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Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. Here are the internet and socialmedia trends planners need to know for 2019.
But while you use those services a lot, do you really know how to engage your audience on socialmedia? There are also metrics related to email, socialmedia, and others that can guide you to creating a praiseworthy event. As an event planner, you’re exposed to different types of tech every day.
The recent death of a participant at an event due to a food allergy led a number of event organizers to comment about event planners taking attendees health concerns seriously. More on This Topic On our Podcast: Convene editors discuss how event planners can navigate dietary needs in this Convene Talk. Immediate action can save lives.
Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. When it comes to event planner networking ideas, it can be difficult to find new and exciting ways to effectively bring the right people together. Technology is starting to play a big role in event planner networking.
Today’s iconic guest, Deanna Nwosu , thinks that all event and meeting planners should nurture an entrepreneurial spirit. Most recently, I was with a construction software firm and I was their in-house planner working on their conferences, but also coordinating third party events,” she says. Onto the next question.
As a meeting planner, it’s important to follow what’s trendy on the tech front. Learn How to Use SocialMedia. It cannot be said enough: Socialmedia is crucial when it comes to events nowadays. So, it’s of the utmost importance to learn how to utilize all forms of socialmedia. The future is now.
She operates her own consultancy, Matey Events , to help professionals, marketers and event planners with design, content and strategy. Paying attention to one’s physical needs is especially important for meeting planners and regular meeting attendees, as travel can disrupt a person’s regular sleep, water and food intake.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? Define Your Unique Value Proposition Event planners are inundated with choices.
An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more. A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive.
Every meeting planner we know is a great juggler. After all, you need the skills of a Cirque de Soleil performer to handle venues, schedules, suppliers, and socialmedia all at the same time! What are some of your favorite meeting planner tips? Even the best #eventprof needs an assist every once in a while.
Sure, landing pages, socialmedia, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of socialmedia in marketing. These tools have been used and harnessed by event planners for years now, so no point in dwelling on that in particular. Make It Palpable.
Fifty-six percent of respondents in Eventbrite’s annual Pulse Report said that recruiting attendees for events was one of the top three most challenging part of the planner job in 2018. On the bright side: budgets overall appear to be increasing—38 percent of the 1,200 planners surveyed foresee a bump in budget growth. percent in 2019.
The aspect of cost is one that Farr sees as an appeal to planners. Our parents hated socialmedia, now they’re all of Facebook. The post What Do NFTs and the Metaverse Offer Planners? Farr says he believes conferences are a couple years out before it becomes mainstream. Convention center at Wrlds Resort and Spa.
While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. Because hybrid events can be broken down into in-person and virtual constituents, many planners worry whether the hybrid event budget is going to double as well.
If you can get your ordinary attendee asking questions, sharing his experience on socialmedia and having a great time your event is a success. Socialmedia worthy location can be a hit by itself! Ask participants to respond to online questions using hashtags on socialmedia or a survey that’s projected onto a screen.
Despite the rise of socialmedia and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from socialmedia. For example, a tailored series might highlight banquet hall features, price incentives, and testimonials from satisfied event planners.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it is one of the most important virtual event platform features for many event planners! Gamification should help planners achieve their event goals. Why Event Gamification? And the same holds for events.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs. Engagement KPIs.
After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. And speaking of socialmedia, don’t overlook this now-old friend.
Planning an event never ceases to be a challenge, so much so that there are already multiple conferences dedicated to event planners! June marks the launch of IBTM America and MPI World Education Congress, while October heralds the one-day Event Planner Expo and the famed IMEX America. Is SocialMedia Marketing Too Hard?
When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. Check socialmedia platforms to see what your attendees like most about your event. Each event planner should know what makes their particular audience tick and get competitive.
