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How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. 20-23) The Society of Thoracic Surgeons STS Annual Meeting (Jan. 24-26) TheFitExpo Los Angeles 2025 (Jan.
Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important socialmedia is in the average internet consumer’s life. More : 7 Tips for a Successful Crisis Management Meeting.
But you’re missing an important piece: an event website. It might seem difficult and unnecessary, but websites are still key for promoting an event and drawing in attendees. So, what should go on your website? We’ve compiled a list of four tips to make your event website the best it can be. Include all socialmedia links.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners?
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. We appreciate your support.
If you’re running an event venue business today, socialmedia must be part of your venue marketing strategy. But how can you make sense of the many socialmedia options and use your time effectively? In this post, we’ll help you hone in on the top event socialmedia platforms.
And they must be socialmedia shareable. Nine Ways to Meet Attendees Where They Are It shouldn’t surprise you that 25% of the average meeting budget is spent on food and beverage. Have a meeting with the banquet manager to determine your options. Conclusion Food is an essential element of every meeting.
As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. For example, Our outdoor meetings reduced paper waste by 30%, and our eco-friendly catering received rave reviews. Get in touch with Smart Meetings.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. So to help you out, we’ve compiled a list of 45 questions you want to ask yourself prior to scheduling this meeting.
Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward.
A key performance indicator (KPI) that can help analyze event success is the number of visits you have on your website after the event. Doing so will help identify whether the event left an impression on your attendees and that they are searching your website for more information. SocialMedia Metrics.
focused on training advocates to meet with congressional offices and advocate for legislation. One of the advocacy options is sending personalized messages to po licymakers on socialmedia. Read More: How to Harness the Lasting Power of Virtual Meetings. Post Event Pluses.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Display Ads Display ads are an excellent channel for driving top-of-funnel awareness.
Zillow Executive Producer of Live Content and Smart Women in Meetings Award winner Karen Hartline (@khartline) is one of those. You could post that you were going to be in downtown Los Angeles and would anyone want to meet up? When asked the best way for meeting professionals to use this new tool, she saw it as an investment.
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.
Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Socialmedia mentions: create your own event hashtag or socialmedia profiles. Total meetings held with exhibitors. Meetings scheduled in an app/platform. Meetings declined.
Socialmedia, influencers and expert website marketing should come into play, in addition to other advertising efforts including print and radio. Does your trail meet state standards? Does your trail meet state standards? How will you promote it? Team up with Dana Communications.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Hashtags across socialmedia platforms for cohesion and to aggregate conversations. How to Spread the Word.
With user-generated content, you can meet those people where they’re hanging out. Grow Your SocialMedia Channels. billion people used socialmedia, and that number is growing astronomically. Examples of UGC socialmedia strategies include: Creating a custom hashtag. In 2020, over 3.6 Pivot as Needed.
Event Website. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. Also, something that you can keep in mind – meeting links. Maybe you can say, “Hey, if you’d like to meet one of our sponsors leading up to the event, here’s a meeting link.”
One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Create a zero-waste meeting.
Conferences can be powerful catalysts for learning, networking and growing together—an efficient way for industry professionals to meet other professionals and share their experiences. Want to promote your conference on socialmedia? Because you have different marketing goals (more website visits? Repurpose Footage.
How the industry is celebrating and what you can do to support March 30 th marks Global Meetings Industry Day (GMID) 2023 and there is more excitement than ever. Meeting Professionals International (MPI) is giving a live broadcast from 6 a.m. The future of meetings is also the focus of events PCMA chapters are producing for GMID.
on video content… and then only post it to socialmedia. You need watchers to take action in a way that benefits your organization and meets your end goals. You can deploy videos on your company’s YouTube channel or distribute five-, 15-, or 30-second ads that bring traffic to your website from other media.
In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?
Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. For example, you can engage your attendees after the big annual in-person events with follow-up virtual meet-ups and hybrid events. These may include: Socialmedia. Website (B2B blog).
