Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 246

Marketing Marketing Travel Travel 246

Endless Events

FEBRUARY 22, 2019

To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. having 50% more social media impressions than your previous event). Engaging with event sponsors.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. So, let’s dive in and unlock the secrets of social media marketing for event promotion.

Social Media 130

Social Media Promotion Media Marketing 130

Endless Events

AUGUST 28, 2019

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?

Marketing 274

Marketing Marketing Social Media Media 274

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Processing fees paid.

Platform 334

Platform Sponsors Events Social Media 334

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms ! Gamification Ideas.

Platform 317

Platform Sponsors Social Media Events 317

Dana Communications

AUGUST 20, 2024

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. According to DigitalMarketingInstitute.com , 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on social media. Who is their audience? billion in 2023.

Social Media 246

Social Media Audience Media Communications 246

Smart Meetings

JANUARY 7, 2019

Rounding out the top three challenges: working with a tighter budget and locking down sponsors. Marketing and promotion. Surprisingly enough, social media isn’t the main driver. Despite some labeling it old school, email marketing accounts for 38 percent of marketing. What is driving budget boosts?

Social Media 256

Social Media SEO Planner Media 256

Endless Events

JUNE 24, 2020

Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. A lot of which is via email so we’re going to talk a lot about email marketing for a split second. Also, consider a special offer when it comes to sponsors’ products that they serve. Social Media.

Virtual Events 290

Virtual Events Sponsors Social Media Events 290

Bizzaboo

JANUARY 6, 2025

Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.

Conference 105

Conference Management Automation Social Media 105

Smart Meetings

MARCH 4, 2019

The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report. Organizers on the hunt for sponsors must show direct ROI in order to build fruitful partnerships with brands. These three strategies to get the most out of a sponsor partnership: 1.

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Proposal Advertising Sponsors Social Media 254

Endless Events

JULY 21, 2020

And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. Big time sponsors get a general session everyone has to attend and then others get a breakout room or maybe an exhibit booth. But at the end of the day, the answer is marketing.

Sponsors 310

Sponsors Financial Services Social Media Insurance 310

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Smart Meetings

MAY 17, 2021

Yet too often the speaker selection process is managed by the sales and marketing teams, and it usually identifies people in two major categories– sponsors and big corporate logos. This makes it easier for those of us who love live-tweeting events as a means of taking notes and sharing key takeaways with our social media followers.

Speakers 299

Speakers Social Media Sponsors Communications 299

Endless Events

SEPTEMBER 5, 2018

Even in the age of social media and Skype, 84% of people still prefer in-person interactions. You can always follow up after networking event using social media. Gain Social Media Attention. The point of an event is to break away from social media just for a day. Not-So-Instant Results.

Networking 258

Networking Social Media Social Network Events 258

Smart Meetings

FEBRUARY 27, 2023

Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue.

Conference 279

Conference Sponsors Trade Show SEO 279

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Social media. Post-Event Debrief Questions For Sponsors. Check Your Event ROI.

Meeting 348

Meeting Sponsors Audience Events 348

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

JUNE 28, 2022

Are you gathering for marketing, networking, or community building? Social Media. Is social sharing within the event app encouraged, or restricted? Is this a public event with links to social media platforms, or is this a private event that should only be held within the event app? Type of Event.

Technology 264

Technology Technology Event Apps Social Media 264

Endless Events

NOVEMBER 16, 2018

After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. Engaging with audience and media. Creative Committee. Treasury Committee.

Event Planning 325

Event Planning Social Media Events Trade Show 325

Endless Events

MARCH 2, 2022

With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days. Instead, connections and event-related experiences were at best scattered across several social media platforms. And remember: engagement pays off.

Platform 333

Platform Audience Sponsors Events 333

Endless Events

NOVEMBER 29, 2022

Through a platform, you can gather data, share resources, and even increase the visibility of your event sponsors. Poll your social media followers or previous event attendees to ask why they don’t download event apps. Market Your Event App Separately. Try these 11 tips to persuade more attendees to try your event app.

Platform 334

Platform Event Apps Social Media Events 334

Endless Events

APRIL 23, 2021

Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. Event Video Storage: A Marketing Game Changer. Let’s take post-event marketing, for example.

Events 316

Events Social Media Virtual Events Audience 316

Bizzaboo

DECEMBER 4, 2024

How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Measure ROI for sponsors and exhibitors. What do your attendees think about your event?

Sponsors 105

Sponsors Speakers Attendee Virtual Events 105

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Market and Promote the Event Well.

Networking 368

Networking Attendee Social Media Preparation 368

Endless Events

JUNE 15, 2018

Why not make life easier for your while delivering better value to sponsors? Once a sponsor finds that both your missions align and they decide that what you have to offer is something they need, then you’re on your way to forging a strong partnership. Here Are the Latest Event Marketing Strategies. Stand to Get the Most ROI.

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Registration Events Sponsors Event Marketing 258

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Endless Events

MARCH 10, 2020

And so I actually encourage our speakers to use their own PowerPoint template with their contact information, their social media hashtags. As opposed to free social media days and things like that. “So I’ve actually used it as a marketing tool for our live event.

Virtual Events 398

Virtual Events Speakers Rehearsal Events 398

Endless Events

JANUARY 19, 2018

This week, we have a few tips for making your trade show booth stand out and managing your social media better. Partnership event marketing or co-marketing of events is also an idea that’s getting more popular. Mission Control For Your Social Media. Social media is a bit like exploring outer space.

Trade Show 230

Trade Show Social Media Audience Attendee 230

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

Conference 194

Conference Marketing Marketing B2B 194

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. Give attendees extended access to a platform where they can meet other community members, attend webinars, ask questions, and interact with sponsors. The same goes for content delivery.

Audience 306

Audience Virtual Events Events Communications 306

Techsytalk

DECEMBER 26, 2016

Promoting your event on social media is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. Sponsored updates can be seen on a user’s update stream and even on their mobile devices. LinkedIn Sponsored Update. Photo credit: Marketing Land.

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Promotion Sponsors Social Network Affiliate 260