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Development Counsellors International (DCI) is pleased to announce that Kayla Leska has been promoted to vice president of publicrelations within its Tourism Practice. She also spearheaded national publicrelations efforts for Visit Florida, which aided the state in becoming America’s most visited.
While organizations around the world reeled from the effects of the events of 2020, The Abbi Agency delivered thoughtful and effective communication plans for its clients. The Abbi Agency is proud to announce our eight wins at the 2021 PublicRelations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards.
Conway joined the team in 2010 at vice president, communications and publicrelations, before moving into the executive leadership team in 2017. Throughout his career, Patino has worked with leading hotel brands and travel organizations, including the U.S.
Utilizing publicrelations to draw attention to marquee acquisitions or partnerships underscores your positioning in the market and demonstrates to investors that your company continues to grow. Companies can improve their brand by effectively using publicrelations to shape that media coverage. Awards/Recognition.
An active member of industry organizations including PCMA, MPI and SITE, she has also served as the president of Destination Reps. She brings over a decade of experience in publicrelations and marketing, and began with the Omni Rancho Las Palmas team in 2015 as a marketing manager, before moving to a senior marketing manager role.
In this role, she will position and sell the greater Madison area and its meeting facilities as a national destination to national accounts with an emphasis on culturally diverse groups, organizations and associations. Aguilar Bultman joined Destination Madison in 2022 as partnership development manager.
After the main contact left the DMC, communication was initially bumpy, leaving the organization without a Saturday evening venue. The organization promotes travel by public transport and has been compensating for the entire event for years. At IMEX Koepelkerk venue was recommended.
Smart Meetings chatted with Renee Roberts, director of publicrelations and communications at Visit Oakland, who wrapped the first annual Oakland Style event in early October, to discuss how the community of Oakland rallied together to create this first-of-its-kind event. In the case of Oakland Style, the short answer is, yes.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. While it continues to facilitate organic reach and community engagement, maintaining a backup plan in case access becomes limited is wise. Paid and organic alignment.
We’ve shared how The Abbi Agency uses a performance-driven publicrelations approach for our clients. One of the most important firms in the world of publicrelations — Cision Ltd. — put its international spotlight on a digital-first publicrelations campaign developed by The Abbi Agency for Visit Carmel.
Prior to this role, Kauffman was the founder and president of EPR+, a 17-year independent marketing, communications and publicrelations consultancy. He will lead Cvent’s global, 1,500+ person client services organization, focusing on customer experience and client satisfaction.
She will build on the resort organization’s people-driven culture to improve the physical and mental wellness culture throughout the organization using data-driven solutions. Romie , begins a new role as chief wellness officer for Great Wolf Resorts.
It should be a perpetual pillar in any destination management organization. As Destination Organizations, we must balance commerce with resident sentiment and find the right way to thread the needle in bringing back visitation. However, these moments have tested us as an organization, and we have come back stronger every time.
Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi. He later transitioned to general manager roles, having most recently served as General Manager of the NoMo Soho.
More often, companies are dealing with tragedies ranging from publicrelations scandals to natural disasters. During a crisis or a period of negative press, many organizations go dark. Here are the internet and social media trends planners need to know for 2019. Risk Management. That’s a mistake,” Burns says. Mobile Friendly.
Formerly a postgraduate in publicrelations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Moving from one working world to another, Pereira emphasizes the importance of communication.
Learn about one of the most interesting Virginia Destination Management Organizations here. What is the role of Virginia Destination Management Organizations in working with this national brand? I received a degree in Communication with a focus in PublicRelations from Virginia Tech.
It’s important that the event owners and members of the organization make it clear why their event will be magical and worth attending. This means better sponsorship opportunities, increased value for your organization, and networking opportunities all across the globe. So get them to put their own marketing tools to good use!
When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement PublicRelations is all about storytelling and maintaining a positive brand image.
Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and publicrelations director. He will pursue meetings with 200-2,000 attendees from organizations based in Arizona, New Mexico and the upper Midwest.
Scarborough is manager of visitor marketing and Shircel is associate manager of media relations for Visit Mesa in Arizona. Before joining the organization, she worked as operations coordinator for Veterans United Home Loans, based in Columbia, Missouri. Scarborough previously worked as coordinator of visitor marketing for Visit Mesa.
According to Dana O’Malley, CEO of Kindred PublicRelations representing Aleenta Resorts & Spas, the producers of the hit show say the new season in Thailand will be focused on “eastern religion and spirituality.” An organic farm is on the premises as well as farmers market and Aleenta’s Beach Café.
Proofread marketing assets before they go live to avoid risking an embarrassing blunder or your organizations reputation. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events. Not all press is good press.
In joining their ranks—with 1,250 staff and 96 offices worldwide—we’re choosing to expand the footprint of our expertise through collaboration that drives real results for the diverse organizations and business verticals we serve. But our work is about more than marketing.
Choose Chicago named Osmond president and CEO of its organization, making her the first woman to hold the role in the Chicago DMO’s history. Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its publicrelations manager. Lynn Osmond. Regis Beijing. Von DeLuna.
“When it became time to network, the event organizers suggested going up to someone with the same colored dot on their name tag as me. So because of my background, I have a degree in publicrelations, but also just in my years of experience in New York and whatever, I know how to tell a story. “I’m a nerd. .
This may start with something like, “Pretend you’re an organizer of an AI conference …” The key is constructing your prompt with specificity to influence the AI’s behavior. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
Visit Seattle has long recognized its native heritage through cultural components or land acknowledgements at the organization’s annual meetings, he said.
When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement PublicRelations is all about storytelling and maintaining a positive brand image.
In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.
Public Safety & Security. If you’re going to achieve your organization’s goals, you need to make your guests feel safe and secure at your events, as any unpleasant incidents can ruin the atmosphere and make it impossible to continue with your program. PublicRelations Flubs. About Sarah.
Only 30 percent of attendee organizations are likely to restrict travel due to the Delta variant. Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept.
Highlight the organization behind your show and any societies or affiliated associations involved with it. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust. (See “Benefits Over Features” below for more.) Go with the crowd. Make it certifiable.
In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.
He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?
Here, 33 companies will be co-exhibiting with the Maldives Marketing & PublicRelations Corporation (MMPRC), providing the perfect opportunity for domestic tourism professionals to connect with the Maldivian travel trade, establish new business relations, and explore the endless opportunities awaiting the Chinese tourism industry in the Maldives. (..)
works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president. At the end, they write a song together about their convention or organization.”. Choose Chicago helps connect clients to advocacy organizations and women/minority-owned businesses.
With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Your website is for everyone.
Destinations International promotes qualitative measurements in its latest PublicRelations Measurement Guidelines Handbook for Destination Organizations. Organizing a pretty Excel sheet is easy. Of course quantitative research is not useless. Data is real.
The potential registrant pool will be affected by M&A activity, an ongoing skilled worker shortage, leaner teams, and the trend to send fewer staff to conventions and conferences, challenging event organizers to focus on ROI for stakeholders.
I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. (Courtesy of International Housewares Association). Kimberly Hardcastle-Geddes. Don’t let perfect be the enemy of good.
In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). So… What Happens Now?
In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). So… What Happens Now?
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