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So much so that many event platforms are now in fact calling themselves community platforms too! The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. Instead, connections and event-related experiences were at best scattered across several social media platforms.
Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. The pandemic has continued to leave users skeptical of onlineplatforms and flashy ads, so brands have had to get creative. Download our whitepaper for the full rundown on video – 2022 Travel Trends Forecast. Like what you see?
My team will continue to leverage AI-powered analytics to evaluate market opportunities and analyze campaign performance across countries and platforms. Networking at scale is a key strength of trade shows and conferences something no local gathering or online option can match.
Informative content (recipes, whitepapers, etc). Special attention has been given to online reviews from Trustpilot, Capterra, Getapp, and tech blogs for all five of these products in order to find software that is revered for features, price, and performance. Special Offers. New product releases. Holiday or Seasonal sales.
Through real-time engagement analytics, post-event reporting, and integrations with CRM and MASs, event professionals are now able to improve event ROI, and conversions and enrich buyer data across the entire online and offline journey. In fact, it is our belief that events should be designed in the same way online funnels are designed.
DMOs can collect data from sources like email newsletter sign-ups, visitor guides, and customer relationship management (CRM) platforms. Don’t collect more data than you need, and be transparent with your audience and how you use their data and what you’re doing to ensure a safe online experience. Like what you see?
By automating key processes like attendee matchmaking and offering real-time analytics, event networking platforms are game-changers. With its sophisticated algorithms, the platform analyzes attendee profiles and suggests the best connections, giving attendees a better chance of having those aha! Sounds like a dream, right?
4- Underestimating the Depth of Online Research Many marketers underestimate the extent to which B2B buying teams conduct independent online research before engaging with sales representatives. The Reality: B2B buyers spend more time researching solutions independently online than ever.
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