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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. Most attendees walk around events with immediate access to social media.

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How Tourism Organizations Can Find Inspiration for Content Strategy with AI Platforms

Advanced Travel and Tourism

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. For those who prefer to use an outline to organize content in the prewriting phase, you may find ChatGPT useful in that initial gathering and parsing out of thoughts.

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MICE professionals

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8 Ways to Measure Virtual Event Performance and ROI

Smart Meetings

Luckily, there are other analytical tools event organizers can use to find out how well their event performed. After all, that is the reason you are organizing the event in the first place. A key performance indicator (KPI) that can help analyze event success is the number of visits you have on your website after the event.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Social Media Advertising Social media channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. Testing posts and graphics can help marketers gauge audience response and help determine the best performing content for ad spend.

Marketing 264
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Award-Winning Work For Our Clients

The Abbi Agency

In July, The Abbi Agency acquired UK-based digital shop Made by Chance, and that focus and investment on digital marketing is on display with two Gold wins for website development. AAF is a national organization that celebrates excellence and achievement within the advertising industry. Edgewood Tahoe Resort – Consumer Website.

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How to Promote Your Biz Organically Amidst Changes to Social Media Advertising

Special Events

The golden age of driving traffic to your website and retargeting are over.

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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

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