Convene by PCMA

FEBRUARY 24, 2025

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. But its not only about using multiple platforms, its about how they are used. A strong strategy aligns platform purpose with content type to maximize impact.

Social Media 101

Social Media Media Platform Public Relations 101

Advanced Travel and Tourism

SEPTEMBER 14, 2022

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. Editing platforms, such as Splice. Consistency is an important factor in posting on TikTok (and any social media site). A Caution on Posting Across Platforms.

Social Media 246

Social Media Media Tourism Tourism 246

Advanced Travel and Tourism

APRIL 16, 2024

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Survey respondents indicate that social media (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie.

Media 246

Media Social Media Travel Travel 246

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? There are also metrics related to email, social media, and others that can guide you to creating a praiseworthy event. What does it really take to engage social media audiences? It is available for any device or platform.

Social Media 281

Social Media Audience Media Events 281

Endless Events

JANUARY 9, 2020

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. Amongst many other things, social media became a true pillar of the way human beings communicate with each other. What Does Social Media Mean For You?

Social Media 270

Social Media Media Fashion Events 270

Smart Meetings

JUNE 17, 2021

Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. The big players want to expand their offerings and have the funding to do so.

Platform 218

Platform Meeting Event Apps Networking 218

Advanced Travel and Tourism

FEBRUARY 21, 2023

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. it’s critical to have a skilled copy editor, writer, or other content expert on hand to make sure to review and adjust any output created by the platform.

Platform 246

Platform Tourism Tourism Organization 246

Endless Events

APRIL 24, 2023

As part of our ongoing commitment to progress and improvement, we’re changing platforms. In this episode of the Event Tech podcast , Will shares why he’s decided to make the shift, what he’s excited to implement in the new #EventProfs community, which platform the community will use, and what you can expect in the coming weeks and months.

Platform 177

Platform Event Apps Social Media Sponsors 177

Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.

Events 246

Events Speakers Technology Technology 246

Endless Events

SEPTEMBER 2, 2022

That’s where virtual event platforms come into play. For virtual events, the event platform is the venue. If you’re hosting an online event, here’s what you need to know about virtual venues: What is a Virtual Event Platform? A virtual event platform is software that lets you host events virtually. Event Compatibility.

Virtual Events 177

Virtual Events Platform Venue Trade Show 177

Smart Meetings

DECEMBER 26, 2024

An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.

Organization 245

Organization Trade Show Education Certification 245

Smart Meetings

APRIL 4, 2025

Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms. Consider implementing: Customer Relationship Management (CRM) Systems: Modern CRM platforms like Salesforce or HubSpot allow you to track the entire customer journey, from initial inquiry to final booking and post-event feedback.

Proposal 130

Proposal Prospect Booking Sustainability 130

Conferences that Work

SEPTEMBER 16, 2024

Rereading a 2012 post by Jeff Jarvis , I was struck by the parallels between his take on news organizations’ responsibilities to their platforms and the responsibilities of conferences. Users come first “A platform without users is nothing. Platforms collaborate “Platforms have APIs. Give them power.

Platform 96

Platform Media Conference Sponsors 96

Endless Events

MARCH 24, 2022

The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Usage rate of each event platform features.

Platform 334

Platform Sponsors Events Social Media 334

Endless Events

FEBRUARY 11, 2022

No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments.

Platform 317

Platform Sponsors Social Media Events 317

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. But how can you make sense of the many social media options and use your time effectively? In this post, we’ll help you hone in on the top event social media platforms.

Social Media 148

Social Media Media Venue Marketing 148

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Analyze Robust Data Data tells the story of how successful an event was.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

MAY 20, 2022

After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another. Event Platform & Other Event Technology. That way, they will experience the local flavor and have a truly exciting experience.

Social Media 348

Social Media Virtual Events Events Audience 348

Smart Meetings

MAY 24, 2021

There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. However, when you are conducting an event through online event platforms, checking to see if your audience is engaged can be slightly challenging. Social Media Metrics. The Measure of Success.

Virtual Events 312

Virtual Events Social Media Online Registration 312

Endless Events

MAY 5, 2022

Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. With all communication hosted on platforms or apps, there is no need for excessive amounts of paper schedules and printed event signage. Event Platforms Are Turning Into Community Platforms.

