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Since 2019, we’ve seen dramatic changes in how people vacation, driven by the rise of remote work, global travel restrictions, and the evolution of short-term rental markets. What We Did Trends are a great place to start when building your marketing strategy. Join us on this trip through 2025s travel trend themes!
Download our latest whitepaper to learn the most effective ways to use social channels to drive your tourism marketing. The post Whitepaper Download: The Rise of Vertical Video appeared first on Advance Travel and Tourism. It’s easy to snap from. anywhere and is tailored to the size of our phone screens.
Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception. But how can DMOs best utilize social media in their marketing efforts?
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.
Our 2024 Travel Outlook survey highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.
People, people, people No matter how it is sliced, people are at the core of EVERY travel decision. For some, it is about who you travel with. From multigenerational family vacations to solo escapes, this was the most popular theme among travel trends that we identified for 2025.
give members space to connect in unstructured and spontaneous ways (via chat, for example), offer on-demand content , such as webinars, recorded breakout sessions, keynote presentations from previous events, podcasts, whitepapers, newsletters, etc., host sponsor giveaways and gamified challenges. And remember: engagement pays off.
And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. During our webinar How to Get Your Organization Started on TikTok , we spoke with three tourism marketing professionals about their TikTok habits.
When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success. Sounds simple enough? Yes and no. Without a carefully planned strategy, you’re at risk of being overshadowed by competing destinations.
This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. The Challenges of Marketing to Travelers.
Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Weve already started to use AI to pinpoint geographic markets with the strongest potential for growth and develop targeted campaigns that resonate with local business cultures and preferences.
The post ATM 2024 will showcase the latest trends in luxury travel appeared first on TD (Travel Daily Media) Brand TD. The Middle East’s luxury travelmarket is evolving rapidly, extending beyond opulent experiences to incorporate heritage, innovation and sustainability. during the period 2023-30.
DUBAI, UNITED ARAB EMIRATES – Sustainability is becoming an increasingly important consideration within the Middle East’s luxury travel sector, especially in the UAE where 61% of residents say they are willing to pay a premium for more responsible, eco-friendly and sustainable tourism experiences.
The post 61% of UAE residents willing to pay for sustainable tourism experiences appeared first on TD (Travel Daily Media) Travel Daily. According to YouGov’s Global Travel & Tourism Whitepaper 2023: Luxury travel post-pandemic, one in 10 consumers has stayed in luxury eco-friendly accommodation during the past three years.
. $24B Invested in Channel & Distributor Incentives The Incentive Federation “market size” study estimated that $24,000,000,000 is spent on channel or distribution rewards annually in the U.S. The ranking of the most popular award types was gift cards, award points, merchandise, and then incentive travel. IRF validated the math.
Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travelmarketers in 2022? But don’t panic. Like what you see?
Following is based on the group’s whitepaper. An ADMEI focus group/task force reviewed research and created a vision for the future, with practical tools and guidance to help DMCs evolve in the new business environment. Destination Management Companies ( DMCs ) are at the core of the MICE industry.
By monitoring weather conditions across different regions, travelmarketers can develop strategic messaging that appeals to travelers seeking escape from extreme temperatures or challenging climatic conditions. appeared first on Advance Travel & Tourism. These are only a few examples.
He calls it dexterity over literacy Because whether you are a marketer, a business owner, or a creative professional, AI is reshaping how we solve problems, connect with audiences, and streamline workflows. Any hands-on approach is invaluable in marketing, where agility and creativity are critical AI is no different.
Bite Sized Bits Make Posts Digestible Short-form video content has become a critical channel for travel brands to connect with modern travelers. Creating templated video challenges can transform how travelers engage with destinations. Travelers are looking for genuine, relatable experiences that inspire, inform, and connect.
Easy Going Most travelers are experiencing higher levels of stress in their everyday lives than they were 5 years ago. It is no surprise that the last thing people want is for travel planning to add to that stress. Destinations that take away travel planning stress will attract more visitors by doing the research for them.
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