Eventtia

DECEMBER 30, 2022

While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. If this is your first event and/or you are a brand new event organizer, you can purchase email lists from various vendors. Social Media Event Promotion: Tips and Tricks.

Social Media 91

Social Media Promotion Media Registration 91

Smart Meetings

APRIL 27, 2021

It should be a perpetual pillar in any destination management organization. As Destination Organizations, we must balance commerce with resident sentiment and find the right way to thread the needle in bringing back visitation. However, these moments have tested us as an organization, and we have come back stronger every time.

Tourism 279

Tourism Tourism Communications Communications 279

Social Tables

JUNE 1, 2023

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

APRIL 27, 2022

The reality right now is that most online communities do not live on one designated platform, but are scattered across social media platforms, websites, and podcasts. Like other communities on this list, they offer exclusive content (their expertise is in SEO and marketing in general) and valuable Q&As.

Online 177

Online Virtual Events SEO Platform 177

Endless Events

OCTOBER 26, 2018

Events are all about creating connections—connections between attendees, connections between an organization and its members, connections between a brand and its audience. Share a team photo on social media with the hashtag [insert conference hashtag]. Specializes in SEO. Manages client paid social campaigns.

Networking 317

Networking Events Conference Attendee 317

DCI

MARCH 7, 2022

For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. As we write blog posts and web content, we hope it will reach audiences, but it’s hard to know what the right approach is for effective SEO. Remember that SEO keywords need not be singular words.

SEO 63

SEO Marketing Marketing Travel 63

Eventtia

MAY 25, 2023

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

Social Tables

MAY 14, 2019

Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on social media (ex: industry conference. You’ll likely also benefit from creating an “events” page.

SEO 141

SEO Proposal Sponsors Events 141

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Unless your business is a fully-fledged event organizer, then the event’s objectives must align well with your organizational objectives. Social Media Marketing. Paid Channels.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. These practices even work in favor of your SEO goals.

Website 111

Website Automation SEO Social Media 111

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., blog posts, social media campaigns, informational series) How does digital marketing help with events?

Marketing 78

Marketing Marketing Social Media Advertising 78

Convene by PCMA

AUGUST 7, 2023

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Solimar International

NOVEMBER 9, 2021

As opposed to social media, blog posts are “evergreen”, as they never disappear in constantly changing feeds. It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. Social Media Storytelling in Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Eventtia

SEPTEMBER 9, 2022

Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

AUGUST 12, 2022

According to Social Media Today, influencer marketing delivers 11x higher ROI than traditional forms of marketing, and that 94% of marketers who’ve used influencer marketing found it to be a very effective tactic. The primary goal for most organizations planning events is to generate leads and increase market share.

Marketing 62

Marketing Marketing Social Media Audience 62

PlannerWire

JUNE 5, 2020

You could even post about what other event planners are discussing on social media, curating the conversations with your own slant on things. I’ve noticed that many professional event organizers are sharing posts about how the industry is weathering the storm. In turn, this drives more eyeballs and backlinks to that content.

Planner 52

Planner Social Media SEO Media 52

Redfin

AUGUST 20, 2024

Make it easily accessible and organized When starting out as a content creator, you’ll likely be juggling creating alongside a primary job and other commitments. By creating a well-organized and efficient workspace, you can maximize the time you do have to create content.

Organization 73

Organization Panel Technology Technology 73

AltexSoft Travel

MARCH 15, 2021

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.

Benefits 86

Benefits Marketing Marketing Travel 86

Stova

MARCH 14, 2024

Remember SEO. Modern EMS solutions make building SEO-optimized websites easy. Include the person’s name, title, and organization for each testimonial. Another best practice is to place social media share buttons throughout your site. Plus, they can reduce bounce rates and improve search engine rankings.

Website 64

Website Registration SEO Speakers 64

AltexSoft Travel

JULY 14, 2022

Now that we’re done with the basics, let’s talk about how businesses can actually help adventure-seeking travelers plan and organize the vacation of their dreams. Whether organized by the company itself or sourced from third-party suppliers, such experiential travel products find their place in the overall portfolio.

Travel 105

Travel Travel Affiliate Booking 105

Bizzaboo

DECEMBER 11, 2023

On top of this, press releases lend greater credibility to your event while boosting search engine rankings and driving organic traffic to your event website. Ultimately, the communication tool acts as a bridge between event organizers and the media, ensuring accurate coverage while helping you maximize your reach.

