Smart Meetings

NOVEMBER 8, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.

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Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

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Dana Communications

APRIL 25, 2022

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! Pumped Up Purchasing. It’s simple math, really. More money = more media. Never-Ending Stories. Never-Ending Stories.

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Advanced Travel and Tourism

OCTOBER 1, 2022

So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer. Here are some thoughts on leveraging your short-term rentals in tourism marketing. As a result, more people can work as they travel, even weaving vacation getaways into their work days.

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Advanced Travel and Tourism

SEPTEMBER 9, 2021

COVID-19 has drastically changed how people travel — and it will be a good while before we return to “normal,” if ever. Although travelers are finally getting back out into the world and visiting new destinations, things have shifted. But first, let’s look at how travel has changed since the pandemic started.

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Smart Meetings

MARCH 14, 2025

She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets.

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Dana Communications

FEBRUARY 6, 2023

And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. The social giant has become a go-to source for everything from travel inspiration and hotel recommendations to event halls to celebrate your wedding day. Part of the allure of TikTok to marketers is its simplicity.

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Advanced Travel and Tourism

AUGUST 12, 2021

As more people are getting vaccinated, the travel industry has seen a huge increase. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. You Can Market to Those Already in Your Region.

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Dana Communications

NOVEMBER 5, 2024

The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x Let’s dive right in!

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Traveler's Q

FEBRUARY 27, 2025

Companies just need to book the best business travel destinations, as shown by their $269.3 billion spending on corporate travel in 2021. Business travel will reach 483 million trips by 2026, and cities worldwide are adapting to welcome more travelers. The city attracted $28.70

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Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Successful tourism trails have a common theme that draws travelers who lean into that particular interest. There’s a target market for everything, and tourism trails are no exception.

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Dana Communications

AUGUST 22, 2023

Augmented advertising has grown by leaps and bounds in many industries, especially in the travel industry. A Tap and Go Resource Today’s travelers are resourceful. Savvy tourism marketers have responded with augmented ads. Travelers aren’t booking a hotel solely on word of mouth or reviews anymore.

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Advanced Travel and Tourism

APRIL 16, 2024

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? To support these campaigns, a good number of DMOs (21%) said they planned to invest more money in creative.

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Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages.

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Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. Let’s look at what’s happening in spending on travel and restaurants, then cover our recommendations on the best tips for weathering this volatile time.

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Dana Communications

NOVEMBER 5, 2024

We touched on this concept in Pop Culture Tourism and noted its continuing popularity in 12 Travel Trends Making Moves in 2024. With Expedia reporting that “more than half of travelers now say that TV shows and movies inspire their travel plans,” it’s definitely worth a deeper dive. Even though the U.S. Not a problem!

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Smart Meetings

APRIL 13, 2022

Speculations circled overhead at the pandemic’s genesis that the business travel industry ought to fear an irreparable nosedive. ” The white paper, released in mid-May, highlighted the pivotal role business travel is poised to play in building business back. Read More : 7 Business Travel Trends Set to Shape 2022.

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Smart Meetings

AUGUST 24, 2021

She also worked as area director of sales and marketing for Shangri-La Hotels and Resorts’ properties in Toronto and Vancouver; before this, she worked with Destination Toronto as director of citywide sales and event management. Westdrift Manhattan Beach in California named Jones director of sales and marketing. Diego Oviedo.

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Smart Meetings

JUNE 17, 2022

Designed in collaboration with Tourism Cares , a nonprofit organization dedicated to making the hospitality industry more eco-friendly, this free course is a great first step toward a more sustainable style of travel. Teaching each traveler is important to increase the impact of the course. More Travel-focused Resources.

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ADMEI

JANUARY 8, 2025

So, if for example, a backpacker tourist spends $100, a MICE traveler can spend up to $600 during his stay in the same destination. Sustainable Growth : Forward-thinking DMCs are at the forefront of promoting sustainable tourism practices, ensuring long-term economic health.

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Smart Meetings

FEBRUARY 7, 2025

Louis , bringing over two decades of leadership in travel and tourism. Mgeni Mpolo Mgeni Mpolo, Pendry West Hollywood Pendry West Hollywood appoints Mpolo as director of sales & marketing. Drew Holmgreen Drew Holmgreen, PPAI Holmgreen joins Promotional Products Association International (PPAI) as president & CEO.

