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Why and How to Audit Your Website

The Abbi Agency

Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. The Bottom Line: A properly optimized website performs better and converts more users. Website Engagement Metrics. User Experience.

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The Do’s and Don’ts of Responding to Online Reviews and Comments

Dana Communications

Yelp, Facebook, Google, TripAdvisor and other websites are hotspots for online reviews and comments that can either dramatically increase or wreak havoc on your business, your brand and ultimately your image. Some reviewers simply want to argue back and forth with you online and continue to express their negative thoughts.

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MICE professionals

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Maximizing Your Event’s Online Reach: How to Create a Successful Event Website

Traveler's Q

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

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10 Online Community Examples That Have Incredible Events

Endless Events

Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.

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8 Ways to Measure Virtual Event Performance and ROI

Smart Meetings

But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. Online Visits. The Measure of Success. Event Registration. Attendee Retention.

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Smart Travel: Latest Sailing Trends, New Data Reveals Best U.S. Airports, United Partners with Turo and More

Smart Meetings

Airports for Enjoyable Travel A new study by online casino website Nieuwe Casino has pinpointed the top 10 recommended airports, based on data collected from reviews, facilities and Google search volumes of the 31 busiest airports in America. New Study Reveals Best U.S.

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

Optimize Your Online Presence Most meeting planners begin their search for suppliers online. With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media.