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Navigating SEO for Travel & Tourism Whitepaper: Keyword Research

Advanced Travel and Tourism

Keyword research Keyword research is the foundation of any successful SEO strategy. When in doubt, you can’t go wrong with these: ■ Google Keyword Planner: This free tool from Google allows you to discover new keywords and get search volume estimates. It’s not enough to see what keywords your users type into Google.

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How to Successfully Market Your Next Event

Smart Meetings

Update SEO Regularly. Event planners often promote events that may not be entirely unique. That’s why it’s important to consistently research and implement SEO best practices. With a proper SEO strategy, you’re more likely to show up in relevant online searches. They tend to change as Google adjusts its search algorithm.

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Budget Increases Are on the Rise in 2019

Smart Meetings

Fifty-six percent of respondents in Eventbrite’s annual Pulse Report said that recruiting attendees for events was one of the top three most challenging part of the planner job in 2018. On the bright side: budgets overall appear to be increasing—38 percent of the 1,200 planners surveyed foresee a bump in budget growth. percent in 2019.

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5 Proven Strategies to Maximize Your Hotel’s Outdoor Space Bookings This Spring and Summer

Smart Meetings

Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for. To entice planners, its essential to showcase your outdoor spaces with compelling digital content.

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Breaking Barriers: Translation & Captioning For Events

Endless Events

After the pandemic hit us, event planners had no choice but to make an unprecedented pivot to virtual events. With the power of virtual events, event planners all of a sudden had a chance to reach a larger audience and get their name out there. It’s not just the attendee who saves some money, it’s also the event planner.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Optimize each for SEO. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice, she brings a unique perspective to these blog posts. Use organic and paid digital marketing tactics. Ensure your website has recent blogs, videos, and podcasts highlighting your event.

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Try Out New Trade Show Booth Ideas

Endless Events

As an event planner, it’s up to you to make sure the meeting’s surprises do not form lasting negative impressions. This week, we’ve discussed both an old staple of digital marketing: SEO. How about you, which technique do you prefer: SEO or influencer marketing? Which worked better for you?