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Why not make life easier for your while delivering better value to sponsors? Once a sponsor finds that both your missions align and they decide that what you have to offer is something they need, then you’re on your way to forging a strong partnership. It’s time to start forging event partnerships that go beyond one-off events.
For too long, we’ve equated a meeting’s “success” with its size. ” But if we concentrate on increasing attendance, we overlook getting the meetingdesign right. Improving an event’s design makes the meeting better for all the stakeholders: meeting owners, sponsors, and participants.
By “suppliers” I mean vendors of products or services, and sponsors. By “practitioners” I mean the folks who do what the meeting is about; e.g., doctors at a medical event or scientists at a conservation conference. Suppliers explicitly identified as sponsors, of course, get to pitch a little.)
It’s why businesses sponsormeetings. It’s why we judge meeting experiences largely based on how they were perceived at their peak and at their end. All meetingdesign needs to recognize this reality. Much as we would like to believe otherwise, our emotions run us, not our rationality. Institutions.
That is why [it] was wrong for Twitter to put a sponsor ahead of users. That’s why newspapers built church/state walls to try to protect their integrity against accusations of sponsor influence. For decades, I’ve championed responsible conference designs that prioritize participants.
What stands out is their focus on leadership and building relationships – whether with your audience or sponsors. Connect are dedicated to providing content that helps you reimagine today’s meetings and look into the future. For instance, the most recent volume is “All About Audiences” including how to attract new ones.
Referrals are a way of using the following you already have to increase the exposure of your brand even further, while VIP programs are a way to bring in the top level of your audience and show them new and exciting content, with the help of your sponsors.
I’ve lost count of the conference session proposals I’ve made to meeting industry associations that have wound through multiple months-long steps only to be rejected at the last possible moment with no explanation and a boilerplate request to submit more next year. But their inclusion looks good on the promotional materials.
Increasing attendee satisfaction increases the effectiveness of the event for all stakeholders: attendees, sponsors, and event owners. Since 1992, I’ve designed and facilitated hundreds of conferences and thousands of meetings. I make conferences better by dramatically increasing attendee satisfaction.
We used meetingdesign to do that, which already had some gamification elements to it. That would also help the sponsors, who will submit a case and will have young professionals thinking about that case.’. That approach would provide more space to collaborate, network and bring bigger value for sponsors.
As F2F events reemerge, meetingdesigners will face a dilemma: How do you organize an event with two radically different audiences? A virtual component offers the possibility of opening up to a much larger audience with new and/or geographically dispersed markets not easily available at a F2F event.
07:45 Behind the scenes: How I got into designing and facilitating participant-driven and participation-rich meetings. 11:00 What participant-driven and participation-rich meetingdesign means, and the core components. 15:00 Why we need to have participant-driven and participation-rich meetings.
Time to rethink meeting environments, using spaces and room sets where people are best able to learn and network. What does this mean for meetingdesign, including the room layout, hosting events indoors versus outdoors, food, lights, and more. Attend this webinar to: Learn how to rethink meetingdesign for improved engagement.
Unveiling monthly rankings promotes friendly competitiveness while memorably debuting the new location is always a highlight at the annual meeting. Design an Exciting, Motivational Getaway : Along with a desirable destination, you want to achieve a 30/70 percent balance between interactive company sessions and personal leisure time.
Industry Performance Trends Attendee Experience Trends Meeting Destination Trends Event Technology Trends MeetingDesign Trends. The unprecedented rise in demand for meetings and events will continue this year, with CWT Meetings & Travel predicting a robust 5-10% growth in demand. MeetingDesign Trends.
And it’s mostly about meetingdesign and facilitation, but I write about all kinds of things. Adrian Segar: The subtlety of designingmeetings is that you need people who I would call facilitators. I define myself as a meetingdesigner and facilitator. Adrian Segar: Okay. Participants are very happy.
As Freeman puts it: “It makes sense that organizers are more focused on attendee-related outcomes than exhibitor/sponsor outcomes. The barrier to becoming an Innovator I don’t want to be too hard on the majority (56%) of event organizers who want to evolve their meetingdesigns but continue to hold static events.
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