Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Driven by insane competition, airlines relied upon many tools to survive on the market. Besides innovative technologies themselves, marketing plays a huge role in running business successfully. Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Endless Events

FEBRUARY 22, 2019

To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

APRIL 16, 2019

The DNA of events will change as face time becomes more precious – Influencer marketing will play a huge role in driving attendance as a result, while “festivilized” experiences become the new standard for large events. Looking for an event marketing ppt?

Planner 120

Planner Management Marketing Marketing 120

Interface Tourism Spain

JUNE 27, 2022

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp.

Social Network 52

Social Network Networking Travel Travel 52

Tourism eSchool

MAY 18, 2022

Best Practice Destination Marketing Principles. But all of this needs to be done with good governance from community and industry custodians in a continuous feedback loop to ensure any marketing is executed responsibly and respectfully. Responsible Marketing. Feeding the Social Beast. By Paige Rowett. Planning Principles.

Marketing 98

Marketing Marketing Tourism Tourism 98

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. Event technology is in the 2nd inning: We saw a ton of movement in the virtual space in May/June 2020 — we were tracking about 485 event-tech platforms.

Marketing 98

Marketing Marketing Trade Show Registration 98

Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

The MICE Blog

JULY 26, 2021

In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. The attendees could test the many features the virtual and hybrid event platform Hubilo provides, including chats, polls, leaderboards, networking rooms and breakout rooms. Then, just start testing.

Social Media 162

Social Media Virtual Events Events Audience 162

Interface Tourism Spain

AUGUST 31, 2023

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. TikTok is one of the social networks that, in recent years, has positioned itself among the favorites of the population.

Platform 52

Platform Travel Travel Social Network 52

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Promote these exclusive offers on all the social media platforms you use.

Social Media 130

Social Media Automation Trade Show Booking 130

Travel Daily Media

NOVEMBER 27, 2022

This year, 11 startups have been rewarded in the Touristech Startup Fest: The first of them was Hotel Treats, which has received the Sevilla City Office & La Fábrica de Sevilla Award for its platform to choose from a wide variety of meaningful alternatives and gift vouchers in the world’s most important luxury hotels.

Tourism 109

Tourism Tourism Social Network Sustainability 109

DCI

MAY 26, 2022

So much of destination marketing is about describing the experience of an outsider in a destination – but there is untapped value in using local media as ambassadors in destination marketing as well. DMOs are the hub of everything, but local media are one of the strongest spokes in the destination marketing wheel.

Media 78

Media Marketing Marketing Social Media 78

Endless Events

MARCH 22, 2018

Private social media groups: As social media continues to be a big part of our daily lives, event planners are starting to tap into the potential that the online world holds to help make us a more connected place. Social media is such a widely used platform that event planners should always take advantage of it.

Networking 251

Networking Planner Attendee Social Media 251

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Bizzaboo

SEPTEMBER 13, 2023

Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62

Social Media 59

Social Media Promotion Media Event Marketing 59

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. Social Media Event Branding Social media has significantly transformed the way businesses approach event branding.

Social Media 130

Social Media Event Apps Sponsors Website 130

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Interface Tourism Spain

MAY 30, 2022

Wellness Tourism: the pandemic’s gift to the market. A further impact has been an increase in stress, spreading almost like another virus, as a result of an increased focus on news channels , social distancing and a fear of unemployment and contagion. According to the platform, wellness is no longer solely for the well-off.

Tourism 52

Tourism Tourism Marketing Marketing 52

Crowdriff

NOVEMBER 8, 2017

When you think about UGC marketing, it’s likely in the context of social media. Most DMOs use visual UGC primarily to engage with customers across social networks or on website galleries. However, UGC marketing is evolving. Let’s take a look at six emerging trends in UGC marketing you’ll want to pay attention to.

Trends 52

Trends Marketing Marketing Social Network 52

Crowdriff

JUNE 15, 2016

Influencer marketing is a buzzword in the travel marketing universe right now, but how do you get started with leveraging the popularity of the biggest influencers within your brand’s social network to amplify your brand message? Understanding Influencer Marketing. Are you trying to gather more social proof?

Marketing 52

Marketing Marketing Social Media Social Network 52

Bizzaboo

DECEMBER 20, 2023

Bizzabo’s recognition badges have expanded from 10 to an impressive 18 across various categories, including Leader awards in Event Management Platforms, Event Marketing, Event Registration & Ticketing, and Webinars. G2 updates ratings in real-time, reflecting the latest data.

