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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243
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The Cookie Rollercoaster Continues

Advanced Travel and Tourism

In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? In the golden age of cross-site tracking, many marketers shied away from contextual targeting. Our industry is evolving.

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MICE professionals

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What Mobile Apps for Conferences and Events Should I Choose?

Endless Events

There are also legal regulations already in place that we as event planners need to be aware of so that your audience’s data is protected. Just like event apps, tech stacks are becoming more and more prominent in helping professionals prepare for events. Perfect Your Marketing Plan with These Emails. Click To Tweet.

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Business Travelers to See Travel Price Increases Through 2023

Smart Meetings

Shorter lead times—meetings that were scheduled six months in advance are now scheduled just one month out—led in part by constantly changing Covid regulations, are also a factor. The United States and Canada’s hotel demand has been strong in 2022, according to the report, moving past 2019 levels in various markets. to $435 in 2021.

Travel 246
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3 Easy Ways Planners Can Reduce Risk Today

Smart Meetings

Prepare for GDPR. Perhaps the most prescient issue in the minds of modern planners, data security, has become linked with the European Union’s General Data Protection Regulation (GDPR), but it’s important regardless of the nationality of the people involved. More : Is Your Event Marketing Plan Ready for GDPR?

Planner 209
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Post-Pandemic Events: The Contactless Way

Endless Events

Will we adapt to a new way of marketing and communications? By implementing distancing regulations, and no-touch tools such as QR Codes, NFC tags, Big Data, and more, it lowers the risk of contracting the virus and adds a layer of security. . Will the old ways of working seem outdated, or will it simply snap back to business as usual?

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2020 Virtual Event Trends

Endless Events

They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .