’s kind of like that.
Even if you are a dedicated introvert, go out of your way to be friendly and helpful to everyone you meet. Consider the tradeshow to be your stage – and you need to be performing from the moment you leave your hotel room until the moment you return. Be Memorable and Buzzworthy. Promote the Event (Like it’s your Own).
So, you made it through the big industry tradeshow. Don’t give your connections time to forget who you are or to meet their needs with another provider. Chances are, many companies will be contacting your new connection after the tradeshow. What is your next step? What you must do is write a follow-up email.
Planning to attend a tradeshow can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. 6 Months Before the Show.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.
As a B2B SaaS leader, you know that tradeshows are more than just a flashy booth and some branded swag. In this guide, we’ll walk you through a proven framework for full-funnel tradeshowmarketing success. They’re an opportunity to drive real business growth if you have the right strategy in place.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. How do they learn?
The nature of business meetings has undergone a significant transformation. Sign up for the monthly Behind the Bookings newsletter here Understanding the Shift in Meeting Dynamics Corporate leaders are placing greater emphasis on regular in-person interactions to bridge the gaps created by remote and hybrid work models.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.
I spoke to Isabelle Salau, Multi-Property Director of Sales & Marketing at Frankfurt Airport Marriott Hotel and Sheraton Hotel & Conference Center and she shared with me: ‘We often compete with major European destinations like Madrid, Barcelona, or Warsaw. The Sheraton also features 58 meeting rooms and a Conference Center.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
The biggest fail when it comes to online tradeshows with exhibitors is not involving them in the design process.” Exhibitors In Virtual Events Should Learn About Inbound Marketing. It’s people who see your exhibit booth not just as a marketing asset, but as a digital marketing asset,” says Will.
Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”
If you are an event or meeting planner you’ve heard of PSAV. By acquiring arguably their biggest competitor in the United States there is no question they stand to dominate the market. The news makes for shaky ground and uncertainty for meeting and event planners nationwide. So why should event and meeting planners care?What
Destination Celebration at Gaylord National Resort & Convention Center brought together Destinations International and PCMA members last week to celebrate partnerships being formed by meeting professionals everywhere. In response, the Destination Marketing Organization ( DMO ) model is changing. Conscious Inclusion.
Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Time management and wellness is also a major factor for meeting guests today. Joanna Pineda.
3 Reasons to Hire an Accredited DMC 15 May 2024 In the dynamic realm of event management, tradeshows serve as pivotal hubs for engagement, networking, and brand representation. There are many benefits of tradeshows for professionals in the meetings and events industry. These strategies can help.
The area around the New York Stock Exchange pulses with new energy as outdoor meeting spaces spring to life. Cultural Activities for Downtime Stone Street provides a perfect escape between meetings with its range of dining spots and historic charm. Business professionals now enjoy a more vibrant atmosphere for networking and meetings.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. She loved everything about the business. As a female publisher 22 years ago, she was utterly alone.
This week, we have a few tips for making your tradeshow booth stand out and managing your social media better. You’ll also learn how to work better by opting out of meetings and opting into the right workspace. Partnership event marketing or co-marketing of events is also an idea that’s getting more popular.
An increasing number of organizations are planning for in-person events and tradeshows in a living-with-COVID environment. Our world has changed, and meeting with show managers and others — kind of doing that strategy up front — I feel that they will be more prepared to hit the ground running,” she said.
Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. Sophie Hulgard, Chief Sales Officer at Accor, says, “The total global meetings industry worldwide is forecast to be worth $1.78
“As we struggled with the launch process and going into the market, we also learned some things. One of which was that there’s this huge disconnect between sales and marketing. ” “We’re primarily working with consulting firms, banks, and sales and marketing professionals,” he adds.
The recent renovation of InterContinental Berlin perfectly captures the new concept of ‘Luxury of Space’ for meetings and events. Located in Central Berlin, the hotel emphasises its commitment to providing expansive, state-of-the-art facilities for meetings and events.
Today’s iconic guest, Deanna Nwosu , thinks that all event and meeting planners should nurture an entrepreneurial spirit. For almost 20 years, Deanna has worked on fundraisers, conferences, tradeshows, and other events ranging in size from 10 to 20,000 attendees. Events are a back seat to that skill set.
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of tradeshows will remain virtual. Read More : Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events. But the reality is that 80% of virtual attendance is free.
Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Event profs can plan conventions, exhibitions, corporate events, meetings, fundraisers, weddings, and other events.
As the end of the year draws near, everyone is trying to one-up each other when it comes to corporate event and meeting themes. Despite High Costs, Events Are Still the Best Marketing. Single-day events continue to be the most popular type which around half of some companies’ marketing budgets. Social Media for TradeShows.
Meeting days far exceed the battery life of phones, laptops and other electronics. Phil Aldax, director of event management at Anaheim Marriott in California, filled this market void by purchasing Ramler International’s revolutionary Connect Chair. of meeting space. What to do? Drumroll, please. The hotel has 169,662 sq.
We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. There will even be more content designed just for destination marketers. Check out the largest tradeshow with over 300 exhibitors. Network at the closing party that night.
Global Meetings Industry Day (GMID), a celebration of everything wonderful about the meetings industry, is kicking off its seventh year with the theme “Meet Safe,” a redux of GMID 2021’s theme. While most events across the globe took place virtually last year, more events are now meeting in person. Advocating Voices.
Citywide meetings may be a challenge to plan, but they also represent an opportunity for meeting planners to spread their wings and take advantage of all the great resources that a destination has to offer. The post 4 Essential Planning Guidelines for Citywides appeared first on Smart Meetings.
Do you need to find new monetary sources for conferences, conventions and tradeshows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.
Lynn Willison and Rachel Englander Lynn Willison (left) and Rachel Englander (right), The Hutton Group – Inspired Meetings & Events The Hutton Group – Inspired Meetings & Events , a woman-owned and -operated boutique meeting and incentive planning company, brings in two new team members.
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