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Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. Here are the internet and socialmedia trends planners need to know for 2019.
But while you use those services a lot, do you really know how to engage your audience on socialmedia? Check-ins will help filter out the no-shows, and net promoter scores will show just how share-worthy the event is in the eyes of participants. As an event planner, you’re exposed to different types of tech every day.
Socialmedia can be a challenge. However, socialmedia can be a great place to find community via socialmedia groups. They will discuss why you need to be in socialmedia groups. Event Planners Gather (Facebook). Event Planners Gather (LinkedIn). GatherGeeks Podcast by BizBash.
To maximize ticket sales, you have to involve socialmedia in one form or another. As an event planner, it’s highly recommended that you acquaint yourself with some of the lesser known features of the primary social networks. Continue to use socialmedia after the event. Add a SocialMedia Wall.
You’re falling short on your marketing potential if you’re not using Pinterest for promoting your next event. What’s so special about this social network ? Like with most other socialmedia outlets , you should also include the event’s hashtag for your boards. For starters, it has 72.5 million users as of early 2015.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? Define Your Unique Value Proposition Event planners are inundated with choices.
Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for. To entice planners, its essential to showcase your outdoor spaces with compelling digital content.
If you’re running an event venue business today, socialmedia must be part of your venue marketing strategy. But how can you make sense of the many socialmedia options and use your time effectively? In this post, we’ll help you hone in on the top event socialmedia platforms.
Promoting your event on socialmedia is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. Never used LinkedIn for event promotion ? Never used LinkedIn for event promotion ? After all, LinkedIn is the place for business outreach.
We’re getting down and dirty with event socialmedia today! As you already know, we live in a day and age where people communicate more through socialmedia channels than any other platform. So, as an event planner, it’s extremely important that you stay up to date with technology. So off we go.
The power of socialmedia is undeniable; we all know how powerful and to what extent it can outrage its horizon. Likewise, in event planning, it can do wonders.
Fifty-six percent of respondents in Eventbrite’s annual Pulse Report said that recruiting attendees for events was one of the top three most challenging part of the planner job in 2018. On the bright side: budgets overall appear to be increasing—38 percent of the 1,200 planners surveyed foresee a bump in budget growth. percent in 2019.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it is one of the most important virtual event platform features for many event planners! Gamification should help planners achieve their event goals. Why Event Gamification? And the same holds for events.
A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Hashtags across socialmedia platforms for cohesion and to aggregate conversations.
Poll your socialmedia followers or previous event attendees to ask why they don’t download event apps. Since 94% of event planners report having problems with their event platform setup, you certainly wouldn’t be the only one with UX issues. Promote the App Before Your Event. Improve Your Event App’s Performance.
While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. Because hybrid events can be broken down into in-person and virtual constituents, many planners worry whether the hybrid event budget is going to double as well.
Across our communicationswhether on our homepage, socialmedia channels, or Fan Zone TVwe addressed sustainability topics, supported by banners and direct interaction from our volunteers. In large gatherings like this, promoting awareness and consideration was essential.
You have traditional advertising, paid search, organic search, socialmedia, content marketing, and email marketing to promote events at your disposal. With a limited marketing budget, how do you know the best way to digitally promote your event to attract the most attendees? I’m glad you asked. Sephora new email.
Follow these six tips to blend event promotions with your 2023 marketing plan seamlessly. How will you promote this event? Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. What’s the event goal? What’s your budget?
Despite the rise of socialmedia and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from socialmedia. Compared to one-time promotional emails, drip campaigns increase open rates by 80% and generate sales-ready leads 50% faster.
After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. And speaking of socialmedia, don’t overlook this now-old friend.
If you can get your ordinary attendee asking questions, sharing his experience on socialmedia and having a great time your event is a success. Socialmedia worthy location can be a hit by itself! Ask participants to respond to online questions using hashtags on socialmedia or a survey that’s projected onto a screen.
When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. Check socialmedia platforms to see what your attendees like most about your event. Each event planner should know what makes their particular audience tick and get competitive.
Planning an event never ceases to be a challenge, so much so that there are already multiple conferences dedicated to event planners! June marks the launch of IBTM America and MPI World Education Congress, while October heralds the one-day Event Planner Expo and the famed IMEX America. Is SocialMedia Marketing Too Hard?