Social Network 64

Social Network Registration Platform Networking 64

AltexSoft Travel

JULY 14, 2022

It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., Meanwhile, adventure travel is more about physical activities. Here’s how it works.

Travel 105

Travel Travel Affiliate Website 105

Convene by PCMA

MARCH 27, 2023

Travel Association website offers a Global Meetings Industry Day media toolkit with messages to use on social media platforms. The event will include networking opportunities and a reception. The Meetings Mean Business Coalition (MMBC), now fully integrated into the U.S. Morial Convention Center. Learn more about IX 2023.

Meeting 98

Meeting Panel Social Media Trade Show 98

Hotel Engine

AUGUST 7, 2022

Influencer marketing is a multi-billion dollar industry with no signs of a slowdown. Statistics show that the return on investment for this type of marketing is at least 500 times the initial expense. With this massive potential for ROI, it’s no wonder so many businesses are making room for influencers in their marketing budget.

Promotion 88

Promotion Booking Social Media Audience 88

Eventtia

SEPTEMBER 9, 2022

For example, food magazines would be better platforms to run PR for food events. The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. Think local.

Social Media 62

Social Media SEO Public Relations Events 62

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is Event Marketing? Why is Event Marketing Important?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Tourism eSchool

AUGUST 31, 2021

However, too often we see smaller events not making full use of social media to inspire new people to attend their events. We know it can be overwhelming working out how to best use social media to market a tourism experience, let alone a individual event. Choose your Social Networks. Choose an Event #hashtag.

Social Media 91

Social Media Media Promotion Tourism 91

MeetingsNet

MAY 28, 2019

You don’t have to do all of the legwork when it comes to marketing and attracting new attendees to your conference. Social media can help your cause as long as your posts are engaging and include a ‘call to action’ that people are excited to react to, comment on, and share. Get ambassadors to spread the word.

Conference 74

Conference Social Media Social Network Benefits 74

Crowdriff

JULY 5, 2018

As destination marketers, we talk about digital asset management a lot, because in the age of visual decision-making , photos and videos are key resources, and our content libraries are growing everyday. CrowdRiff combines the functionality of a UGC platform and a DAM to deliver a full-cycle solution for any team that works with visuals.

Social Network 52

Social Network Platform Production Regulations 52

DCI

APRIL 7, 2022

So what better a day to dig into the topic of the re-emergence of the global meetings market than today! DCI’s latest edition of “Winning Strategies In Destination Marketing: A View From Meeting Planners” illustrates that in-person meetings are no longer the best way to attract bookings. Social Networks for the Win?

Planner 52

Planner Trade Show Meeting Social Network 52

Motivation Excellence

SEPTEMBER 24, 2019

They have an entire gift-giving platform, highly personalized, offering a lot more than the average. International trips and local cooking classes are just a few examples of the gifts employees can receive through Snappy’s platform , and gifts are given out via digital scratch-off cards.

Incentives 130

Incentives Management Culture Production 130

Interface Tourism Spain

APRIL 12, 2023

The growing figures of social networks, the difference in costs (now not so disparate) and the fall in media audiences still reluctant to embrace the new channels of diffusion, offered solid arguments to start investing. A growing audience Social networks grow exponentially.

Travel 52

Travel Travel Social Network Media 52

Bizzaboo

SEPTEMBER 22, 2022

Did you know that LinkedIn is the oldest of the major social networks still in use today? The platform launched on May 5, 2003 — nine months before Facebook launched. The network has more than 850 million members in 200 countries and regions around the globe, which means you can have a massive reach as you build your network.

Organization 98

Organization Certification Social Media Events 98

Crowdriff

JANUARY 2, 2019

Marketers wanting to tap into this content are often held back because of the time required to manually get rights to social UGC photos and videos, on top of the headache of keeping track of which photos have which rights. Introducing CrowdRiff’s Advanced Rights Management. Get rights to multiple photos at once.

Management 52

Management Social Network Social Media Tourism 52

Gavel International

DECEMBER 21, 2021

Reading Time: 6 minutes Marketing with video is here to stay because it is incredibly effective in reach and engagement. Most of the social media platforms today have high video content visibility. Platforms/Channels for video: Facebook (89%). Main Elements of a Great Social Media Video. Social Platform.

Social Media 52

Social Media Media Platform Audience 52