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and China Drive Business Travel Recovery A new report by the World Travel & Tourism Council (WTTC) predicts business travel spending will reach a new height of $1.5 and China Drive Business Travel Recovery A new report by the World Travel & Tourism Council (WTTC) predicts business travel spending will reach a new height of $1.5
You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. Regis Hotels & Resorts has teamed up with Ginori 1735 to offer your attendees a meal for the ages. Considering Saudi Arabia for a future event? As always, Smart Travel is here to catch you up on the industry’s must-read news.
European tourism demonstrated strong resilience in the last quarter of 2024 despite economic pressures, geopolitical uncertainties, adverse weather conditions, and evolving consumer behaviour. The European Travel Commission’s (ETC) latest report showcases a rise of 6.3% in foreign arrivals over 2019 levels and a rise of 6.7%
We at Advance Travel & Tourism were honored to once again attend and sponsor the Tennessee Governor’s Conference on Hospitality & Tourism in Chattanooga. Because TNHTA and Chattanooga Tourism Co. put on such an insightful event, we wanted to share some of our key takeaways from the conference below.
The fine folks at Visit Northen Kentucky in conjunction with the Kentucky Tourism Industry Association showed that fact off in style last week at their annual conference. Bourbon is a huge tourism driver within Kentucky, and tourism numbers are up within the state. Kentucky is more than just bourbon and horses.
In case you missed it, here’s a quick review of 10 takeaways for 2025 travel trends. As temperatures rise, a new trademark slogan for the destination is based on summer weather that’s refreshingly temperate. Regarding new audiences, A/B testing informs the destination on finding the right ones.
Maintains Title as Most Powerful Travel and TourismMarket. In its latest Economic Trends Report, the World Travel and Tourism Council (WTTC) has ranked the U.S. as the number one largest and most powerful travel and tourismmarket, despite serious economic losses due to Covid and related travel restrictions.
Econonomic Impact & Advocacy Webinar The impact of marketing isn’t always easy to measure, making destination marketers’ jobs difficult. Join Advance Travel and Tourism as we take a deeper look at how industry leaders are measuring the economic impact of their marketing efforts.
Maintains Title as Most Powerful Travel and TourismMarket. In its latest Economic Trends Report, the World Travel and Tourism Council (WTTC) has ranked the U.S. as the number one largest and most powerful travel and tourismmarket, despite serious economic losses due to Covid and related travel restrictions.
City Express by Marriott is gearing up to offer options in four new markets. As always, Smart Travel is here to bring you the latest must-read travel and tourism news. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. just became easier.
From their annual Christkindmarkt (Christmas Market) which lasts two full weekends, to the big Christmas parade, you will unmistakably feel like you are in a classic holiday movie. Coastal Mississippi A coastal holiday brings a slightly different vibe and Coastal Mississippi leans into it all.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
The countrys tourism board has teamed up with a leading travel app to spread the word on why you should keep its hat in the ring. As always, Smart Travel is here to bring you the latest must-read news in the travel and tourism industry. Yet another major airline has announced plans for new direct flights for your attendees.
What we do here truly matters to the overall Florida tourism industry. As destination marketers in Florida, we sometimes face challenges beyond just the sunshine. Job Opportunities : It was great to see a presentation from CareerSource showing that hospitality and tourism jobs are not low paying in Florida.
She is responsible for all things Tennessee tourism and we love having her on the team. I’ve been passionate about the tourism industry for the past 5 years, beginning my journey with the Eastern Shore of VA Tourism Commission from 2019 to 2023. What’s your favorite thing about working in Tourism? We love TN!
With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Some people consider me a subject matter expert in cannabis and hemp travel and tourism. Most of my work focuses around destination marketing organizations.
Who benefits from accessible tourism? The tourism industry welcomes more visitors. There’s a big world out there, and accessible tourism wants everyone to be able to explore it. For more ways to map out the adventure of your dreams, turn to the marketing expertise of Dana Communications. Everyone does.
Los Angeles Tourism has established a dedicated landing page for the American Red Cross , where theyll be matching all donations dollar for dollar up to $25,000. 21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. 26) On-Schedule Events: National Association of Music Merchants (Jan.
Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. Before COVID-19 hit, the travel and tourism industry was responsible for one in four jobs created throughout the world. It was a vast, growing market. .