Even in the age of socialmedia and Skype, 84% of people still prefer in-person interactions. You can always follow up after networking event using socialmedia. Many event planners have reported receiving positive reviews from attendees after a network event. Gain SocialMedia Attention.
Perhaps one of the biggest perks this paradigm shift brings along is continuous audience engagement – one of the most talked-about pain points for event planners. Event planners have known this for ages: building anticipation before the event, for example, has long been an essential part of any event timeline.
In a recent strategic planning worksheet, “ A Planner for Cultivating Better Events ,” brand experience company Freeman lays out the strategy behind creating a brand experience that makes attendees feel valued, while also providing value. For an event planner, the planning never really ends. Here are several ways planners can do this.
But the explosion of socialmedia platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under socialmedia marketing. Read on to learn the history of how socialmedia changed the tourism industry. Let’s rewind to 2004.
From the choice of platform to the intricacies of re-enacting the in-person experience, planners have their plates full. The latter is a common concern for planners trying to convert their events into virtual experiences. Craft an email and socialmedia strategy that focuses on answering all of these questions.
For instance, if you’re promoting a local event, merely emailing followers in the area (segment email lists by factors like location to boost open rates ) limits your ability to reach people who don’t subscribe to your email list. However, submitting a press release to local publications may add another degree of promotion.
Even though virtual events are set to become the new normal, not many planners have experience with this paradigm. Because planners and companies aren’t sure which way is North right now, it’s easy to disregard the things that could make or break the virtual experience for everyone involved. 6 Wrong Sponsors.
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Whether event planners intentionally design them or not, attendees will have had an experience at an event. Increase your presence on socialmedia.
Arguably one of the biggest pain points for planners, driving engagement isn’t quite as hard as one might think. Back before virtual events were the norm, planners already dabbled in event apps. Perhaps one of the best tools at a planner’s disposal for increased virtual attendee engagement. Polling Matters.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. Then, you have to bring those trends into your event structure, from the promotion all the way to the setup. Nail Your SocialMediaPromotion.
However, event planners still struggle to secure long-lasting relationships with event sponsors. Finding, pitching, and keeping event sponsors is not a gamble – it’s a process that event planners need to carefully prepare for. Before pitching potential event sponsors, event planners and organizers need to know them well.
Since the pandemic, many planners have started playing with using pre-recorded sessions rather than live and offering event content on-demand. Additionally, they come with an additional set of perks and pose a great opportunity for event planners to start embracing the up-and-coming community model. The same goes for content delivery.
It can be used in a variety of contexts, like on a website, in emails, socialmedia, etc. For example, instead of just sending an email promotion, including video-based content in an email can deliver an increase of 200-300% in click-through rates, with 40x better ROI.
Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement?
February brings the once hidden and often ignored accomplishments of my ancestors to a national stage to educate Americans in print and on socialmedia and to open a dialogue that was not too long ago a narrative restricted to one week a year and not even taught in institutions of education.
Finally, deliver engaging content via interesting talks, awe-inspiring entertainment, pleasantly surprising promotions, and top-notch AV. Surprise, Delight, Succeed to Win at Events and Promotions. And while the guests and speakers will always have their way of getting people to listen, what can you as the event planner do to help?
But also just the fact that the quality has gotten so much better that you can, as a production company or as a planner, wander through your event with your cell phone and get publishing quality photos of your event that you can immediately turn around and put on your webpage. Or send to the client to say up and running looks amazing.
Today, we’ll begin by addressing questions related to hybrid events that most planners considered at least a couple of times. One of the biggest concerns planners have with virtual events is related to audience engagement. Even though hybrid is the future, it’s still fairly new ground for most planners in the industry.
The projections turn the venue into a beautiful billboard promoting your event and exciting guests. Floral archways have remained the evergreen go-to choice for a grand entrance for event planners for centuries. They also work as event promotion and marketing being spread across attendees socialmedia channels.
As event planners learn how to transition into the hybrid model , they must acknowledge it comes with its own set of challenges. This meant that planners everywhere had to re-learn everything they knew about audience engagemen t and networking. Thus, offering them incentives and tools that promote this interaction is your best bet.
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