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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

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Are Networking Events Worth It for Your Business?

Endless Events

The Pros and Cons of Networking Events. If utilized strategically, it could be a goldmine for prospective leads and increased brand loyalty. Even with the appropriate marketing measures, there is never a guarantee that guests will flock to your event in droves. Save the meaningful conversations for prospective attendees.

MICE professionals

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

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The 10 Best Event Management Presentations for Planners & Marketers

Social Tables

The DNA of events will change as face time becomes more precious – Influencer marketing will play a huge role in driving attendance as a result, while “festivilized” experiences become the new standard for large events. Looking for an event marketing ppt?

Planner 120
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Cold Prospecting Via LinkedIn Outreach

Gavel International

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. Launching in May 2003, nine months before Facebook, LinkedIn is the oldest social network. 89% of B2B marketers use LinkedIn for lead generation (3). citizenship.

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9 Ways to Grow Your Email Database

Motivation Excellence

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Promote these exclusive offers on all the social media platforms you use.