They might not be the one and only future of events, but event planners should nonetheless keep their pulse on it – and the Brew Crew gives some compelling arguments as to why that is. It’s not that event planners need to learn how to plan events in the metaverse or else risk staying behind. “Web 3.0 Take web 2.0
Event planner logos are a great way to do exactly that. Keep reading to take a deep dive into the world of event planner logos. But first, here’s why event planner logos are so important: According to the experts at Design Powers , “a good logo is memorable, differentiates you from everyone else, and fosters brand loyalty.”
As an event planner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in.
A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Hashtags across socialmedia platforms for cohesion and to aggregate conversations.
Event planners are often too busy with the actual event to even worry about what will happen next. Video has always been a powerful marketing device for event planners, but now that pretty much every event session takes place in this format, planners should spend some extra time considering how much value can be extracted from it.
The result is a chaotic, volatile environment in which meeting and event planners are struggling to optimally balance their meeting objectives with attendee preferences and safety, constantly changing guidance from the CDC and local government rules restrictions. What are planners to do? It’s a win/win,” she says. Hybrid Events.
Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. That should be the guide for determining the experience as a planner. What is the experience you would prefer as an attendee?
Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. As the technology sector within the industry grows, many planners are leaving traditional event planning for event technology jobs.
From the choice of platform to the intricacies of re-enacting the in-person experience, planners have their plates full. The latter is a common concern for planners trying to convert their events into virtual experiences. Craft an email and socialmedia strategy that focuses on answering all of these questions.
And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. Taylour Miller from United Planners Financial Services is our special guest on this week’s #EventIcons. But what if there was a better way? Taylour gives us an example. What can you give them?
Across our communicationswhether on our homepage, socialmedia channels, or Fan Zone TVwe addressed sustainability topics, supported by banners and direct interaction from our volunteers. As event planners increasingly seek destinations prioritising both innovation and sustainability, Stuttgart stands out as the ideal choice.
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Whether event planners intentionally design them or not, attendees will have had an experience at an event. Increase your presence on socialmedia.
The intent of touching down in major markets was not only to host elegant parties but also to gather feedback during roundtable discussions from industry professionals, from planners to executives, on how to better execute events and produce elevated experiences. “So Caesars Entertainment used a visual graphic to map out client feedback.
In a recent strategic planning worksheet, “ A Planner for Cultivating Better Events ,” brand experience company Freeman lays out the strategy behind creating a brand experience that makes attendees feel valued, while also providing value. For an event planner, the planning never really ends. Here are several ways planners can do this.
Poll your socialmedia followers or previous event attendees to ask why they don’t download event apps. Since 94% of event planners report having problems with their event platform setup, you certainly wouldn’t be the only one with UX issues. Schedule management ( 98% of event planners use agenda features in their apps).
Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. One of the most glaring hybrid event mistakes planners incur is ignoring the virtual audience (more on that later). This is yet another instance where planners must recall that hybrid means in-person plus virtual.
Once your audience’s surprise and delight is captured, “help them share your message, reward them for posting on socialmedia and make it easy for it to go viral,” says Dahlia. “No Designed by an event planner, this company curates fun virtual experiences in addition to their signature gift boxes. Cheers In A Box.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. Planners can even plan on going completely paperless.
But also just the fact that the quality has gotten so much better that you can, as a production company or as a planner, wander through your event with your cell phone and get publishing quality photos of your event that you can immediately turn around and put on your webpage. Or send to the client to say up and running looks amazing.
Harness the power of socialmedia at every stage. Events are all about building and celebrating community, and socialmedia platforms are a natural complement to this. Begin by advertising your hybrid event via your socialmedia platforms. Good luck and enjoy!
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. So event planners are in a constant catch-up mode.
And they must be socialmedia shareable. However, experienced event planners who have catered to specialty food requests find increased costs associated with this demand. They will post it on Instagram to ensure the venue’s delivery is worthy of socialmedia. Sustainable Foods. According to the U.S.
Start your dialogue with decision makers through more personal communication, either at networking events or via socialmedia. More : How to Use SocialMedia to Improve Your 2019 Events. Ronnie Higgins works at Eventbrite , helping event planners level-up their registration game.
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