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How to Make Your Meeting Marketing Remarkable

MeetingsNet

Why You Need to Start Doing Content Marketing Most organizations spend their entire marketing budget during the three to six months leading up to the event. whitepapers. • Massachusetts General Hospital did a simple 10-question email survey to area hospitals and used the survey data to create a free whitepaper download.

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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

Exclusive Networking Events or Experiences Providing exclusive networking opportunities — like VIP dinners, private workshops, and behind-the-scenes tours — can help sponsors develop meaningful connections with prospects while increasing brand visibility.

MICE professionals

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Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 2 of 3

Gavel International

Reading Time: 4 minutes Few occurrences are more frustrating for a salesperson than setting up an appointment, only to have the prospect pull a no-call/no-show. Eight out of 10 prospects want to talk to salespeople via email. (2). Failing to establish whether the salesperson or the prospect will make contact.

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The Ultimate Guide to Event Analytics and Reporting 2023

Stova

Event Intelligence is the cornerstone of every event as it gives organizers a deeper understanding of attendees' thoughts, behaviors, and intent. Event analytics determines if event goals were met and whether events delivered value for a company or organization. Why is Event Intelligence Important?

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7 Myths That Make Your B2B Marketing Content Ineffective

Gavel International

The Impact: Content strategies built around a rigid, predetermined buyer journey often fail to meet prospects where they are in their unique decision-making process. This might include: Creating role-specific content that speaks directly to the concerns of different team members (e.g.,

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