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In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. Venues and experiences linked with world changing corporate history and the sense of pioneer spirit await delegates.
Additionally, Frankfurt Airport Marriott Hotel and Sheraton Hotel & Conference Center stand out as large conference venues in Europe. Our unique selling point is hosting a large number of guests in Frankfurt under one roof, with easy access, connectivity, and a single venue for major events.’
To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Ask yourself: What makes my venue, service, or product indispensable to planners? Highlighting these features in your marketing efforts can make a significant difference.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
City Express by Marriott is gearing up to offer options in four new markets. Aeros flights will depart from Los Angeles (VNY) to Salt Lake City (SLC), where guests can head to one of Stein Collections stunning alpine venues, including the renowned Stein Eriksen Lodge, Stein Eriksen Residences and The Chateaux Deer Valley.
and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. trillion by the end of 2024. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.
When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Both are seeking a venue for a milestone event. Both are seeking a venue for a milestone event. As travel and hospitality marketing experts, we zero in on a specific life stage within a generation.
Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid. Below, we’ll cover the top approaches to focus on now that things have re-opened.
For meeting profs planning MENA events, Expo City Dubais Dubai Exhibition Centre and Expo Village provide a compelling venue that promises world-class facilities within a sustainable community. Its proximity to Al Maktoum International Airport, Jebel Ali Port and public transport options enhance accessibility for international attendees.
You might want to take a second look at big city venues, where the access is convenient, amenities are abundant and hotel partners are eager to welcome you back. Tracy Barr, director of sales and marketing, Sheraton Grand Los Angeles. The post Urban Venues Seeing Return of Group Business appeared first on Smart Meetings.
The process of picking the perfect event venue is a time-consuming one. RendezVerse’s method of creating virtual models of existing venues diverges from other digital meeting ventures. RendezVerse’s parent company, Worldwide Events , already offers potential venues to their meeting planner clients. A Virtual Mission.
So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? CMO Council found that 57 percent of marketers are in organizations where events are owned and managed by their marketing department and are orchestrated across the company.
Dine at Orla, for a night that recalls the aromatic markets and bazaars of the Mediterranean and features the cuisine of the Mediterranean and Middle East. Bellagio There’s no shortage of venues at Bellagio that are sure to please a crowd. MGM Grand Make memories at the MGM Grand in Las Vegas.
But for meeting planners it may sound like, “New Year, New Venue!”. Event attendees have a lot of options in-between event sessions, whether it is The Winter Village in Bryant Park which has a large winter market and an ice rink. The post New Year, Great Venues for Meeting Planners in 2023 appeared first on Smart Meetings.
She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets. She most recently served as director of sales at San Diego Mission Bay Resort.
Credibility in a Competitive Market: The Value of Industry Awards 02 September 2024 In the dynamic world of Destination Management Companies (DMCs), standing out from the crowd isn't just an advantage—it's a necessity. Winning an ADMEI isn't the end—it's the beginning of a powerful marketing narrative.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?
Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. In fact, the program kicked off with a celebration of excellence at The NOVO music venue in the Grammy Museum at L.A.
Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x 117 or lkaniper@danacommunications.com to discuss how we can help move the needle on your marketing today. Contact Lynn Kaniper at 609.266.9187 ext.
Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy. As we’ve explained in our 2022 Event Trends Guide , in-person venues can be smaller and more local. Event Marketing. Event Staff.
From the moment an event is secured, local vendors, venues, and service providers spring into action. When DMCs seek out distinctive venues, cutting-edge technologies, or one-of-a-kind experiences for their clients, local businesses are motivated to step up their game. But the impact doesn't stop there.
The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. Modern venues throughout the Financial District host regular industry mixers that create valuable connection opportunities. The historic Bell Federal Building conversion and the dynamic 111 W.
As international travel remains highly popular, planners who want to cater to their attendees wishes for exciting international events are better equipped to do so when their budget allows for it, and properties like Sofitel Sydney Wentworth expand room and venue availability, making it that much more doable. Experiential.