Tourism is fascinating. Tourism is exhilarating. Tourism is also easily affected. Those of us in the tourism industry know all too well that in the blink of an eye, a natural disaster can turn a beautiful top-selling destination into a disaster zone. With tourism after a natural disaster focus on the positive.
Europe’s tourism industry continued its recovery in the second quarter of 2024. This is according to the latest edition of the ‘European Tourism Trends & Source This is according to the latest edition of the ‘European Tourism Trends & Source
We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism. THC in CO As one of the first states to legalize recreational marijuana, Colorado has been riding the high of cannabis tourism for years. 117 or lkaniper@danacommunications.com today.
While cannabis-related tourism is on the rise, Visit Mendocino County is looking to further tap into this growing market. Forbes estimates cannabis tourism is a $1.7 The post Cannabis Tourism Industry Developing More Appeal appeared first on Smart Meetings. And the industry is projected to reach $37 billion in 2024.
And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. During our webinar How to Get Your Organization Started on TikTok , we spoke with three tourismmarketing professionals about their TikTok habits.
Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.
While cannabis-related tourism is on the rise, Visit Mendocino County is looking to further tap into this growing market. Forbes estimates cannabis tourism is a $1.7 The post Cannabis Tourism Industry Developing More Appeal appeared first on Smart Meetings. And the industry is projected to reach $37 billion in 2024.
Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? There’s a target market for everything, and tourism trails are no exception.
Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment.
Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons.
Suffice it to say, the general public in both North America and Canada are eager to travel while also welcoming tourism and events back to their respective communities much in the vein of the storied “before times.” with two-thirds of Canadian sentiment pointing to the approval of boosting tourism, regardless of resident age.
And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. While the app is based on younger generations bringing attention to their social media accounts, companies and destinations are now grasping the concept that TikTok marketing can bring attention to them too. Chances are your audience can.
Targeting is a vital part of content marketing and ad creation. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. What is Niche Marketing, and How Does It Work? Niche marketing in tourism is about attracting more specific groups based on the experiences they’re seeking.
Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.
A time-saving factor ChatGPT can provide in your content marketing strategy is fast research. This means it’s critical to always have a human cross-reference the information obtained via ChatGPT before including it in your blogs, e-blasts, social media posts, or other content marketing campaign elements.
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The 2021 is focused on the theme of ‘Regenerating European Tourism through Culture, Heritage and Creativity’.
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.
Here are some thoughts on leveraging your short-term rentals in tourismmarketing. Also, keep in mind that off-season travelers might include different demographics, which you’ll need to consider in your marketing strategy. Getting the most out of your STRs might require creativity and shifts in your marketing strategy.
At an award ceremony hosted in Prague by Czech Tourism on November 15, the European Travel Commission (ETC) and Eurail B.V. honoured recipients at the second ever Best European Rail Tourism Campaign Awards. The awards recognise the marketing campaigns that best promoted rail travel as a sustainable tourism model.
Global Wellness Tourism Rapidly Rising From its 2020 low of $801.6 trillion by 2030, global wellness tourism has been steadily performing with record gains. Read More : Elevating Meetings Through Wellness Key players in the market include Accor S.A., The Central Bank of Sri Lanka documented 1.2 Hilton Worldwide Holdings Inc.,
Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.
is on track to welcome 90 million visitors one year ahead of the goal outlined by the National Travel and Tourism Strategy report. tourism ecosystem. Read More: Celebrate World Tourism Day What is the biggest challenge to growing incoming global travel? That number is up from 79 million in 2019. Travel Association and the U.S.
Hoshino Resorts and Japan Airlines Team Up to Attract Tourists Japan Airlines and Hoshino Resorts have partnered to launch a new sustainable tourism campaign , “All-Time Favorite vs. Hidden Gems,” which aims to attract visitors to Japan’s less-trodden locales. on Thursday, while Uber’s shares fell 2%. Vincent and Grenadines, and Manila.
The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x Let’s dive right in!
When you think of tourism ambassadors, you might think of your typical social media influencer, however, these ambassadors could also be your local residents, employees, stakeholders, community leaders, creators, family, friends and so on. They are loyal and honest in presenting your brand and attract others to follow suit. Independent.
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