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Keyword research Keyword research is the foundation of any successful SEO strategy. When in doubt, you can’t go wrong with these: ■ Google Keyword Planner: This free tool from Google allows you to discover new keywords and get search volume estimates. It’s not enough to see what keywords your users type into Google.
Update SEO Regularly. Event planners often promote events that may not be entirely unique. That’s why it’s important to consistently research and implement SEO best practices. With a proper SEO strategy, you’re more likely to show up in relevant online searches. They tend to change as Google adjusts its search algorithm.
Fifty-six percent of respondents in Eventbrite’s annual Pulse Report said that recruiting attendees for events was one of the top three most challenging part of the planner job in 2018. On the bright side: budgets overall appear to be increasing—38 percent of the 1,200 planners surveyed foresee a bump in budget growth. percent in 2019.
Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for. To entice planners, its essential to showcase your outdoor spaces with compelling digital content.
After the pandemic hit us, event planners had no choice but to make an unprecedented pivot to virtual events. With the power of virtual events, event planners all of a sudden had a chance to reach a larger audience and get their name out there. It’s not just the attendee who saves some money, it’s also the event planner.
Optimize each for SEO. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice, she brings a unique perspective to these blog posts. Use organic and paid digital marketing tactics. Ensure your website has recent blogs, videos, and podcasts highlighting your event.
As an event planner, it’s up to you to make sure the meeting’s surprises do not form lasting negative impressions. This week, we’ve discussed both an old staple of digital marketing: SEO. How about you, which technique do you prefer: SEO or influencer marketing? Which worked better for you?
Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. If that’s where you are struggling, this is where this guide can help you.
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Discover top event technology trends for planners and venues alike: 1. Through the rise of virtual events , planners have been able to extend their reach and scale their events to a wider audience.
Your success as the event planner relies on your ability to not only create a successful event, but also your ability to communicate that success to stakeholders based on shared performance indicators that show event ROI. Major cities use tax money to create these non-profits, which help connect events with venues at no cost to planners.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.
It's an easy SEO win. Moreau urged planners to determine before the webinar how content will be repurposed. Post it on YouTube. And it's where people are actively searching,” said Moreau. “If Create a highlight reel. . Transcribe the webinar. Send your webinar to rev.com or some other transcription service.
There’s a little something for everyone, whether you’re a planner, a manager, or a supplier. Ahrefs , which does all our SEO tracking. Our hosts, Brandt Krueger, and Will Curran get together to do a round-up of their favorite event apps! “ hotjar for tracking on websites. Wistia for all our video hosting. Google Ads.
Using this type of reactive AI at events could allow planners to track attendee sentiments in real time. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Netflix and other streaming services use reactive AI when they make recommendations based on a person’s viewing habits. Vice versa?
These can be general buckets, like potential clients, event planners, and event attendees. You’re marketing to planners who want to transform your space to fit their needs. Telling the story of each event with visuals will give planners the creative spark they need to envision their event in your venue. Drive more leads?
There are many sources of content and don’t be shy in visiting other event planner websites. You could even post about what other event planners are discussing on social media, curating the conversations with your own slant on things. Explaining view points and expanding on what’s being discussed.
Today's event planners face shorter project timelines, shrinking budgets, and rising customer expectations. To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables.
Today’s event planners face shorter project timelines, shrinking budgets, and rising customer expectations. To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables.
CQEP: Certified Quality Event Planner. According to CIC (Convention Industry Council), the main goal of the CMP program is to standardize best-practices, establish credibility to the profession, and boost the performance of event planners. The CGMP program is the highest designation geared toward government planners and suppliers.
Curious whether event planner courses and event planning certifications are worth it? Not sure how to become an event planner? According to CIC (Convention Industry Council), the main goal of the CMP program is to standardize best practices, establish credibility to the profession, and boost the performance of event planners.
Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., Consider hiring an SEO specialist who understands what search engines look for.
Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved SEO rankings : Combining PR activities and marketing efforts can help you get a coveted spot on the Google search page. It must also help to drive sales.
They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). Integrate Visitor-Facing Technologies Deploy mobile apps, chatbots, and AI trip planners to improve visitor engagement and provide personalized experiences.
wearable event technology) Choosing the best software for event planners can feel overwhelming, but it doesn’t have to be. Depending on their preferences, event organizers can use templates to build SEO-optimized websites without writing any code, or they can create fully custom websites with ease.
Event planners must think of all the amenities required by guests for a conference, convention, or show to run according to plan. Professional event planners will begin by creating budgets for their events. Sadly, things are never quite that simple, and there are other factors that an event planner must contend with.
Optimize each for SEO. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice (2006 & 2012), she brings a unique perspective to these blog posts. Commit to Sponsorships. Use organic and paid digital marketing tactics. Yes, it will cost you money. About De-de. Related Links. .
The result is a dynamic site that boosts planner efficiency and makes web visits more personalized. The best event websites are mobile-friendly, SEO-optimized, and integrated with analytic tools for maximum impact. These tools do the heavy lifting for you. For starters, you can say goodbye to repetitive manual updates.
Hear from industry experts and adopt new strategies while connecting with like-minded planners who are solving everyday challenges similar to yours. By registering for this event attendees can expect to meet other top planners, and suppliers and form invaluable connections that accelerate their careers and last a lifetime.
Not only does it build buzz for an event, but it also helps event planners organize events into stages. Then, apply SEO techniques to enhance visibility, make it more readable, and increase click-throughs. Rewarding early birds is a marketing strategy that creates demand throughout the event registration process. Conclusion.
Introduction The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. Template creation and cloning options help planners save time by making registration setup a breeze. Registration is at the heart of meetings and events.
Continue reading for best practices on how to: Skyrocket engagement with immersive, bespoke virtual experiences Produce successful Super Bowl-inspired hybrid events Simplify planner workflows Stretch your budget What’s the difference between virtual and hybrid events? Engagement remains planners’ top challenge. Make engagement easy.
You might be surprised how it’s a very common mistake for event planners and businesses looking to host a hybrid event that they do so without any clear goal. Optimized for SEO especially for search queries related to your event, industry, and event location. Know Your Goals and Your (Two) Target Audiences.
Trends Impacting Event Budgeting in 2024 As event planners gear up for 2024, several notable trends are reshaping the landscape of event budgeting. ” This shift has event planners striving for greater efficiency and cost-effectiveness while also considering second-tier cities and smaller, localized satellite events.
Although for event planners the primary marketing goal is often persuading someone to register the touchpoints throughout the event process can strengthen synergy, engagement, excitement, and loyalty to your brand. It’s worth considering your event site’s SEO when planning content development. Research each topic in detail.
Event planners often offer cocktail mixers as a relaxed way to get to know one another. With scavenger hunt technology, event planners can work with experts to create a program that uses QR codes and photos to increase interaction between attendees. Specializes in SEO. And is it even memorable? But the thing is.
The evolution of event tech and the evolution of event planners go hand in hand. Technology has completely changed the role of an event planner. In today’s world, you need to be a great event planner. But that is the tip of it, you also need to a marketer, a web developer, and tech guru.
Of course, things will be different, but one thing remains the same: planners need clear and accurate information. Your site must have clear floorplans and 3D walk-throughs for planners to access. Your convention site needs easily findable testimonials and case studies from past events to help guide planners.
Have you ever wondered how much other event planners are earning? While the average salaries may vary considerably depending on your location and skill set, the average event planner can earn way above $60,000 a year! These pictures show how other planners have taken advantage of this innovative idea.
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