Business event planner respondents to Convene s 31st Annual Meetings Market Survey shared their biggest work challenges in open-ended responses, which fell into similar categories as the 2023 responses, but with budget woes taking the lead. Event logistics last-minute registrations continue to add to the pressure of executing events.
Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. Understanding the Dynamics of Conference Management What is Conference Management?
“Since the turn of the year, we’ve been excited to see our group bookings pace pick up dramatically across the five properties,” said Ty Brassie, vice president of sales and marketing. Douglas Camp , director of sales and marketing, Salamander Resort & Spa , Middleburg, VA.
Will we adapt to a new way of marketing and communications? It will take a combined effort in order to restart the event industry, both from the planners and venues, in order to begin hosting in-person events again. Venues will play a key role in the restoration of the events industry. And will virtual events be the new normal?
AER partnered with KLM as the main sponsor and chose modern venues that aligned perfectly with its goals. Budget : After the site inspection, AER had the tough choice between impressive but high-priced evening venues. At IMEX Koepelkerk venue was recommended. No one missed the timed workshops and the classic travel market.
Booking major venues and event entertainment is something that should be done as soon as possible. Select your venue, virtual platform, and major vendors. After your set your goals and know your event’s vision, your venue should be one of your first selections to secure your event dates. What type of an event is it?
Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. Hold your event in the daylight hours or outside venues (and get an extra point for COVID compliance). Book venues with renewable energy sources like solar panels. It’s also a sign of a returned confidence in event planning.
This vision also extends to ensuring comprehensive inclusion, with venues designed to be easily accessible and barrier-free for all. Many marketing elements, such as the Stuttgart app and the citys advertising campaign, were also repurposed. As a host city, Stuttgart followed the ESG guidelines set by UEFA for Euro 2024.
Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.
Market Your Event App Separately. It’s tempting to market your event app at the very bottom of an email announcement about the event itself, but how many people will see that? . Not only is this a fun marketing tool, but a video also shows attendees how to navigate the app and troubleshoot common issues. . Minimize Print.
Flexibility in destinations and venues helps keep options open well into the year. Meetings, retreats and spurt incentive programs are all easy ways to inject some energy into the calendar year without necessarily needing a long planning period.
Read More: What to Expect at Cvent Connect in San Antonio Attendees experienced the culture with a “Neon Rodeo” at Smoke Skybar, indoor-outdoor venue featuring BBQ, beer and live music, and Lone Star Jam at The Espee live entertainment venue a block from San Antonio’s Pearl restaurant and brewery district.
Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. A virtual venue. Zoom is just a video call, while the event platform is a virtual venue. It really helps you with event management,” she explained.
You’re gearing up to plan your next event, but you already feel overwhelmed between finding a venue, planning your A/V, and picking the perfect caterer. But hey, if you’re sick of breaking down your setup and lugging heavy equipment out of the venue, an event production company is a lifesaver. Venue selection. Technology.
Well, very simply put, a hybrid event is an experience that brings together people at a physical venue, where everything is taking place, with a virtual audience. Everything you’d have to consider for an in-person event is still relevant – the venue, the speakers, the entertainment, the catering, and so on.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.
First, you’ll get a breakdown of why the marketing landscape is different in 2023 — and no, it’s not just because of COVID. Hosting events in eco-friendly venues (look for LEED-certified buildings). Setting up recycling bins throughout the venue. You only have to book one venue and deal with one set of dates.
Will venues’ testing capabilities signify the full return to live events? The venues are going to do it. I see it as a very good marketing play” Dustin has an interesting observation.”So So I’m going to a venue. If a venue is going to say, okay, we’re going to set up testing.
Rogers and many other convention centers have been thoughtful about accommodations, but Sherrer has been talking to meeting professionals looking to master the finer points in venues not as adapted, and she has one piece of advice: “Start with the lens of empathy.” It is a better experience for all,” she observed.
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