The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing.

Marketing 200

Marketing Marketing Advertising Website 200

Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

OCTOBER 24, 2024

In October, chefs, restaurant professionals, hospitality-related public relations firms, and food journalists will descend on L.A. The Chef Conference When: Oct. for the West Coast version.

Conference 52

Conference Public Relations Panel Hospitality 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Online donations have increased more than 12% year over year. Click To Tweet.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

DECEMBER 7, 2021

The move to virtual and hybrid event structures prompted me to articulate the benefits of participation differently, to dig deep for ways to say things like “online” and “webinar” without using those words and to get comfortable with messaging the tough stuff — like postponements for live events that serve industries hardest hit by the pandemic.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 10, 2022

Add to that the availability of B2B data relationships within these platforms and future event attendees become discoverable, regardless of where they may be spending their time online or offline. Joe Mathieu is group director of paid media at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events.

Advertising 105

Advertising Marketing Marketing B2B 105

Advanced Travel and Tourism

AUGUST 22, 2023

Moreover, a content plan prevents overlapping or contradictory campaigns, thereby maximizing the impact of your online presence. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. CEO Alignment CEOs often have a macroscopic view of the brand’s direction.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

JANUARY 24, 2022

While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms. Point 2: Attention spans are dropping. Point 3: Weekends are for winding down.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

OCTOBER 4, 2021

Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Unreliable WiFi.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

MARCH 16, 2022

Michael Engard is a web developer and UX/UI specialist at mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111

Motivation Excellence

JANUARY 26, 2019

Online advertising through options like Facebook and AdWords. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of sales you get from public relations. A little boost from the outside can go a long way, and online influencers can provide it.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

JANUARY 12, 2023

We’ve become accustomed to looking for validation from our online peers as many consumers trust user reviews as much as personal recommendations. Understanding how consumers have matured with online behavior, and infusing “social proof” throughout our marketing campaigns — that’s where the opportunity lies for new audience growth.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

APRIL 6, 2022

Now, we must broaden that definition to include a host of online options, including broad offerings like LinkedIn Learning. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

JUNE 18, 2022

Sveta Pyntikova is agency sales and marketing manager of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. RELATED: Read a Fortune article on the rise of bleisure travel. What if we worked with those restaurants to welcome them?”.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

DECEMBER 30, 2021

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. Read the health and safety requirements for NBAA-BACE here.

Public Relations 98

Public Relations Events Communications Communications 98

Conferences that Work

DECEMBER 19, 2016

There was no in-person gathering site, the questions were submitted in advance, and management and the board made all of their presentations online.” ” — Steven Davidoff Solomon , New York Times, Online Shareholders’ Meetings Lower Costs, but Also Interaction. “Intel’s annual meeting was entirely virtual.

Meeting 81

Meeting Public Relations Online Remote 81

Convene by PCMA

DECEMBER 11, 2024

Networking at scale is a key strength of trade shows and conferences something no local gathering or online option can match. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Trade Show 52

Trade Show Social Media Events Trends 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Online donations have increased more than 12% year over year. Click To Tweet 2.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

SEPTEMBER 9, 2021

Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events. 1) Social Science Research Network; 2) Massachusetts Institute of Technology; 3) Demand Gen Report Content Preferences Survey; 4) HubSpot.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Tourism eSchool

NOVEMBER 30, 2022

Happy customers will become advocates for your business and help become a sales force for your business by sharing their positive experience with the people both online and offline. Public Relations (including Famils) and Advertising. Brochures and other collateral. Your Business Listings (eg.

Tourism 93

Tourism Tourism Social Media Website 93

Advanced Travel and Tourism

AUGUST 22, 2023

Moreover, a content plan prevents overlapping or contradictory campaigns, thereby maximizing the impact of your online presence. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. CEO Alignment CEOs often have a macroscopic view of the brand’s direction.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

OCTOBER 22, 2021

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

DCI

JULY 14, 2022

Sue Hatch is the content director at MeetingsNet , an online publication for planners in the MICE industry. And all it takes is some elevated public relations.

Meeting 70

Meeting Publishing Public Relations Planner 70

Convene by PCMA

AUGUST 25, 2023

While this is a mainstay of associations, these online communities provide a smorgasbord of ways to connect immediately — large, medium, and small groups, and subsets by industry, role, identity, and more. They can also choose to attend online and in-person events.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

DECEMBER 4, 2023

Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Automotive B2B 52

Social Tables

DECEMBER 9, 2016

The card will contain all the vital information, including how to reserve tickets online. It can come inside a fancy envelope, and the flyer can take the shape of a greetings card cordially inviting the guest to your gala. Themes were discussed briefly, but it deserves a section of its own. Galas are so much more vibrant when there’s a theme.

Event Planning 102

Event Planning Social Media Affiliate Entertainment 102

Convene by PCMA

NOVEMBER 6, 2023

Some found success generating leads and exposure through smaller, proprietary events or online. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. On the Web Download the Freeman Trends Report

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

MAY 19, 2023

At first glance, it may seem like we’re speaking a common language with our audiences, but consider this: Are they more likely to tell colleagues they’re going to a virtual event or attending an event online ? Will your attendees be more excited to explore hot new products or visit the exhibit hall ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Gavel International

JUNE 8, 2021

These factors have made it necessary for marketers to straddle the line between legal requirements and cultural shifts while maintaining control of their brand’s messaging online, including: Website terms of use policies. Please think carefully before the employee shares or discloses information about themselves or others online.

Social Media 52

Social Media Media Technology Technology 52

DCI

JUNE 14, 2021

Only in 2022 might we see those travel PR budgets return but for the foreseeable future, public relations efforts are building back the tourism industry with fewer resources, and that’s just the way it is. Big news for small groups. Accept the risk. It’s a trave PR reality like any other.

Travel 69

Travel Travel Public Relations Media 69

Travel Daily Media

APRIL 2, 2015

Chattan Kunjara Na Ayudhya, executive director of the advertising and public relations department, TAT and Nopparat Maythaveekulchai, president of TCEB inaugurated the campaign. A series of online marketing promotion and PR campaigns will be conducted throughout 2015 in potential key markets.

Travel 40

Travel Travel Public Relations Advertising 40

DCI

MARCH 20, 2023

Landing a placement in top-tier media about a community’s economic development efforts has undergone a significant shift in recent years with the increasing use of social media platforms and the internet to consume news. While our team of economic development public relations professionals stay on top of these trends, we recently saw a report (..)

Media 52

Media Trends Site Selection Public Relations 52

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise.

Media 52

Media Public Relations Publishing Vendor 52

Bizzaboo

JANUARY 8, 2024

Media coverage and PR: Assess how the media and public relations talk about your event. Monitor brand mentions and sentiment on social media and online platforms. A notable increase in website traffic and conversions indicates that your branding attracted and engaged potential attendees.

Conference 105

Conference Social Media Sponsors Registration 105

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Crowdriff

JULY 5, 2017

The organization used both traditional and social media marketing to promote the new website, and build an online following. “We Visit Houston also partnered with a Mexico-based public relations agency to help onboard influencers south of the border to promote the Hola Houston campaign. “We

Social Media 52

Social Media Website Public Relations Promotion 52