article thumbnail

Content Marketing Tips: Marketing to Millennials, FTC Influencer Rules and More

Endless Events

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. Inbound Marketing: Are You Doing It Right? GDPR and Marketing: Does It Affect You?

Marketing 259
article thumbnail

Event Organizers Double Down on Sustainability

Convene by PCMA

Compared to last year’s Meetings Market Survey, almost twice as many event organizer respondents to this year’s survey are including sustainability requirements in their RFPs. There was a backlash against ESG investment and climate change regulation in the U.S. Michelle Russell is editor in chief of Convene.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are you seeing NY, LA, Chicago as top markets in your Google Analytics?

Advanced Travel and Tourism

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246
article thumbnail

A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243
article thumbnail

Yes, it’s Terrific, but is it Trail-Worthy?

Dana Communications

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. There’s a target market for everything, and tourism trails are no exception. Here again, an experienced travel and tourism marketing agency is key. But trails have their place.

Tourism 130
article thumbnail

Rebranded PCMA Embraced World Stage at Convening Leaders Conference

Smart Meetings

The location that is home to Space Center Houston also made for some fun marketing around Going Beyond Your Orbit. He acknowledged that certain rules and regulations in the state may not be perceived as caring of all, but saw bringing an event as a vehicle for change.

article thumbnail

Labor Day Spotlight: The Growing Demand for Specialized Freelance Meeting Planners

Smart Meetings

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. Event Marketing Roles : Specialists who promote and market events to target audiences. SM What are the best practices for managing freelance meeting planners?

Planner 233