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Dana Communications

NOVEMBER 3, 2024

from 2023 to 2030 But we (and surely you) are most interested in the role AI plays – and will continue to play – in travel marketing. Influencer Marketing The influencer sphere is more saturated than ever, so the old manual approach to this type of marketing doesn’t cut it anymore.

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Advanced Travel and Tourism

MAY 29, 2024

Why the right travel keywords are important to reaching your specific audience Imagine a world where travelers, like eager treasure hunters, leave behind a trail of digital breadcrumbs, revealing their deepest travel desires. Or are you touting your bustling city’s nightlife, while travelers crave quiet cultural immersion?

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The MICE Blog

MARCH 27, 2025

Held in Amsterdam, this event for the Alliance of Independent Travel Agencies (AER) brought together 500 travel agencies and 400 specialized tour operators, with a large portion focused on sustainable travel. No one missed the timed workshops and the classic travel market.

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The MICE Blog

NOVEMBER 18, 2024

To promote sustainable travel within the city, free public transport tickets are provided for attendees who book their hotel stays through Stuttgart Marketing. This setup reduces transport emissions and encourages attendees to use sustainable travel options. Copyright: SWR Media Services, Schönfeld Marketing.

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Smart Meetings

MAY 5, 2021

Travel Association president and CEO Roger Dow seconded the request, saying, “Restrictions have taken a disproportionately heavy toll on the travel industry and our millions of workers, and the rule preventing cruise operations is uniquely specific. It will span five continents, ferrying travelers to 66 destinations in 34 countries.

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Dana Communications

SEPTEMBER 19, 2023

Techy Travel in 2023: What Resorts & Hotels Need to Know Have you noticed how much easier it is to travel nowadays? With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements below. Want to go next level?

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Motivation Excellence

NOVEMBER 25, 2024

According to the Incentive Travel Index 37% of respondents say 2025 levels will surpass 2024; 54% expect the spend-per-person to increase too. Rewards can run from award points to use on nearly anything to individual or group travel experiences to merchandise packages that upgrade a favorite hobby or room in a house.

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Advanced Travel and Tourism

AUGUST 20, 2024

In the evolving landscape of travel and tourism, 2024 has presented destinations with a unique set of counter-intuitive factors influencing travel behavior. Economic Downturn: A Budget Travelers Boom Economic downturns tighten wallets, but also spark a surge in budget and localized travel.

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Advanced Travel and Tourism

FEBRUARY 24, 2025

In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. This transition presents unique opportunities for inland destinations to capitalize on changing traveler preferences.

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Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). These are the tourism authorities that partner with and promote happenings in the region. There are some mega marketing budgets behind these household names.

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Smart Meetings

OCTOBER 4, 2024

She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. Crystal Resto Crystal Resto, Hyatt Regency Grand Reserve Puerto Rico Hyatt Regency Grand Reserve Puerto Rico appoints Resto as director of sales and marketing.

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Smart Meetings

JULY 6, 2023

Suffice it to say, the general public in both North America and Canada are eager to travel while also welcoming tourism and events back to their respective communities much in the vein of the storied “before times.” The post Travel and Tourism Trends in U.S. and Canada appeared first on Smart Meetings.

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Smart Meetings

JANUARY 28, 2022

He has held sales and marketing directorships at The Ritz-Carlton Maui, Kapalua, Starwood Hotels & Resorts in Maui, The St. He has also worked in management roles for Visit Oakland, San Francisco Travel Association, Park Central Hotel in San Francisco and others. Decker has spent more than 10 years in luxury hospitality sales.

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Smart Meetings

AUGUST 23, 2024

Mercedes Miller Mercedes Miller, The ATL Airport District Convention & Visitors Bureau Miller takes on the role of president of The ATL Airport District Convention & Visitors Bureau , the destination marketing organization for the cities of College Park, Hapeville and Union City, following Cookie Smoak’s retirement.

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The MICE Blog

JANUARY 9, 2025

Additionally, preliminary matches were organised so that each team played in the region of Germany closest to its base, reducing travel, which is the primary source of emissions. To further support low-emission travel, our partner Deutsche Bahn has offered attractive ticket options, encouraging as many fans as possible to travel by train.

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