Lori has been working with Meeting Professionals International for over five years now. But then there are our certificate courses, I just teach it on Zoom meetings. And she will then make sure that it gets up on our website. Yes, in-person, face to face meetings are, I think, the most important.
To engage younger demographics, try promoting cause marketing campaigns on socialmedia. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use socialmedia to promote your charitable cause.
So, we must continue to be laser-focused on creating RFPs that will truly meet our needs and set us up for success. SocialMedia. Is social sharing within the event app encouraged, or restricted? Does your event app need to accommodate branding and logos specific to the meeting? Content Development.
It can be used in a variety of contexts, like on a website, in emails, socialmedia, etc. And socialmedia usage is prolific—Facebook, Instagram, TikTok and Twitter all have millions of active users. For simple day-to-day visuals or socialmedia sharing, cell phones can make video a convenient and viable option.
Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. This makes it easier for those of us who love live-tweeting events as a means of taking notes and sharing key takeaways with our socialmedia followers.
The basic frameworks for websites, pamphlets or handouts, signage, socialmedia graphics, fonts, or anything else associated with the event should be identical across different platforms. The post How to Brand Your Event–and Why it Matters appeared first on Smart Meetings.
Sponsors need to feel like they can trust planners to deliver on their promises and meet sponsorship objectives. If you’re always on the lookout for sponsors, set up a page on your website, dedicated solely to sponsorships. Event sponsors are not just a source of financial aid.
We sat down with the Maritz team to ask what top event technology trends they see for 2024 and how they will fundamentally change the meeting professional’s job. It will automatically plan their agenda and get them booked on a flight and with a hotel that will meet their specific needs. It will also be interactive.
Make sure you promote your event via the following: Organic and paid socialmedia Email marketing Webinars Custom landing pages Influencer partnerships The tricky part is finding a balance between your company’s typical marketing content and your event promotions. Track essential KPIs to measure the impact events have on your brand.
New website, event, socialmedia and mobile tracking tools can optimize how local communities and global visitors work together toward shared goals, while providing more first-party data for participating organizations. The post Destinations International Offers Roadmap for DMOs’ Rebound appeared first on Smart Meetings.
In June 2007, I made a website.” Some of the most impactful changes were brought by smartphones; they have changed the way we communicate, network, and meet new people. We are making meaningful connections through our phones, through socialmedia, and through just the way we interact with the internet.
In the Multicultural Marketplace, DMO-sponsored booths suppliers who represent diversity and the community and are then assigned appointments with domestic and international buyers, press and socialmedia influencers. For more information on the partners of POPS, visit their websites listed below.
It provides content for socialmedia campaigns, talking points for sales pitches, andcredibility boosters for proposals. Share your victory across all your marketing channels, from your website to socialmedia platforms. Use it as a talking point in client meetings and as a cornerstone of your brand messaging.
Sports events and other opportunities to meet up with people will provide consumers with a potentially less expensive way to escape from the humdrum of life and get through tough times. And according to Statusbrew , 39 percent of socialmedia users expect to a brand to reply to them within 60 minutes.
NYC & Company Rebrands, Adds ‘Conventions’ to Name NYC & Company, the CVB for Gotham has rebranded as New York City Tourism + Conventions, adding the “conventions” to hit home the value the city has for meeting planners. Sharing the Message The organization’s website, nyctourism.com debuts in May. increase over 2021.
Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .
Unauthorized access, use and selling of data : A poacher may obtain attendee information by unauthorized use of a website or database, or they may purchase data from an unauthorized seller. In addition to incurred legal fees, planners will also have to face dissatisfied attendees and could have trouble meeting their minimums.
Chatbots on your website and socialmedia channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Robots and Chatbots: Rosie the Robot of The Jetsons fame doesn’t exist quite yet, but Connie the robot concierge (found at select Hilton properties) comes pretty close.
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