Event Technology 317

Event Technology Technology Technology Benefits 317

Endless Events

NOVEMBER 24, 2021

marketing efforts : reach your audience through ads, social media, and email marketing. While many event planners didn’t concern themselves with virtual event platforms, livestreaming, remote presenters, and on-demand content before 2020, they can no longer keep their heads buried in the sand.

Technology 334

Technology Technology Event Technology Virtual Events 334

Endless Events

APRIL 1, 2020

From the choice of platform to the intricacies of re-enacting the in-person experience, planners have their plates full. Craft an email and social media strategy that focuses on answering all of these questions. And in the age of social media, promoting this kind of connection will be one of your biggest strengths.

Remote 311

Remote Audience Attendee Virtual Events 311

Smart Meetings

MAY 5, 2021

A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Hashtags across social media platforms for cohesion and to aggregate conversations.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Smart Meetings

MARCH 18, 2025

With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media. Leveraging Social Media Social media platforms like Facebook, Instagram, and LinkedIn have become powerful tools for hotels to engage with potential guests.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Travel Daily Media

OCTOBER 29, 2024

The post IATA World 100 7628 0 7628 0 0 343 0 --:--:-- 0:00:22 --:--:-- 1546Finance Symposium and IATA World Passenger Symposium start today in Bangkok appeared first on TD (Travel Daily Media) Travel Daily Media.

Airlines 101

Airlines Retail Sustainability Platform 101

Dana Communications

DECEMBER 19, 2023

Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. Posters gain incredible traction because the platform pushes the content out to so many users at once. We said what we said.)

Social Media 241

Social Media Advertising Trends Media 241

Bizzaboo

JANUARY 6, 2025

In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.

Conference 105

Conference Management Automation Social Media 105

Endless Events

FEBRUARY 28, 2023

If you’re just starting out, you can create event communities on platforms like Facebook and Slack. These platforms enable businesses to grow tight-knit communities and allow users to share content. Event platforms like Eventbrite are also popular. And you can’t host your event and community in the same place, either.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Dana Communications

FEBRUARY 6, 2023

It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60. In fact, it could even be more important for brands to have an active presence on TikTok than any other form of social media today. monthly active users of the platform, 60% are female, and 40% are male.

Marketing 49

Marketing Marketing Social Media Media 49

Smart Meetings

FEBRUARY 22, 2022

Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them. Good luck and enjoy!

Social Media 246

Social Media Remote Online Audience 246

Dana Communications

MARCH 24, 2025

Email Marketing Matters in 2025 Despite the rise of social media and other digital channels, email has something that others lack: intimacy. Personalization Potential : Todays email platforms let you tailor content to individual preferences, ensuring your message feels personal and relevant. Your message goes straight to your audience.

Tourism 130

Tourism Tourism Marketing Marketing 130

Smart Meetings

JUNE 21, 2021

Choosing a platform that allows attendees to upvote the most interesting questions for speakers to answer first can help to keep a lively conversation going. Create hashtags that are close to the title of the event and easy to promote on social media. Use tools from your online events platform to boost attendance and attention.

Online 328

Online Attendee Speakers Social Media 328

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into social media marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.

Social Media 130

Social Media Promotion Media Marketing 130

Endless Events

APRIL 13, 2022

Pre-event surveys: find out what attendees are looking forward to the most, which sessions they’re interested in, and how familiar are they with the event, including the venue or event platform. Check social media platforms to see what your attendees like most about your event. The Power Of Personalized Communication.

Audience 315

Audience Attendee Social Media Registration 315

Smart Meetings

FEBRUARY 25, 2025

The event broke previous records by drawing over 4,500 attendees and 675 exhibitors, all while leveraging an AI-powered meeting matching platform thats been fine-tuning business connections at AIME for three years. With our AI-driven platform, we go behind the scenes to fine-tune every match.

Sustainability 130

Sustainability Trends Incentives Tourism 130

Traveler's Q

NOVEMBER 15, 2024

Set Up Online Volunteering Platforms: Platforms that offer online volunteering or virtual events allow employees to participate in CSR activities from anywhere, increasing accessibility. Utilize Social Media: Share your CSR initiatives and success stories on social media to showcase your company’s commitment to giving back.

Culture 130

Culture Social Media Sustainability Proposal 130

Endless Events

OCTOBER 18, 2022

Event marketers understand that their community members need to have a chance to interact with their brand year-round, and that’s where event platforms come into play. Event platforms and other online platforms are a great way to connect with your community at any place, any time. These may include: Social media.

Event Marketing 347

Event Marketing Marketing Marketing Events 347