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Why You Need to Start Doing Content Marketing Most organizations spend their entire marketing budget during the three to six months leading up to the event. whitepapers. • Massachusetts General Hospital did a simple 10-question email survey to area hospitals and used the survey data to create a free whitepaper download.
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Reading Time: 4 minutes Few occurrences are more frustrating for a salesperson than setting up an appointment, only to have the prospect pull a no-call/no-show. Eight out of 10 prospects want to talk to salespeople via email. (2). Failing to establish whether the salesperson or the prospect will make contact.
Event Intelligence is the cornerstone of every event as it gives organizers a deeper understanding of attendees' thoughts, behaviors, and intent. Event analytics determines if event goals were met and whether events delivered value for a company or organization. Why is Event Intelligence Important?
The Impact: Content strategies built around a rigid, predetermined buyer journey often fail to meet prospects where they are in their unique decision-making process. This might include: Creating role-specific content that speaks directly to the concerns of different team members (e.g.,
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