Speakers 64

Speakers Social Media Events Audience 64

Crowdriff

JANUARY 9, 2017

And this isn’t just restricted to social media. Collages and photo grids are an excellent way to showcase a variety of images on your website and social media pages. Include the name of your brand or organization, along with relevant keywords, in alt tags and filenames, and you’ll rank higher in search.

Social Media 52

Social Media Website SEO Online 52

Eventtia

APRIL 1, 2022

Leverage different platforms: social media, email notifications, push notifications, mobile event app, and so on to connect the two aspects of the event together. It’s crucial for hybrid event organizers to carefully elaborate the event’s value and offer unique and attractive sponsorship opportunities.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Eventtia

OCTOBER 19, 2022

Here are the best practices for running UGC contests: Create a branded hashtag – Make your event discoverable and organize content entries. Use social listening – Monitor social media users in your niche and determine the speakers they want to see at an event. It comes in different types. Conclusion.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Maritz Global Events

NOVEMBER 4, 2019

35% purchased/boosted a social media ad. 31% bought an ad that went on the event or organization’s website. Your organization will earn revenue up to one year early! Use organic and paid digital marketing tactics. Optimize each for SEO. 33% sponsored an email blast to the attendee list. Add a trade show.

Sponsors 45

Sponsors Trade Show SEO Registration 45

Stova

MARCH 25, 2024

While it will certainly take some time to find the right solution for you and your organization, the search doesn't have to be daunting if you know exactly what you're looking for. Check out these tips on how to create a level of trust between attendees and the event organizers when designing your event registration website.

Registration 40

Registration Social Media Event Apps Website 40

AltexSoft Travel

MARCH 26, 2021

Metasearch engines are tools that send search queries to many different sources, aggregate results, and organize them in a ranked list. Implementing common SEO practices is always helpful so don’t forget to work on the key words and overall content of your website, landing page, and posted ads. What is a metasearch engine?

Hospitality 119

Hospitality Advertising Website Booking 119

ITA Group

FEBRUARY 4, 2021

7 Tactics to Become a Social Selling Pro | Digital Marketing Institute. Today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase. Build Up Your Social Selling CHOPS With Sales Incentives | ITA Group. What’s the best way to do that?

Training 79

Training B2B Prospect Booking 79

Eventtia

AUGUST 3, 2022

From venue renting to entertainment and refreshments to transport links everything needs to be carefully organized to ensure your event is a success. You will want to consider: Graphic design for event signage and social media. Planning an event, whether big or small, can be a complicated process. Paid adverts/marketing.

Events 62

Events Event Planning Virtual Events SEO 62

Stova

MARCH 17, 2023

How to Win at Event Marketing The starting point for any event (or organization, or project) should always be WHY? Social media offers a fantastic opportunity to test and measure the success of your message to see what resonates the best. What technology and social media do they use? Why is this event important?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Bizzaboo

OCTOBER 16, 2023

of event organizers say that events are now emerging as the most critical marketing channel. These shifts not only influence how budgets are allocated but also challenge organizers to adapt and respond effectively. As one event organizer said in our survey, “Travel budgets are down, and our costs are up.” With 19.5%

B2B 52

B2B Speakers Events Entertainment 52

Stova

MARCH 23, 2023

Despite the advantages of hybrid events, many organizers worry about added costs. Seventy-one percent of event organizers say connecting virtual and in-person audiences is their #1 challenge with the hybrid model. Share curated content snippets via social media during the event to grow your audience.

Audience 40

Audience Online Speakers Event Technology 40

AltexSoft Travel

MARCH 23, 2022

But, organizing people’s entertainment is not an easy gig; you have to connect a ton of dots to make everything go smoothly and have your customers happy. Outbound tour operators organize trips for international destinations. In today’s digital world, it’s practically impossible without the right software.

Booking 52

Booking Technology Technology Travel Agent 52

Bizzaboo

NOVEMBER 22, 2023

Agency Headquarters Description adam&eveDDB London adam&eveDDB is a unique communications company made up of people from advertising, design, digital, technical, social media and direct. We don’t just settle for organizing outstanding events – we create experiences that connect people on an intellectual and emotional level.

Advertising 52

Advertising Events Communications Communications 52

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. But how can you make sense of the many social media options and use your time effectively? In this post, we’ll help you hone in on the top event social media platforms.

Social Media 148

Social Media Media Venue Marketing 148